Endoscopy Visualization Systems Global Market Report 2025

The endoscopy visualization systems market size has grown strongly in recent years. It will grow from $24.97 billion in 2024 to $26.9 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth during the historic period can be attributed to the increasing adoption of minimally invasive procedures, the rising prevalence of gastrointestinal disorders, the expanding geriatric population, the broader use of endoscopy in diagnostics and surgery, and heightened awareness about early disease detection.

The endoscopy visualization systems market size is expected to see strong growth in the next few years. It will grow to $35.69 billion in 2029 at a compound annual growth rate (CAGR) of 7.3%. The growth projected for the forecast period is driven by rising demand for ambulatory surgical centers, increased healthcare investments in emerging markets, a focus on enhancing diagnostic accuracy, the growing burden of chronic diseases, and government support for medical device innovation. Key trends during this period include broader adoption of AI-assisted real-time image analysis, a shift toward 3D and 4K visualization systems, expansion of tele-endoscopy capabilities, integration of visualization systems with robotic surgery platforms, and greater use of cloud-enabled storage and data sharing.

The increasing incidence of gastrointestinal disorders is expected to fuel growth in the endoscopy visualization systems market moving forward. Gastrointestinal disorders encompass diseases affecting the digestive system, often causing symptoms such as stomach pain, bloating, and digestive issues. The rise in these disorders is largely attributed to higher consumption of ultra-processed foods, which disrupt gut microbiota and trigger inflammation. Endoscopy visualization systems aid in the diagnosis and treatment of gastrointestinal conditions by providing clear, real-time images of the digestive tract. They facilitate accurate detection, targeted biopsies, and minimally invasive procedures. For example, in September 2023, the Inflammatory Bowel Disease (IBD) Clinical and Research Centre, a Canada-based organization, reported that with a prevalence of 825 per 100,000 in 2023, over 320,000 Canadians are living with IBD. With an expected annual prevalence increase of 2.44%, 1.1% of the population - or approximately 470,000 people - is projected to have IBD by 2035. Thus, the growing incidence of gastrointestinal disorders is driving demand in the endoscopy visualization systems market.

Key companies in the endoscopy visualization systems market are concentrating on developing advanced products like visualization gastroscopes to improve endoscopic imaging and procedural efficiency in gastrointestinal diagnosis and treatment. Visualization gastroscopes are flexible endoscopic instruments equipped with high-definition imaging and enhanced optical technologies that deliver clear, detailed views of the upper gastrointestinal tract for precise diagnosis and therapy. For example, in April 2025, Fujifilm Healthcare Americas Corporation, a US-based medical imaging and informatics provider, introduced the EG-840T and EG-840TP, a new generation of gastroscopes. These devices, powered by the ELUXEO Endoscopic Imaging System, incorporate advanced LED multi-light technology for superior visualization and enhanced maneuverability, allowing clinicians to perform complex upper GI procedures with greater accuracy and efficiency. This launch highlights Fujifilm’s dedication to advancing endoscopic care through improved image quality and expanded therapeutic options.

In August 2024, KARL STORZ, a Germany-based manufacturer and distributor of endoscopes, surgical devices, and medical instruments, acquired Asensus Surgical for an undisclosed amount. This acquisition aims to establish a surgical robotics hub within KARL STORZ and advance performance-guided surgery by integrating Asensus Surgical’s innovative digital solutions. This move enhances KARL STORZ’s portfolio and accelerates the development of next-generation robotic and digital surgical technologies. Asensus Surgical, based in the US, manufactures the Senhance laparoscopic instrument used for visualization and endoscopy.

Major players in the endoscopy visualization systems market are Johnson & Johnson, Medtronic Plc, FUJIFILM Holdings Corporation, Stryker Corporation, Boston Scientific Corporation, Baxter International Inc., Braun Melsungen AG, Olympus Corporation, Smith & Nephew plc, Shenzhen Mindray Bio-Medical Electronics Co. Ltd., Karl Storz GmbH & Co. KG, Cook Medical, CONMED Corporation, Ambu A/S, Richard Wolf GmbH, Pentax Medical, Inline Systems, Biovision Veterinary Endoscopy, Machida Endoscope Co. Ltd., Medical Tek Co. Ltd., Ecleris Technologies, Vision Sciences Inc.

North America was the largest region in the endoscopy visualization systems market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in endoscopy visualization systems report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the endoscopy visualization systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Endoscopy visualization systems are advanced medical imaging technologies that provide real-time views of the body’s internal organs and cavities during endoscopic procedures. These systems assist healthcare professionals in accurately diagnosing, monitoring, and performing minimally invasive surgeries with improved precision. By delivering clear and detailed images, they enhance the detection of abnormalities, ultimately leading to better patient care and treatment outcomes.

The primary types of endoscopy visualization systems include standard endoscopy systems, high-definition (HD) endoscopy systems, ultra-high-definition (UHD) endoscopy systems, endoscopic ultrasound (EUS) systems, and wireless endoscopy systems. Standard endoscopy systems are traditional diagnostic and surgical imaging platforms featuring basic video processors and analog or standard-definition cameras, used to visualize internal organs and structures during routine procedures. Key components consist of endoscopes, visualization systems, light sources, processing units, and accessories. These systems find applications in gastrointestinal (GI) endoscopy, laparoscopy, arthroscopy, obstetrics and gynecology endoscopy, urology endoscopy, bronchoscopy, ear, nose, and throat (ENT) endoscopy, neurology endoscopy, among others. They are utilized by various end users, including hospitals, ambulatory surgical centers (ASCs), specialty clinics, diagnostic imaging centers, and academic and research institutions.

The endoscopy visualization systems market research report is one of a series of new reports that provides endoscopy visualization systems market statistics, including endoscopy visualization systems industry global market size, regional shares, competitors with a endoscopy visualization systems market share, detailed endoscopy visualization systems market segments, market trends and opportunities, and any further data you may need to thrive in the endoscopy visualization systems industry. This endoscopy visualization systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The endoscopy visualization systems market consists of sales of products such as endoscopic video processors, flexible endoscopes, surgical endoscopic tools, operating room display systems, endoscopic illuminators, image capture units, and portable endoscopy units. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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