Jicama - Global Strategic Business Report

The global market for Jicama was estimated at US$7.2 Billion in 2024 and is projected to reach US$11.3 Billion by 2030, growing at a CAGR of 7.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Jicama market.

Global Jicama Market - Key Trends & Drivers Summarized

Why Is Jicama Transitioning from Niche Root to Mainstream Functional Food in Global Markets?

Jicama, sometimes called Mexican turnip or yam bean, is rapidly moving from a regional specialty to an internationally recognized superfood because it delivers a unique combination of crisp texture, mildly sweet flavor, and notable nutritional benefits. The root's naturally high inulin fiber content appeals to consumers seeking low glycemic, prebiotic ingredients that support gut health and blood sugar balance. As plant-forward eating patterns expand, chefs see jicama as a versatile canvas that can stand in for apples in slaws, cucumbers in salads, or even chips in low-carb snack platters, opening myriad opportunities for culinary experimentation. Foodservice outlets appreciate that the root resists enzymatic browning, prolonging visual appeal in salad bars and grab-and-go snack cups. In retail produce aisles, jicama's shelf stability and extended storage life reduce shrinkage compared with more fragile fruits, enhancing profitability for grocers. Emerging consumer awareness of Latin American flavors, fueled by travel media and cooking shows, positions jicama as an accessible gateway ingredient to regional cuisines. Health influencers highlight its vitamin C, potassium, and antioxidant profile, framing the root as an immune-supportive and hydrating alternative to calorie-dense snacks. Parents searching for minimally processed lunchbox options are discovering that peeled jicama sticks provide crunch without added sugars or common allergens, appealing to school nutrition guidelines. Beverage innovators are juicing jicama for lightly sweet, fiber-rich waters, pushing the ingredient into the functional beverage category. The rising popularity of whole-food ketogenic and paleo diets, which emphasize crunchy vegetables over refined carbohydrates, is also boosting household trial. Altogether, these converging factors are driving jicama from farmers' markets into mainstream supermarkets, elevating it from a cultural staple to a globally relevant functional food.

How Are Post-Harvest Technologies and Processing Innovations Expanding Jicama's Value Chain?

Advances in agronomy, cold chain, and minimal-processing technologies are remedying historical logistics barriers that once limited jicama's distribution radius, allowing exporters to ship roots farther without compromising quality. Controlled-atmosphere storage with optimized oxygen and carbon dioxide ratios significantly slows respiration, extending jicama's shelf life from several weeks to multiple months. Wax coatings and biodegradable protective films minimize moisture loss while meeting increasingly strict sustainability mandates for produce packaging. Optical sorters equipped with multispectral sensors now grade roots for size, shape, and surface defects at high speeds, improving packing efficiency and reducing labor costs. Precise mechanical peelers and high-pressure washing systems produce ready-to-eat sticks, cubes, and matchsticks suitable for foodservice and snack pack markets, enhancing convenience for consumers who value time savings. Flash-steam blanching followed by rapid chilling preserves crispness for frozen jicama, enabling year-round smoothie packs and stir-fry blends. Dehydration techniques paired with vacuum tumbling allow the production of shelf-stable jicama chips that maintain fiber integrity and low fat content, offering a clean-label alternative to potato crisps. Fermentation startups are exploring jicama as a substrate for probiotic tonic beverages, taking advantage of its inulin to feed beneficial bacteria. Blockchain traceability platforms document farm practices and shipping conditions, providing transparency to retailers and reducing rejection rates at import checkpoints. Solar-powered cold rooms being introduced in rural cultivation zones help smallholders aggregate and pre-cool harvests, which raises farmgate prices and meets export quality thresholds. Collectively, these technological innovations are turning jicama into a value-added ingredient across fresh, frozen, and processed categories, catalyzing new revenue streams from what was once a largely local crop.

How Do Cultural Preferences and Regional Diet Trends Shape Jicama Product Development and Marketing?

Regional culinary customs heavily dictate the formats in which jicama gains traction, prompting producers to tailor products, flavorings, and marketing narratives to specific consumer segments. In North America, fitness-oriented shoppers gravitate toward snack packs of chili-lime jicama sticks positioned next to baby carrots and celery cups, leveraging familiar flavor cues from Mexican street food. In East Asia, where crunchy textures are prized in hot-pot and pickled side dishes, thinly sliced jicama is being marinated in rice vinegar and sold alongside daikon. European health stores emphasize organic, pesticide-free certification to appeal to eco-conscious consumers who pair jicama with hummus for plant-based grazing boards. In urban Latin American markets, chefs add diced jicama to ceviche and fruit salads called “pico de gallo dulce,” sustaining traditional usage while highlighting freshness through vibrant social media imagery. Middle Eastern grocers promote jicama as a hydrating Ramadan snack due to its high water content, integrating it into modern mezze platters. Dietary tribes such as keto, Whole30, and low-FODMAP communities share online recipes for jicama tortillas and hash browns, expanding the root's identity from raw snack to cooked carbohydrate replacement. Food bloggers in Australia spotlight jicama's compatibility with tropical flavors like passionfruit and coconut, tailoring content to local produce calendars. Retailers in Europe are testing bilingual packaging that educates consumers on peeling techniques and recipe ideas, counteracting unfamiliarity barriers. Flavor houses are collaborating with snack manufacturers to develop spice blends that complement jicama's subtle sweetness, from wasabi-seaweed dusting for Japanese markets to peri-peri seasoning for South African palates. These diverse regional adaptations reveal how cultural preferences and diet trends drive continuous innovation in jicama formats, ensuring relevance across a spectrum of culinary contexts.

What Factors Are Propelling the Growth of the Global Jicama Market?

The expansion of the jicama market is propelled by a multifaceted blend of consumer health priorities, culinary curiosity, agricultural initiatives, and distribution enhancements. Escalating global interest in functional foods that combine fiber, micronutrients, and low caloric density positions jicama as an attractive substitute for starchy snacks and refined carbohydrates. The broader trend of diversifying produce offerings in retail to capture shopper interest and reduce monotony in the fresh aisle is giving jicama valuable shelf space. Farm diversification programs championed by governments in Mexico, Costa Rica, and parts of Southeast Asia provide training and subsidies for jicama cultivation, boosting production volumes for export. Trade agreements that lower tariffs on specialty crops are easing jicama's entry into European and Asian markets, widening the customer base. Social media influencers and televised cooking competitions showcase jicama in inventive dishes, sparking consumer trial and recipe sharing. Foodservice operators, especially quick-service restaurants and salad chains, view jicama as a differentiating ingredient that provides crunch without allergens, propelling bulk procurement. Supply-chain investments in pre-cut processing facilities located near ports reduce transit time and spoilage, supporting reliable year-round supply. The rise of climate-resilient agriculture and water-efficient crops in response to global warming further incentivizes jicama, which thrives in hot climates with moderate irrigation. Private equity funds identifying high-growth specialty produce segments are injecting capital into vertically integrated jicama operations, accelerating expansion and brand development. Lastly, consumer fascination with global flavor profiles and fusion cuisine ensures an ever-expanding canvas for jicama's application in both sweet and savory categories. Together, these drivers create a robust ecosystem that positions jicama for sustained market penetration and diversified product innovation worldwide.

Scope Of Study:

The report analyzes the Jicama market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Product Type (Conventional Jicama, Organic Jicama); Distribution Channel (Offline Distribution Channel, Online Distribution Channel); Application (Food & Beverages Application, Pharmaceuticals Application, Cosmetics Application, Other Applications)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Conventional Jicama segment, which is expected to reach US$7.9 Billion by 2030 with a CAGR of a 9.0%. The Organic Jicama segment is also set to grow at 5.0% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $2.0 Billion in 2024, and China, forecasted to grow at an impressive 12.2% CAGR to reach $2.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Jicama Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Jicama Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Jicama Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Albert`s Organics, AMEZCUA Produce, Asia Seeds, Asian Veggies Inc., Calixtro Distributing Co Inc and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 44 companies featured in this Jicama market report include:

• Albert`s Organics
• AMEZCUA Produce
• Asia Seeds
• Asian Veggies Inc.
• Calixtro Distributing Co Inc
• Coast Tropical
• Eurofrutta Ltd.
• Fine Food Specialist Ltd.
• Frieda`s Inc.
• Grande Produce Ltd Co.
• Green Harvest Organic Gardening Supplies
• John Vena Inc.
• JW Farms Organic Inc.
• Kitazawa Seed Co.
• La Huerta Imports
• Melissa`s Produce
• Progressive Produce LLC
• SiCar Farms
• Specialty Produce
• United Produce
• Vega Produce LLC
• VOLCANO KIMCHI
• Zenxin Agri Organic Food Pte Ltd.

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.