Mocktails - Global Strategic Business Report

The global market for Mocktails was estimated at US$316.5 Million in 2024 and is projected to reach US$452.9 Million by 2030, growing at a CAGR of 6.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Mocktails market.

Global Mocktails Market - Key Trends & Drivers Summarized

Why Is Interest in Mocktails Increasing Across Demographics?

Mocktails, or non-alcoholic mixed beverages, are growing in popularity as consumers across age groups seek sophisticated, flavorful drink alternatives without alcohol. Younger populations, particularly Gen Z and millennials, are showing a preference for wellness-oriented lifestyles, which includes reducing or avoiding alcohol consumption. At the same time, older adults are adopting mocktails for health, religious, or personal reasons. This shift has expanded the appeal of mocktails beyond niche groups to mainstream consumption in homes, restaurants, and events.

Unlike traditional soft drinks, mocktails offer complex flavors, curated ingredients, and presentation styles that mimic the experience of cocktails. Bartenders and beverage companies are investing in innovation, blending fresh juices, botanical extracts, herbs, spices, and non-alcoholic bitters to create premium drink options. This elevation of non-alcoholic beverages is helping mocktails gain acceptance in upscale dining, hospitality, and entertainment venues, where inclusivity and diverse drink menus are increasingly important.

What Are the Key Product Trends Influencing Mocktail Development?

Flavor innovation is a major trend, with demand rising for combinations that include citrus, floral, tropical, herbal, and spicy notes. Fruit blends, cucumber-mint infusions, ginger-based mixes, and sparkling tea fusions are gaining popularity among consumers seeking both refreshment and variety. Use of natural sweeteners, organic ingredients, and preservatives-free formulations is also becoming more common as health consciousness shapes product preferences.

Ready-to-drink mocktails are gaining traction in retail as on-the-go consumption increases. These pre-mixed beverages are often positioned as premium soft drink alternatives, offering convenience with carefully designed packaging. Carbonated mocktails with probiotic elements or adaptogens are also emerging, reflecting crossovers with functional beverage trends. In hospitality, the focus is on experiential presentation-garnishes, glassware, and layered textures are used to mirror cocktail aesthetics without alcohol content.

Where Is Demand Expanding and Who Are the Main Consumers?

Demand for mocktails is increasing in urban markets where wellness, sustainability, and conscious consumption are influential lifestyle themes. Restaurants, cafes, and hotel chains are expanding non-alcoholic drink menus to accommodate diverse customer expectations. Demand is also growing in countries with cultural or religious restrictions on alcohol, making mocktails a practical alternative in both casual and formal social settings.

Home consumption is another growth area, especially as consumers explore DIY mocktail kits and recipes using artisanal syrups and fresh ingredients. Retailers and e-commerce platforms are responding by offering curated mocktail collections, often positioned alongside mixers and cocktail tools. Brands targeting family-friendly environments, non-drinking adults, pregnant women, and designated drivers are also expanding their product ranges to include alcohol-free yet flavor-rich drink options.

What Factors Are Driving Growth In The Mocktails Market?

Growth in the mocktails market is driven by several factors including rising health awareness, increased focus on alcohol-free socializing, and demand for premium non-alcoholic beverages with complex taste profiles. Younger consumers are prioritizing wellness, leading to reduced alcohol consumption and higher interest in high-quality alternatives. Innovation in flavor profiles, use of clean-label ingredients, and attractive packaging are making mocktails more competitive with traditional alcoholic offerings.

Hospitality businesses are recognizing the need to cater to non-drinkers with options that offer the same sense of occasion and indulgence as cocktails. Convenience trends are also fueling the rise of ready-to-drink formats, while functional beverage influences are introducing new health-oriented variations. As consumers continue to seek balance between lifestyle and enjoyment, the mocktails market is evolving into a distinct and sustainable segment within the broader beverage industry.

Scope Of Study:

The report analyzes the Mocktails market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Packaging (Bottle Packaging, Can Packaging, Cup Packaging); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Bottle Packaging segment, which is expected to reach US$263.0 Million by 2030 with a CAGR of a 6.7%. The Can Packaging segment is also set to grow at 4.7% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $86.2 Million in 2024, and China, forecasted to grow at an impressive 9.8% CAGR to reach $93.0 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Mocktails Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Mocktails Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Mocktails Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as ASAHI Group Holdings Ltd, Athletic Brewing Company, Betty Buzz (Blake Lively’s brand), Bundaberg Brewed Drinks, Curious Elixirs and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 42 companies featured in this Mocktails market report include:

• ASAHI Group Holdings Ltd
• Athletic Brewing Company
• Betty Buzz (Blake Lively’s brand)
• Bundaberg Brewed Drinks
• Curious Elixirs
• CRAVOVA
• De Soi (Katy Perry’s brand)
• Fentimans Ltd
• Free AF
• Ghia
• Keurig Dr Pepper Inc.
• Kin Euphorics
• Lyre’s
• Martinelli’s
• Mocktail Beverages Inc
• Mocktail Club
• Mingle Mocktails (Bethenny Frankel)
• Seedlip
• Sipling Beverage Co.
• Spindrift Beverage Co.
• Zevia

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.