Strategic Intelligence: Cloud Computing in Travel and Tourism (2025)

This report analyzes the key theme of cloud computing in the travel and tourism sector. Cloud computing is taking on importance as travel companies look to tackle disruptive travel trends like geopolitical disruptions and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of cloud computing technologies in action.

Scope

• Cloud investment by travel and leisure companies will reach $24.4 billion in 2028, up from $12.3 billion in 2024. Investment in the cloud technology stack depends on company size and business requirements.
• Small and medium-sized travel companies tend to invest in software as a service (SaaS) solutions, which provide out-of-thebox, scalable applications. Larger travel companies invest in infrastructure as a service (IaaS) and platform as a service (PaaS) from public cloud providers. Geopolitical disruptions, dynamic pricing, and personalization require companies to invest in cloud technology.
• Companies with strong cloud architectures can adapt to changing circumstances seamlessly. The tourism industry is a prime target for cyberattacks. Traditional perimeter-based security measures are inadequate, as cloud environments lack a defined perimeter. This interconnectedness can lead to vulnerabilities such as insecure application programming interfaces (APIs) and account hijacking.

Reasons to Buy

• Understand the impact of cloud computing on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
• Assess the strategies that companies are adopting to succeed in cloud computing.