The global market for Pisco was valued at US$865.4 Million in 2024 and is projected to reach US$1.2 Billion by 2030, growing at a CAGR of 6.1% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Pisco market.
What sets Pisco apart is its distillation technique and raw material purity. It is made from specific aromatic and non-aromatic grape varietals and distilled to proof without dilution, resulting in a highly expressive spirit. The use of copper pot stills and strict regulations-especially in Peru-ensure flavor authenticity and traceability. Bartenders increasingly prefer Pisco for its floral, fruity, and slightly earthy notes, which offer a rich base for craft cocktails such as the famed Pisco Sour and newer innovations like the Chilcano and Pisco Negroni.
As consumer palates evolve and shift toward artisanal and authentic spirits, Pisco stands out for its cultural provenance and craft integrity. It aligns with broader beverage trends that emphasize terroir, natural fermentation, and historical storytelling-creating both a sensory and emotional connection with the end consumer. The expansion of spirit festivals, bartender competitions, and spirits education programs are further aiding its renaissance.
Trade agencies like PromPerú and ProChile are actively working with embassies, trade missions, and culinary institutes abroad to position Pisco in high-end bars, duty-free retail, and specialty liquor stores. Marketing collaborations with chefs, sommeliers, and influencers are elevating Pisco’s profile in cosmopolitan cities like New York, London, Tokyo, and Paris. Export growth is also being supported by flexible bottle sizes, enhanced packaging aesthetics, and educational labelling that details grape varieties and production origin.
Simultaneously, collaborations with international distilleries and bottling partners are improving shelf availability and regulatory compliance across diverse markets. The rise in specialty spirits e-commerce, enabled by platforms like Drizly and Master of Malt, is widening consumer access and accelerating category education. Seasonal campaigns during Latin heritage months and cultural events are further integrating Pisco into the mainstream spirits narrative.
High-end hospitality and premium bar segments are crucial on-premise demand generators. Upscale Latin American restaurants, fusion cuisine establishments, and speakeasies are incorporating Pisco-based drinks as signature offerings. Mixologists are leveraging its complexity and fragrance to craft drinks that are both heritage-driven and modern in presentation. Pisco tasting flights, masterclasses, and pop-up cocktail events are helping deepen consumer knowledge and repeat trial.
Off-trade channels are also strengthening, with grocery chains, wine shops, and boutique liquor retailers increasingly stocking Pisco in dedicated Latin spirits sections. The gifting segment, especially during holidays and weddings, is emerging as a new growth area, fueled by gift packs and co-branded barware bundles. This multichannel visibility is establishing a strong foundation for continued growth across use occasions.
Brand diversification into aged expressions, macerated variants, and lower-ABV Pisco infusions is expanding the product range and appealing to new consumer niches. At the same time, tourism initiatives-especially in Peru’s Ica Valley and Chile’s Elqui Valley-are promoting Pisco as a travel-linked product, creating synergies between experience and consumption. Sustainability certifications, organic grape sourcing, and carbon-neutral production practices are adding further consumer appeal, particularly in eco-conscious markets.
Regulatory harmonization, increased GI enforcement, and strategic branding are ensuring product authenticity and preventing counterfeit imports in key markets. As Pisco integrates deeper into global mixology, supported by strong storytelling and expanded availability, it is positioned to become a staple in the premium white spirits category worldwide.
Global Pisco Market - Key Trends & Drivers Summarized
Why Is Pisco Enjoying a Resurgence in Global Spirits and Cocktail Culture?
Pisco, the grape-based brandy originating from Peru and Chile, is experiencing a notable revival on the international spirits scene. Traditionally consumed as a national drink in its countries of origin, Pisco has gained visibility in mixology circles and upscale cocktail bars across North America, Europe, and East Asia. Its unique aromatic profile, purity of production (without aging in wood), and versatility in cocktails are making it a sought-after alternative to more mainstream white spirits like vodka, gin, and rum.What sets Pisco apart is its distillation technique and raw material purity. It is made from specific aromatic and non-aromatic grape varietals and distilled to proof without dilution, resulting in a highly expressive spirit. The use of copper pot stills and strict regulations-especially in Peru-ensure flavor authenticity and traceability. Bartenders increasingly prefer Pisco for its floral, fruity, and slightly earthy notes, which offer a rich base for craft cocktails such as the famed Pisco Sour and newer innovations like the Chilcano and Pisco Negroni.
As consumer palates evolve and shift toward artisanal and authentic spirits, Pisco stands out for its cultural provenance and craft integrity. It aligns with broader beverage trends that emphasize terroir, natural fermentation, and historical storytelling-creating both a sensory and emotional connection with the end consumer. The expansion of spirit festivals, bartender competitions, and spirits education programs are further aiding its renaissance.
How Are Export Strategies and Regional Branding Fuelling International Market Penetration?
Producers in Peru and Chile have increasingly focused on establishing geographical indications (GIs), appellation protections, and export certifications to enhance global acceptance and brand value. Peru, for instance, mandates that Pisco must be made in specific coastal valleys using authorized grapes and without any additives. These strict protocols have helped position Peruvian Pisco as a premium product in international trade discussions and spirits competitions.Trade agencies like PromPerú and ProChile are actively working with embassies, trade missions, and culinary institutes abroad to position Pisco in high-end bars, duty-free retail, and specialty liquor stores. Marketing collaborations with chefs, sommeliers, and influencers are elevating Pisco’s profile in cosmopolitan cities like New York, London, Tokyo, and Paris. Export growth is also being supported by flexible bottle sizes, enhanced packaging aesthetics, and educational labelling that details grape varieties and production origin.
Simultaneously, collaborations with international distilleries and bottling partners are improving shelf availability and regulatory compliance across diverse markets. The rise in specialty spirits e-commerce, enabled by platforms like Drizly and Master of Malt, is widening consumer access and accelerating category education. Seasonal campaigns during Latin heritage months and cultural events are further integrating Pisco into the mainstream spirits narrative.
Which Consumer Segments and On-Premise Channels Are Leading Demand?
Millennial and Gen Z consumers are leading demand for Pisco, especially in urban centers where craft cocktails, experiential dining, and cultural authenticity are key decision drivers. These demographics are increasingly rejecting mass-market liquors in favor of products with artisanal origins, low environmental footprint, and immersive brand stories. Pisco, with its regional roots and grape-to-glass production, fits well into these evolving value systems.High-end hospitality and premium bar segments are crucial on-premise demand generators. Upscale Latin American restaurants, fusion cuisine establishments, and speakeasies are incorporating Pisco-based drinks as signature offerings. Mixologists are leveraging its complexity and fragrance to craft drinks that are both heritage-driven and modern in presentation. Pisco tasting flights, masterclasses, and pop-up cocktail events are helping deepen consumer knowledge and repeat trial.
Off-trade channels are also strengthening, with grocery chains, wine shops, and boutique liquor retailers increasingly stocking Pisco in dedicated Latin spirits sections. The gifting segment, especially during holidays and weddings, is emerging as a new growth area, fueled by gift packs and co-branded barware bundles. This multichannel visibility is establishing a strong foundation for continued growth across use occasions.
What Is Driving Growth in the Global Pisco Market?
The growth in the global Pisco market is driven by rising demand for artisanal spirits, growing consumer interest in Latin American culture and gastronomy, increased trade support from exporting countries, and the spirit’s adaptability in modern cocktail programs. The trend toward authentic, high-integrity liquors is aligning perfectly with Pisco’s production philosophy and flavor versatility.Brand diversification into aged expressions, macerated variants, and lower-ABV Pisco infusions is expanding the product range and appealing to new consumer niches. At the same time, tourism initiatives-especially in Peru’s Ica Valley and Chile’s Elqui Valley-are promoting Pisco as a travel-linked product, creating synergies between experience and consumption. Sustainability certifications, organic grape sourcing, and carbon-neutral production practices are adding further consumer appeal, particularly in eco-conscious markets.
Regulatory harmonization, increased GI enforcement, and strategic branding are ensuring product authenticity and preventing counterfeit imports in key markets. As Pisco integrates deeper into global mixology, supported by strong storytelling and expanded availability, it is positioned to become a staple in the premium white spirits category worldwide.
Scope of the Report
The report analyzes the Pisco market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below:- Segments: Origin (Chilean Pisco, Peruvian Pisco); Type (Pisco Puro, Mosto Verde, Acholado, Other Types); Distribution Channel (Online Distribution Channel, Offline Distribution Channel).
- Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Chilean Pisco segment, which is expected to reach US$828.5 Million by 2030 with a CAGR of a 7.1%. The Peruvian Pisco segment is also set to grow at 4.3% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $227.5 Million in 2024, and China, forecasted to grow at an impressive 5.8% CAGR to reach $196.8 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Pisco Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Pisco Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Pisco Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as 1615 Quebranta Pisco (Pisco 1615), aC chu Pisco, Barsol Pisco Perola GmbH, Bauzá, Campo de Encanto Pisco and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 47 companies featured in this Pisco market report include:
- 1615 Quebranta Pisco (Pisco 1615)
- aC chu Pisco
- Barsol Pisco Perola GmbH
- Bauzá
- Campo de Encanto Pisco
- Capel (Cooperativa Agrícola Pisquera Elqui)
- Catan Pisco
- Chilean Mistral (CCU)
- Círculo de los Andes (El Gobernador)
- Compañía Cervecerías Unidas (CCU)
- Cooperativa Agricola Pisquera Elqui Ltda
- El Gobernador
- La Diablada Pisco
- Macchu Pisco
- Pisco 100 Perfectly Peruvian
- Pisco MalPaso
- Pisco Ocucaje
- Pisco Portón
- Pisquera Tulahuen SpA
- Waqar Pisco
This edition integrates the latest global trade and economic shifts into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes historical analysis from 2015 to 2023.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025 (E), competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISREST OF WORLDIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
REST OF EUROPE
ASIA-PACIFIC
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 1615 Quebranta Pisco (Pisco 1615)
- aC chu Pisco
- Barsol Pisco Perola GmbH
- Bauzá
- Campo de Encanto Pisco
- Capel (Cooperativa Agrícola Pisquera Elqui)
- Catan Pisco
- Chilean Mistral (CCU)
- Círculo de los Andes (El Gobernador)
- Compañía Cervecerías Unidas (CCU)
- Cooperativa Agricola Pisquera Elqui Ltda
- El Gobernador
- La Diablada Pisco
- Macchu Pisco
- Pisco 100 Perfectly Peruvian
- Pisco MalPaso
- Pisco Ocucaje
- Pisco Portón
- Pisquera Tulahuen SpA
- Waqar Pisco
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 227 |
| Published | July 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 865.4 Million |
| Forecasted Market Value ( USD | $ 1200 Million |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
