Two-Wheelers - Global Strategic Business Report

The global market for Two-Wheelers was valued at US$668.9 Billion in 2024 and is projected to reach US$745.8 Billion by 2030, growing at a CAGR of 1.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Two-Wheelers market.

Global Two-Wheelers Market - Key Trends & Drivers Summarized

How Are Electrification and Urban Mobility Trends Shaping the Two-Wheeler Market?

Urban congestion, environmental concerns, and shifting consumer lifestyles are redefining the global two-wheeler market at its core. Where motorcycles and scooters once primarily served rural or cost-conscious buyers, they are now key players in urban mobility strategies. The rise of electric two-wheelers (E2Ws), especially in densely populated cities, is a direct response to growing restrictions on internal combustion engine (ICE) vehicles and the adoption of low-emission zones (LEZs). Major cities worldwide are incentivizing EV purchases through tax exemptions, scrappage schemes, and charging infrastructure grants, creating a sharp pivot in demand from conventional to electric models.

Electric scooters and motorcycles now cater to a diverse range of users - from daily commuters to gig-economy workers - who seek affordable, low-maintenance transportation. These models are no longer basic alternatives; they're integrated with IoT dashboards, anti-theft systems, regenerative braking, and swappable battery tech. Lightweight frames, compact designs, and enhanced torque make E2Ws ideal for stop-and-go traffic. Simultaneously, government-led charging infrastructure development is steadily eliminating range anxiety, while subscription models and battery leasing are reducing ownership hurdles.

What Role Do Connectivity and Smart Features Play in Consumer Preferences?

Today’s two-wheeler buyers expect a seamless fusion of performance and technology. Manufacturers are integrating digital TFT dashboards, ride telemetry, Bluetooth calling, and smartphone-controlled locking systems, especially in urban-use models. Smart safety features like ABS, traction control, ride-by-wire throttle, and geo-fencing are no longer restricted to high-end motorcycles; they are penetrating mid-range scooters and commuter bikes due to safety regulations and rising consumer expectations. Furthermore, embedded connectivity modules now allow OTA updates, remote diagnostics, and trip tracking, transforming two-wheelers into data-driven assets.

In emerging markets, ride-sharing and delivery businesses increasingly demand fleet-ready two-wheelers equipped with telematics, task displays, and engine governors. This shift is encouraging OEMs to develop modular models - customizable for delivery boxes, dual riders, or heavy cargo mounts. As two-wheeler integration with smart mobility ecosystems grows, compatibility with fleet management platforms and city transit data is becoming a key purchase criterion. Even insurance providers are integrating with these platforms to track driver behavior and adjust premiums accordingly.

How Are Changing End-Uses and Segment Diversification Restructuring the Market?

End-use diversification is rapidly expanding the functional scope of two-wheelers. While commuters still drive volume, niche segments like premium touring, high-performance sports bikes, retro-modern cruisers, and adventure bikes are thriving due to aspirational spending among urban youth and middle-class earners. Simultaneously, a major rise in women riders has catalyzed demand for lightweight, low-seat-height models with easy handling and integrated safety features. For commercial applications, two-wheelers optimized for logistics, food delivery, and intra-city cargo movement are experiencing surging adoption.

The market is also experiencing a shift from ownership to usage. Shared mobility services, monthly rental platforms, and fleet subscription models are increasingly absorbing urban demand, especially among Gen Z and Millennials who prioritize access over ownership. This trend is encouraging OEMs to develop high-durability models built for continuous operation, low maintenance, and easy refueling or battery swapping. Governments, in turn, are responding with regulatory frameworks to standardize commercial two-wheeler use, incentivizing formal market expansion.

The Growth in the Two-Wheelers Market Is Driven by Several Factors…

Multiple interrelated factors are fueling growth in the two-wheeler market. The accelerating shift toward electric mobility - driven by emission regulations, tax incentives, and rising fuel prices - is pushing manufacturers to diversify E2W offerings with advanced battery technology, extended range, and fast-charging compatibility. Simultaneously, the adoption of smart features - connected dashboards, remote diagnostics, and app-controlled locks - is making two-wheelers more interactive, secure, and serviceable, especially for tech-savvy urban users.

End-use diversification is also playing a critical role. Demand is growing not only in commuting but also in food delivery, e-commerce logistics, and adventure sports, each requiring uniquely equipped models. The emergence of fleet leasing and ride-sharing platforms is encouraging standardized, durable, and tech-integrated two-wheelers suited for high-frequency usage. Further, lifestyle shifts toward health-conscious commuting, female ridership growth, and aspirational ownership in emerging economies are expanding the premium segment. Combined, these technological, usage-based, and regulatory transformations are driving sustained global growth in the two-wheeler market.

Scope of the Report

The report analyzes the Two-Wheelers market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below:

• Segments: Propulsion Type (Electric Propulsion Type, Hybrid & Electric Vehicles Propulsion Type, ICE Propulsion Type).
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Electric Propulsion Type segment, which is expected to reach US$461.1 Billion by 2030 with a CAGR of a 1.7%. The Hybrid & Electric Vehicles Propulsion Type segment is also set to grow at 2.2% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $182.2 Billion in 2024, and China, forecasted to grow at an impressive 3.4% CAGR to reach $137.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Two-Wheelers Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Two-Wheelers Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Two-Wheelers Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Bajaj Auto, BMW Motorrad, Ducati (Volkswagen Group), Harley-Davidson, Hero MotoCorp and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 48 companies featured in this Two-Wheelers market report include:

• Bajaj Auto
• BMW Motorrad
• Ducati (Volkswagen Group)
• Harley-Davidson
• Hero MotoCorp
• Honda Motor Co.
• Italika
• Kawasaki Heavy Industries
• KTM AG
• Kymco (Kwang Yang Motor)
• Mahindra (BSA revival)
• Mitsubishi Motors (two-wheeler JV)
• Moto Guzzi (Piaggio)
• MV Agusta
• NIU Technologies
• Piaggio & Co.
• Qianjiang Motorcycle (QJMotor)
• Royal Enfield
• Super Soco
• Suzuki Motor Corporation

This edition integrates the latest global trade and economic shifts into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes historical analysis from 2015 to 2023.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025 (E), competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.