United States Jewellery Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The United States jewellery market size reached around USD 52.56 Billion in 2024. The market is projected to grow at a CAGR of 4.50% between 2025 and 2034 to reach nearly USD 81.62 Billion by 2034.

United States Jewellery Market Growth

The United States accounts for nearly 20%-25% of the global luxury goods market, with annual consumer expenditure of around USD 240 to USD 300 billion. The growing demand for more ethical and greener products by American consumers prompted companies to increase their investments in developing sustainable luxury products by 30% in 2023. In addition, French and Italian luxury goods (including watches and jewellery) are high in demand in the USA, with exports from Europe rising by 20% in recent years. In 2023, the total contribution of American consumers to the global luxury tourism sector rose year-on-year by 15% to USD 50 billion. This is expected to fuel the United States jewellery market expansion.

Furthermore, the luxury industry faces the responsibility of balancing business ethics and sustainability with the growing consumer desire for exclusive products. An increasing number of American consumers have started exhibiting growing concern and awareness for the production practices of different jewellery makers, prompting jewellery makers to ensure a higher degree of transparency and corporate social responsibility in their products. This represents an exciting opportunity for major United States jewellery market players, where companies can adopt unique business models that cater to their ESG goals.

Key Trends and Developments

Rising use of recycled metals; growing use of lab-grown gems; emergence of AR/VR in jewellery stores; and growth of online retailers are factors favourably shaping the United States jewellery market outlook.

December 2023

Swarovski opened a two-storeyed, 14,400 sq.ft. flagship store for jewellery lovers on Fifth Avenue, New York, featuring glitzy interiors and candy-coloured crystals. The store provides the latest collection of home décor, accessories, and jewelleries to consumers.

August 2022

Signet Jewelers Limited acquired Blue Nile, Inc. for USD 360 million in cash. This is expected to enhance the former’s accessible luxury portfolio, diversify its range of bridal offerings, and boost the United States jewellery market growth.

August 2022

Aether Diamonds launched its first range of sustainable jewellery pieces, known as the Bombe collection. It comprises of diamonds derived from atmospheric carbon through carbon sequestration technology.

July 2021

LVMH, the globally renowned luxury products group, acquired Tiffany & Co. for USD 16.2 billion. This transformed LVMH’s range of branded jewellery and watches and aids in the United States jewellery market development.

Rising use of recycled metals in jewellery

The World Gold Council suggests that the use of recycled gold and silver in manufacturing jewellery as an alternative to mining such gems can reduce carbon emissions by 99% and 66% respectively. This is prompting jewellery makers to switch to recycled metals, thereby enhancing consumer appeal for their products.

Growing use of lab-grown gems

Due to the growing consumer awareness regarding the harmful effects of mining metals, many jewellery makers have switched to using lab-grown gems, including diamonds, to make sustainable fashion accessories. This is one of the key United States jewellery market trends.

Emergence of AR/VR in retail stores

Major jewellery makers are using AR/VR tools to create an immersive experience for jewellery enthusiasts at their flagship stores. This is facilitating their brand building efforts and driving increased sales.

Growth of online retailers

The proliferation of e-commerce jewellery retailers in the US, driven by the increasing smartphone penetration rates, digital literacy, and internet accessibility among people is driving market expansion.

United States Jewellery Market Trends

In 2022, total e-commerce sales reached USD 1.09 trillion in the United States of America, with Q4 of FY 2022-23 recording sales worth USD 332.2 billion. Mobile e-commerce recorded a year-on-year growth of 26% and was the main factor behind 18% year-on-year growth of digital commerce revenue. Of all product categories, apparel and accessories witnessed the third highest growth rate of 37%, while recording sales worth USD 175 billion. This indicates the growing consumer appeal for online shopping of fashion accessories, apparel, and jewellery products, which is expected to increase the United States jewellery market value.

United States Jewellery Industry Segmentation

Short Description: The report titled “United States Jewellery Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product:

• Necklace
• Ring
• Earring
• Bracelet
• Others

Market Breakup by Material:

• Platinum
• Gold
• Diamond
• Others

Market Breakup by Distribution Channel:

• Offline
• Online

Market Breakup by Region:

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

United States Jewellery Market Share

Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West. The Mideast is projected to dominate the market, currently representing 18% of the overall market share. Over the forecast period, New England is expected to grow at a CAGR of 5.2% because of increasing introduction of unique and sustainable jewellery pieces in the region.

Leading Companies in the United States Jewellery Market

Major players are bolstering their investment plans to cater to the increasing demand for sustainable and ethically sourced jewellery in the United States. This is expected to drive their United States jewellery market share over the forecast period.

Tiffany & Co

Tiffany & Co was founded in 1837 and is headquartered in New York, United States. It operates over 300 luxury retail stores worldwide and is engaged in supplying jewellery, customised trophies/awards, and business gifts.

Signet Jewelers Ltd.

Signet Jewelers Ltd. was founded in 1910 and is headquartered in Ohio, United States. It is the world’s biggest diamond jewellery retailer. Besides, it is the biggest retailer of speciality jewellery in the United States, Canada, and the United Kingdom.

Brilliant Earth Group Inc.

Brilliant Earth Group Inc. was founded in 2005 and is headquartered in California, United States. As per the United States jewellery market analysis, it is amongst the world’s fastest growing e-commerce jewellery providers, and a global leader in producing ethically sourced fine jewellery pieces.

Vrai & Oro, LLC

Vrai & Oro, LLC is a privately held company which was founded in 2014. It is engaged in manufacturing luxurious jewellery pieces and is headquartered in California, United States.

Other key players included in the United State jewellery market report are Swarovski AG, Aether Diamonds, Harry Winston, Inc., Compagnie Financière Richemont S.A., Chanel SA, and Pandora Jewellery, Inc., among others.