Asia Pacific Meal Replacement Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

The Asia Pacific meal replacement market size reached around USD 3.83 Billion in 2024. The market is projected to grow at a CAGR of 8.30% between 2025 and 2034 to reach nearly USD 8.50 Billion by 2034. The market growth can be attributed to the growing purchasing power of Gen Z in countries like China, and the introduction of innovative meal replacement solutions in India and Singapore. Major companies are focusing on incorporating natural ingredients into their meal replacement items, which is further contributing to the market growth.

Asia Pacific Meal Replacement Market Report Summary

Market Size 2024

• USD Billion 3.83

Market Size 2034

• USD Billion 8.50
• CAGR 2025-2034
• 8.30%

CAGR 2025-2034 - Market by Country

• India
• 8.4%

CAGR 2025-2034 - Market by Country

• China
• 8.2%

CAGR 2025-2034 - Market by Product

• Shakes
• 8.8%

CAGR 2025-2034 - Market by Distribution Channel

• Online Channels
• 13.1%

2024 Market Share by Country

• Australia
• 6.1%

Asia Pacific Meal Replacement Market Growth

By 2027, the demand for packaged food products in India is expected to reach nearly USD 3.4 billion due to the rapid increase in urban population and the emergence of D2C health and wellness brands. The shift towards convenience foods is underpinned by increasingly busy consumer lifestyles and the introduction of healthy meal replacement items. This is favourably impacting the Asia Pacific meal replacement market dynamics.

As per the World Obesity Atlas 2023, Papua New Guinea is expected to witness an annual obesity growth rate of 2.8% (in adults) and 5.2% (in children). In the Western Pacific region, obesity among men is expected to increase to 19% of the population, while among Southeast Asian women, it can potentially increase to 16% by the end of 2025. This is expected to increase the demand for meal replacement items, which are kilojoule-controlled food products designed to facilitate rapid weight loss while conserving lean body mass. By 2035, two-thirds of the adult population of island countries like Tonga, Samoa, and Kiribati are expected to be obese, thereby driving the Asia Pacific meal replacement market expansion.

Key Trends and Developments

Rising focus on low-carb and sugar-free items; growing demand for meal replacement products from Gen Z in China; increasing appeal for localised flavours; and surging focus on highly nutritious foods are the major factors driving the Asia Pacific meal replacement market growth.

December 2024

Dr Morepen launched a weight management product, LightLife, in India. The product, priced at INR 599, is targeted at health-conscious individuals aged 25 and above, particularly in Tier-I and Tier-II cities. Through the launch, the company aims to capitalise on the growing prevalence of obesity in the country.

November 2024

Glanbia plc announced its decision to restructure its nutritional business by organising it into two business segments-Dairy Nutrition and Health and Nutrition. While the former is expected to focus on developing cheese and dairy ingredients, the latter is expected to make nutritious premix solutions in different flavours.

March 2022

Herbalife Nutrition announced its plans to expand its market presence in Tier I and Tier II cities in India to cater to the rising demand for immunity boosting foods. This is expected to favourably impact the Asia Pacific meal replacement market dynamics in the coming years.

September 2021

Nutrition Innovation, a Singaporean start-up company engaged in producing "healthier" sugar, raised around USD 5 million in a Series A funding round led by VisVires New Protein, an agri-food venture fund. It is also developing a pipeline of products which can achieve a 70% sugar reduction in food items.

Rising focus on low-carb and sugar-free items

There is a rising demand for low-carb-and-sugar diet as it enables consumers to lose weight rapidly and prevent early signs of ageing. Besides, the rapidly growing population in the region is driving the demand for healthy and nutritious energy bars and protein shakes that boost collagen production while facilitating the maintenance of energy levels in the body throughout the day.

Growing demand for meal replacement solutions from Gen Z in China

In 2020, increasing health consciousness among Gen Z consumers led to a 50% increase in overall sales of meal replacement products in China. The increasing purchasing power of Gen Z and their inclination to stick to specific brands makes them an attractive consumer segment for key market players.

Increasing appeal for localised flavours

While meal replacement shakes are dominating the market in many countries, the demand for different flavours such as matcha, red bean, and milk tea is increasing rapidly. This is favourably shaping the Asia Pacific meal replacement market dynamics.

Focus on highly nutritious foods

Protein bars and chicken breasts have become extremely popular among consumers in the Asia Pacific region, especially in Tier I cities. This can be attributed to the rapid growth of consumer disposable incomes, increasingly busy lifestyles, and the burgeoning demand for delicious and nutritious meal replacement solutions.

Asia Pacific Meal Replacement Market Trends

Increasing appeal for localised flavours

In the Asia Pacific, the increasing demand for shakes is being complemented by flavour innovations which cater to the consumers’ local preferences and tastes. Major market players are enhancing the appeal of their meal replacement products by incorporating unique flavours like matcha and red bean into their product offerings. Companies which make substantial investments in diversifying their product offerings are expected to constitute a major portion of the Asia Pacific meal replacement market share. Consumers seeking culturally relevant options are expected to benefit from this market trend substantially.

Rising demand from Gen Z in China

In 2020, the number of Chinese consumers purchasing meal replacement products surged by 50%, mainly in Tier I and Tier II cities. Products featuring ingredients like oats, white kidney beans, red dates, and marine collagen peptides have become significantly popular among consumers. As per the Asia Pacific meal replacement market analysis, consumers aged below 25 years form the largest consumer section for meal replacement products, especially women who exhibit a higher preference for trying weight loss products.

Asia Pacific Meal Replacement Industry Segmentation

The report titled “Asia Pacific Meal Replacement Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Product

• Soups
• Shakes
• Others

Breakup by Purpose

• Slimming
• Body Building

Breakup by Flavour

• Vanilla
• Berry
• Chocolate
• Cookies and Cream
• Others

Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Speciality Stores
• Online Channels
• Others

Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Meal Replacement Market Share

Based on country, the market is segmented into China, Japan, India, ASEAN, and Australia, among others. Over the forecast period of 2025-2034, the market in India and China are expected to grow at a CAGR of 8.4% and 8.2%, respectively. This can be attributed to the increasing use of natural ingredients in meal replacement products, which is enhancing their appeal among consumers. Moreover, rapid urbanisation and rising income levels are also favourably shaping the market dynamics.

Based on product, the market is categorised into shakes and soups, among others. The Asia Pacific meal replacement market forecast suggests that the market for meal replacement shakes is expected to increase at a rate of 8.8% between 2025 and 2034 due to the introduction of novel flavours that appeal to the Gen Z population.

CAGR 2025-2034 - Market by

• Product
• Shakes
• 8.8%
• Soups
• Others

Leading Companies in the Asia Pacific Meal Replacement Market

Major Asia Pacific meal replacement market players are developing consumer-centric strategies for driving growth. For instance, the development of personalised nutrition plans and the introduction of unique products in different flavours are increasing the market revenue. By growing their omnichannel presence and investing in new formulation development, leading companies are expected to attain a significant portion of the market share in upcoming years.

PharmaCare Laboratories Pty Ltd.

PharmaCare Laboratories Pty Ltd. was founded in 1985 and is headquartered in New South Wales, Australia. It is a renowned health and wellness company that exports its products to over 40 countries in North America, Asia, and Europe. Its most popular brands are Sambucol, Bioglan, Medi+, KP24, Brut, and Norsca, among others.

BellRing Brands, Inc.

BellRing Brands, Inc. was founded in 2019 and is headquartered in Missouri, United States. It is engaged in manufacturing convenient protein solutions, including protein powders and shakes, and exports its products to over 70 countries worldwide.

Herbalife Nutrition Ltd.

Herbalife Nutrition Ltd. was founded in 1980 and is headquartered in California, United States. It is a renowned health and wellness company present in over 90 countries worldwide. It specialises in the production of meal replacement products.

Amway Corporation

Amway Corporation was founded in 1959 and is headquartered in Michigan, United States. It specialises in producing and distributing home care products, and health and wellness solutions in over 100 countries worldwide.

Other players included in the Asia Pacific meal replacement market report are THG Nutrition Limited., Glanbia plc, Bright Lifecare Private Limited, Scitron Nutrition PVT LTD., Ultimate Nutrition Inc., and Muscle Nation, among others.