North America Swimwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The North America swimwear market size reached around USD 10.69 Billion in 2024. The market is projected to grow at a CAGR of 5.90% between 2025 and 2034 to reach nearly USD 18.96 Billion by 2034. The market is being driven by emerging health and fitness trends, escalating interest in beach and resort travel, and the rising impression of fashion trends on consumers’ minds.

North America Swimwear Market Summary

Market Size 2024

• USD Billion 10.69

Market Size 2034

• USD Billion 18.96
• CAGR 2025-2034
• 5.90%

CAGR 2025-2034 - Market by Country

• USA
• 5.6%

CAGR 2025-2034 - Market by Type

• Women’s Swimwear
• 6.3%

CAGR 2025-2034 - Market by Distribution Channel

• Online
• 8.2%

Market Share by Country 2024

• USA
• 94.7%

North America Swimwear Market Growth

The number of eCommerce users in Canada is projected to reach 77.6% by the end of 2025. As reported by Statistics Canada, eCommerce retail trade sales in the country hit a record high of USD 3.82 billion in December 2020. Similarly, in 2023, eCommerce in the United States accounted for 22.0% of total retail sales. The increasing demand for swimwear is significantly influenced by the expansion of e-commerce, which is one of the key North America swimwear market trends. Online shopping platforms provide a broader selection of styles, sizes, and brands, enhancing the accessibility of swimwear to a worldwide audience. The convenience of home delivery, coupled with features such as virtual try-ons and hassle-free returns, has bolstered consumer confidence in purchasing swimwear online. This trend is particularly evident during peak seasons, contributing to ongoing growth in the market.

Swimming statistics indicate that a significant size of the American population participates in swimming as a form of fitness and exercise. As more individuals take up swimming for fitness, leisure, and competitive purposes, there is an escalating requirement for high-quality, performance-oriented swimwear. This trend is further enhanced by a growing recognition of the health advantages associated with swimming, as well as the development of more swim-friendly environments and facilities. Consequently, both athletic and fashion swimwear are witnessing substantial growth.

Key Trends and Developments

The North America swimwear market growth can be attributed to emerging health and fitness trends; escalating interest in beach and resort travel; rising influence of fashion trends; and increasing awareness of sustainable fashion.

May 2024

Renowned sports and lifestyle brand Sports Illustrated officially unveiled its latest women's swimwear collection. This extensive line features 83 pieces, including swim tops, bottoms, one-pieces, and cover-ups, offered in a diverse array of colours and patterns. The price of the collection ranged from USD 30 to USD 60 and came in an array of sizes, from XS to L. It featured swimwear styles such as bikini tops, bottoms, one-piece suits, and cover-ups.

February 2024

Knix, a prominent global brand specialising in intimates and apparel unveiled its latest collections, Knix and Kt by Knix Swim. Featuring a diverse selection of vibrant colours, striking prints, and cutting-edge leakproof technology, this collection aims to transform the swimmer’s experience. Knix's innovative and patented leakproof swimwear was specifically crafted to reduce the anxiety linked to swimming during menstruation.

November 2022

Speedo, recognised as the premier swimwear brand globally, enhanced its commitment to sustainability with the introduction of its new eco-friendly swimwear collection. This collection was crafted from ECO EnduraBrite, a recycled material derived from plastic bottles and ocean waste.

June 2022

Frankie’s Bikinis unveiled an exciting limited-edition swimwear collection in collaboration with renowned supermodel Gigi Hadid, marking a significant milestone in the world of fashion and beachwear. This exclusive collection represented style and sophistication, designed to cater to the tastes of discerning beachgoers across North America. The collection also showcased a stunning array of swimwear pieces that embody both elegance and modernity. This is expected to facilitate the North America swimwear market expansion.

Emerging health and fitness trends

As consumers increasingly prioritise fitness and wellness in their daily lives, there has been a notable surge in the demand for active swimwear. Unlike traditional swimsuits, this category encompasses a wide range of athletic swimwear specifically designed for various water sports and activities. These include competitive swimming, surfing, water polo, and even recreational activities like beach volleyball and paddleboarding.

Increasing awareness about sustainable fashion

The increasing awareness about environmental issues among consumers is significantly influencing purchasing behaviours, particularly in the fashion sector. As more individuals become conscious of the impact their choices have on the planet, there is a notable surge in demand for sustainable swimwear. Sustainable swimwear is often crafted from recycled materials, such as plastic waste collected from oceans and landfills, or eco-friendly fabrics that minimise environmental harm during production. This is creating a favourable North America swimwear market outlook.

Rising influence of fashion trends

Swimwear is increasingly viewed as a fashion statement, transcending its traditional role as mere beach or pool attire. In recent years, the evolution of swimwear has been marked by cutting-edge designs that push the boundaries of creativity and style. Innovative silhouettes, unique cuts, and bold colour palettes are now commonplace, allowing individuals to express their personal style even in swimwear. Distinctive patterns, ranging from vibrant florals to geometric prints, further enhance the appeal of fashionable swimwear. This is one of the key North America swimwear market trends.

Escalating interest in beach and resort travel

The increasing popularity of beach holidays, resort getaways, and coastal tourism is significantly contributing to a heightened demand for swimwear. As people seek to escape their daily routines and immerse themselves in sun-soaked environments, the allure of sandy beaches and luxurious resorts has never been stronger.

North America Swimwear Market Trends

The market has experienced consistent growth, fuelled by a heightened consumer focus on health, wellness, and active living. Prominent trends include an escalating demand for sustainable and eco-friendly materials, such as recycled fabrics, as consumers become increasingly aware of environmental issues. Swimwear that emphasises athleisure and performance, combining comfort with functionality, is also gaining traction. This is creating a favourable North America swimwear market outlook. Furthermore, there is a notable shift towards inclusivity, with brands broadening their size offerings and creating designs that accommodate a variety of body shapes. Additionally, fashion-forward swimwear styles, shaped by celebrity and influencer trends, continue to stimulate demand, particularly within the premium and luxury markets. This is contributing to North America swimwear market development.

North America Swimwear Industry Segmentation

The report titled “North America Swimwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Women's Swimwear
• Men's Swimwear
• Goggles and Swim Caps

Breakup by Material

• Polyester/ Nylon
• Spandex

Breakup by Distribution Channel

• Offline
• Online

Breakup by Country

• United States of America
• Canada

North America Swimwear Market Share

Based on the distribution channel, the market is segmented into online and offline. The online segment is projected to grow at a CAGR of 8.2% during the forecast period of 2025-2034. The expansion of the online sector is driving the demand for swimwear, as consumers increasingly appreciate the convenience offered by online platforms. As per the North America swimwear market analysis, online retailers offer a wide variety of sizes, styles, and brands, making swimwear more accessible to people. Additionally, tactics like collaborations with influencers, digital marketing, and easy return policies are captivating more customers, further driving the popularity of swimwear in the online market. The increasing interest in swimwear through offline channels is driven by the in-store shopping experience, which allows customers to try on items, obtain personalised support, and browse seasonal collections.

CAGR 2025-2034 - Market by

• Distribution Channel
• Online
• 8.2%
• Offline

Leading Companies in the North America Swimwear Market

Market players are focusing on the use of sustainable raw materials to gain a competitive edge in the market and improve the North America swimwear market outlook. The incorporation of sustainable materials in the production of swimwear, including recycled nylon, polyester, and organic textiles, contributes to a reduction in environmental impact by decreasing waste and encouraging eco-friendly practices.

Nike, Inc.

Headquartered in Oregon, United States, Nike was established in 1964. The company stands as a prominent global entity in athletic footwear, apparel, and sports equipment, emphasising innovation and performance.

Arena S.p.A

Founded in 1973 and headquartered in Tolentino, Italy, Arena is a prominent swimwear brand. The company is recognised for its high-performance swimwear and accessories. The brand is celebrated worldwide for its technology-oriented designs tailored for competitive swimming and water sports.

Puma SE

Established in 1948 and headquartered in Herzogenaurach, Germany, Puma ranks among the largest sportswear companies globally. The brand provides a range of footwear, apparel, and accessories, with a strong emphasis on athletic and lifestyle products.

Swimwear Anywhere, Inc.

Founded in 1933 and headquartered in New York, Swimwear Anywhere focuses on the design, manufacturing, and distribution of swimwear. The company offers a diverse array of swimwear brands and caters to global markets with stylish options suitable for all age groups.

Other major players in the North America swimwear market are Pentland Group PLC, LVMH Moet Hennessy Louis Vuitton, Gap Inc., Perry Ellis International, Inc., Beach Bunny Holdings, LLC, TYR Sport. Inc., and GOTTEX Swimwear Brands Ltd., among others.