Europe Swimwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Europe swimwear market size reached around USD 4.67 Billion in 2024. The market is projected to grow at a CAGR of 5.00% between 2025 and 2034 to reach nearly USD 7.61 Billion by 2034. The market is being driven by the rising focus on sustainability, the emergence of health and fitness trends, and growing vacation and leisure activities.

Europe Swimwear Market Summary

Market Size 2024

• USD Billion 4.67

Market Size 2034

• USD Billion 7.61
• CAGR 2025-2034
• 5.00%

CAGR 2025-2034 - Market by Country

• France
• 5.2%

CAGR 2025-2034 - Market by Country

• UK
• 4.8%

CAGR 2025-2034 - Market by Type

• Women’s Swimwear
• 5.4%

CAGR 2025-2034 - Market by Distribution Channel

• Online
• 7.1%

Market Share by Country 2024

• Italy
• 9.8%

Europe Swimwear Market Growth

According to the State of the Climate in Europe Report, temperatures in Europe increased at more than double the global average from 1991 to 2021, averaging an increase of +0.5 °C per decade, the highest rate among all continents. Notably, all of Europe’s ten warmest years on record have occurred since 2000, with the five warmest years since 2014, contributing to a rise in swimming participation. Additionally, the EU is a significant exporter and re-exporter of swimwear. In 2022, the EU exported swimwear products valued at EUR 1.6 billion, an increase from EUR 1.14 billion during the historical period. The EU swimwear export market grew at an average annual rate of 7% during the historical period, with Germany (EUR 303 million) and Italy (EUR 244 million) being the largest exporters in 2022. This is facilitating the Europe swimwear market expansion.

Europe is a significant player in the global swimwear industry. During the historical period, the value of swimwear imports into Europe experienced an average annual growth rate of 6.11%. As awareness of the physical and psychological benefits of recreational sports and a healthy lifestyle continues to rise, the demand for various types of sports apparel is anticipated to grow in the forthcoming years, thereby driving the Europe swimwear market development.

Key Trends and Developments

The Europe swimwear market expansion is being driven by rising health and fitness trends; growing vacation and leisure activities, expansion of the fashion sector; and rising growth of the e-commerce sector.

September 2024

Wacoal Europe Limited, a prominent manufacturer of lingerie and swimwear based in Northamptonshire, acquired Bravissimo Group Limited, a well-known United Kingdom retailer that specialises in large-cup innerwear and swimwear. The acquisition, sanctioned by the board of directors at Wacoal, represented a strategic initiative aimed at enhancing its Europe swimwear market share by introducing more large-cup-size products.

April 2023

Global swimwear brand Speedo declared a two-year official partnership with the German Swimming Federation (DSV). This collaboration aimed to supply technical and training products to both senior and junior teams participating in various aquatic disciplines. The agreement provided German swimming athletes with the chance to participate in international competitions, such as the 2023 World Aquatics Championships in Fukuoka and the 2024 Olympic Games in Paris, while utilising Speedo swimwear and equipment, thereby presenting thrilling new opportunities for athletes to distinguish themselves on the starting blocks.

June 2022

Sweden’s H&M launched a new swimwear collection, H&M’s new summer swimwear line that features one-pieces and bikini tops and bottoms made in bright colours. The new collection has been made using materials like recycled polyamide, recycled polyester, and recycled elastane.

April 2021

Nike officially unveiled the Icon Collection, marking a significant milestone as the brand's first sustainable line of swimwear. This innovative collection was designed to cater to a diverse range of swimwear needs, featuring approximately 25 distinct pieces that included one-piece swimsuits, bikinis, two-piece separates, and men's trunks. Each item in the collection was crafted with an emphasis on sustainability, utilising eco-friendly materials and production methods that aligned with Nike's commitment to environmental responsibility.

Rising health and fitness trends

The increasing recognition of the numerous health benefits associated with swimming has led to a noticeable uptick in participation rates. As more people become aware of the impact of swimming to facilitate weight management, improve cardiovascular fitness, and serve as an effective means of stress relief, the demand for new swimsuit designs is expected to surge.

Growing vacation and leisure activities

The surge in travel and tourism, particularly to coastal destinations, is significantly contributing to a heightened demand for swimwear. This trend is fuelled by a variety of factors, including the growing desire for outdoor experiences, the appeal of sun-soaked getaways, and the increasing accessibility of travel options. This is expected to drive the Europe swimwear market revenue in the coming years.

Expansion of the fashion sector

Contemporary swimwear designs are not only focused on aesthetics but also prioritise performance, comfort, and versatility. Cutting-edge designs incorporate innovative features such as seamless construction, adjustable fits, and flattering silhouettes that cater to a diverse range of body types and personal styles. This is contributing to the growth of the Europe swimwear market.

Rising growth of the e-commerce sector

The rapid growth of online retailing has significantly transformed the shopping landscape, providing consumers with unprecedented access to a diverse array of swimwear brands. This shift has not only made it easier for individuals to explore and purchase swimwear from the comfort of their homes, but it has also opened a global marketplace where consumers can discover unique styles, sizes, and price points that may not be available in their local stores.

Europe Swimwear Market Trends

The market is witnessing consistent growth, fuelled by an increasing consumer appetite for both performance-driven and stylish products. Notable trends include a heightened interest in sustainable and eco-friendly swimwear, as consumers actively seek options crafted from recycled materials such as recycled nylon and polyester. This is driving the Europe swimwear market development. The popularity of athleisure and active swimwear is on the rise, with consumers emphasising comfort and versatility for both aquatic activities and casual outings.

There is an increasing focus on inclusive sizing and diverse designs, accommodating a broader spectrum of body types. The expansion of online retail continues to enhance convenience and provide access to a wide array of brands. This is also favourably shaping the Europe swimwear market dynamics. Seasonal trends also play a significant role in shaping the market, with fashion-forward designs mirroring contemporary colours, patterns, and celebrity endorsements. The burgeoning wellness and fitness movement further amplifies the demand for swimwear.

Europe Swimwear Industry Segmentation

The report titled “Europe Swimwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Women's Swimwear
• Men's Swimwear
• Goggles and Swim Caps

Breakup by Material

• Polyester/ Nylon
• Spandex

Breakup by Distribution Channel

• Offline
• Online

Breakup by Country

• Germany
• United Kingdom
• France
• Italy
• Others

Europe Swimwear Market Share

Based on type, the market is segmented into women’s swimwear, men’s swimwear, and goggles and swim caps. Women’s swimwear is projected to grow at a CAGR of 5.4% during the forecast period of 2025-2034. This can be attributed to the availability of women’s swimwear in diverse styles, functionalities, and price ranges and the growing focus on body inclusivity.

CAGR 2025-2034 - Market by

• Type
• Women's Swimwear
• 5.4%
• Men's Swimwear
• Goggles and Swim Caps

Leading Companies in the Europe Swimwear Market

Market players are focusing on the adoption of sustainable manufacturing practices to gain a competitive edge in the market and improve the Europe swimwear market outlook. The increasing adoption of sustainable materials in the production of swimwear across Europe, including recycled textiles and environmentally friendly dyes, signifies a heightened consumer interest in fashion that prioritises environmental responsibility, thereby encouraging eco-conscious practices within the market.

Pentland Group PLC

Established in 1932 and based in London, United Kingdom, Pentland Group is a prominent player in the sports, outdoor, and fashion sectors. The company boasts ownership of renowned brands such as Berghaus, Speedo, and Endura, and is actively engaged in retail and distribution activities.

LVMH Moët Hennessy Louis Vuitton

Founded in 1987 and located in Paris, France, LVMH stands as a global leader in the luxury goods market, representing over 70 esteemed brands across various categories, including fashion, cosmetics, wines, and spirits. Notable brands under its umbrella include Louis Vuitton, Dior, and Moët & Chandon.

Gap Inc.

Founded in 1969 and headquartered in San Francisco, California, Gap Inc. is a worldwide retailer recognised for its diverse fashion brands, which include Gap, Old Navy, Banana Republic, and Athleta. The company operates in more than 40 countries around the globe.

Perry Ellis International, Inc.

Founded in 1961 and based in Miami, Florida, Perry Ellis International is a leading designer and distributor of clothing. Its brand portfolio features names such as Perry Ellis, Jockey, and Original Penguin, with a focus on lifestyle and contemporary fashion apparel.

Other players included in the Europe swimwear market report are Nike, Inc., Arena S.p.A, Puma SE, Jockey International Inc., Triumph Intertrade AG, and La Perla Global Management Limited, among others.