Europe Meal Replacement Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Europe meal replacement market size reached around USD 4.28 Billion in 2024. The market is projected to grow at a CAGR of 6.80% between 2025 and 2034 to reach nearly USD 8.26 Billion by 2034. The market growth can be attributed to the increasing consumer demand for packaged convenience foods and the growing popularity of meal replacemen t shakes in countries like Germany. Rapid technological innovations in the foodtech industry and the shift towards the usage of recycled materials are expected to further facilitate the market expansion in the coming years.

Europe Meal Replacement Market Report Summary

Market Size 2024

• USD Billion 4.28

Market Size 2034

• USD Billion 8.26
• CAGR 2025-2034
• 6.80%

CAGR 2025-2034 - Market by Country

• United Kingdom
• 7.1%

CAGR 2025-2034 - Market by Country

• Germany
• 7.0%

CAGR 2025-2034 - Market by Product

• Shakes
• 7.4%

CAGR 2025-2034 - Market by Distribution Channel

• Online Channels
• 11.4%

2024 Market Share by Country

• France
• 12.3%

Europe Meal Replacement Market Growth

The growth of the United Kingdom’s food and beverage industry is playing a key role in driving the Europe meal replacement market expansion. In 2021, the UK exported GBP 24 billion worth of items and major companies introduced around 11,600 new products in the market. As per the Food and Drink Federation, the composition of sugar (25%), salt (33%), calories (24%), and fats (15%) has reduced significantly in food and beverage items. Moreover, FDF members have reduced their carbon emissions by 61.4%, by reducing the volume of food waste and adopting recycled packaging products, driving the market.

The World Health Organisation suggests that over 50% of the European population is obese, which can potentially create health hazards for over 1.2 million people. Obesity is found to increase the risk of several diseases, including diabetes, cancer, hypertension, and coronary heart disease. This is prompting consumers to switch to protein bars, shakes, and soups for fuelling their energy while ensuring weight loss. This is leading to Europe meal replacement market development.

Key Trends and Developments

Rising preference for natural ingredients; the availability of personalised nutrition solutions; technological advancements; and increasing demand for convenience foods are the major factors driving the growth of the Europe meal replacement market.

September 2024

Arla Foods launched a new range of milk-based drinks in Denmark to serve as meal replacement items for consumers with busy lifestyles. These are available in vanilla hazelnut and chocolate caramel flavours. They comprise 12g of fibre and 30g of protein.

June 2022

CTRL (Catered to Real Life) launched a new range of meal replacement bars in two different flavours: Magic Charms and Chocolate Chip Cookie Dough. Their unique nutrient profile boasts a balanced proportion of whey protein (15 grams), healthy carbohydrates (27 grams), fibre (9 grams), and 240 calories. Their 12-pack boxes are retailing at USD 35.99 across many European countries. This is expected to increase its Europe meal replacement market revenue.

November 2021

Redefine Meat, an Israeli producer of 3D printed substitute meat, announced its decision to begin operations in Best, the Netherlands. This is expected to reduce the environmental impact of real meat production by 95% and increase the usage of substitute meat in snacking items and protein shakes, thereby favouring the Europe meal replacement market dynamics.

April 2020

Vitaline developed a new generation of meal replacement powder in Italy, known as Bivo. It is composed of healthy ingredients which replenishes and nourishes the body and can be consumed easily at room temperature by dissolving it in water. It fulfils the nutritional needs delivered by a standard Mediterranean diet and is expected to become exceedingly popular among consumers in the coming years.

Rising preference for natural ingredients

European consumers are exhibiting a greater preference for meal replacements formulated without genetically modified organisms (GMO), and artificial preservatives and additives. With increasing health consciousness, the demand for naturally formulated protein shakes and energy bars is expected to drive the Europe meal replacement market value.

Availability of personalised nutrition solutions

Consumer’s shift towards vegan, gluten-free, and keto diets has prompted companies to launch customised meal replacement solutions that cater to each one’s dietary and nutrition requirements. This has enhanced the consumer appeal for meal replacement solutions, especially protein shake powders.

Technological advancements

Rapid innovations in food technologies are enabling Europe meal replacement market players to develop advanced food items offering a better taste, nutritional profile, and texture. This includes dietary supplements and energy bars available in various formats. They maintain the energy levels of consumers and are a cost-effective alternative to regular meals for many Dutch consumers.

Increasing demand for convenience foods

The demand for energy bars, easy-to-mix powders, and ready-to-drink shakes has increased substantially since they provide a quick and balanced meal replacement solution. Busy consumer lifestyles are expected to sustain the demand for convenience foods in the coming years and lead to the market growth.

Europe Meal Replacement Market Trends

Emergence of next-generation meal replacement solutions

Unique meal replacement powders like Bivo qualify as high-energy efficient foods and are designed to have zero impact on the glycaemic index of blood sugar levels. They are available in diverse packaging formats and can sustain energy levels for 5-6 hours to individuals. The introduction of such unique meal replacement powders is surging the Europe meal replacement market value.

Growth of Huel Limited in the United Kingdom

Huel Limited is one of the key players in the Europe meal replacement market. In 2023, it generated revenues worth GBP 110 million from the United Kingdom. Retail distribution channels account for nearly one-third of the company’s revenues in the United Kingdom, which is favourably shaping the market dynamics.

Europe Meal Replacement Industry Segmentation

The report titled “Europe Meal Replacement Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Product

• Soups
• Shakes
• Others

Breakup by Purpose

• Slimming
• Body Building

Breakup by Flavour

• Vanilla
• Berry
• Chocolate
• Cookies and Cream
• Others

Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Speciality Stores
• Online Channels
• Others

Breakup by Country

• United Kingdom
• Germany
• France
• Italy
• Others

Europe Meal Replacement Market Share

Based on country, the market is segmented into the United Kingdom, Germany, France, and Italy, among others. France is expected to account for around 12.3% of the Europe meal replacement market share. Over the forecast period, the market for meal replacement products in the United Kingdom and Germany is expected to grow at a CAGR of 7.1% and 7.0%, respectively, due to the increasing demand for convenient and personalised nutrition solutions.

Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, speciality stores, and online channels, among others. As per the Europe meal replacement market analysis, online channels and speciality stores are expected to grow at a CAGR of 11.4% and 7.1%, respectively, and are expected to widen consumers’ accessibility to a wide range of meal replacement products.

CAGR 2025-2034 - Market by

• Distribution Channel
• Online Channels
• 11.4%
• Specialty Stores
• 7.1%

Hypermarkets/Supermarkets

• Convenience Stores
• Others

Leading Companies in the Europe Meal Replacement Market

Major players in the Europe meal replacement market are making significant investments in producing eco-friendly packaging solutions while expanding their existing range of plant-based meal replacement options. Thus, they are focusing on driving business growth via developing innovative and sustainable meal replacement solutions.

Huel Limited

Huel Limited was founded in 2015 and is headquartered in Hertfordshire, England. It has sold a record of over 400,000,000 meals in over 150 countries globally. Its meals comprise of essential proteins, carbs, fats, vitamins and minerals, and are made from 100% ethically sourced ingredients.

Abbott Laboratories Limited

Abbott Laboratories Limited, founded in 1888, is headquartered in Illinois, United States. It specialises in the production of nutritional solutions and healthcare devices and is renowned for producing high-quality generic medicines.

USN UK Limited

USN UK Limited was founded in 2000 and is headquartered in Birmingham, England. It specialises in producing nutritional solutions for athletes, including health supplements.

Amway Corporation

Amway Corporation is an American multinational company which was established in 1959. It specialises in producing and distributing home care products, and health and wellness solutions in over 100 countries worldwide.

Other players included in the Europe meal replacement market report are THG Nutrition Limited., Glanbia plc, Herbalife Nutrition Ltd., Pepsico, Inc. (Cytosport, Inc.), yfood Labs GmbH, and Nutrisure ltd., among others.