Italy Sleepwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Italy sleepwear market size reached around USD 321.90 Million in 2024. The market is projected to grow at a CAGR of 4.90% between 2025 and 2034 to reach nearly USD 519.37 Million by 2034. The market growth can be attributed to the rising demand for luxury sleepwear and the introduction of gender-neutral styles across various e-commerce platforms.

Italy Sleepwear Market Report Summary

Market Size 2024

• USD
• 321.90

Market Size 2034

• USD
• 519.37
• CAGR 2025-2034
• 4.90%

CAGR 2025-2034 - Market by By Raw Material

• Silk
• 5.6%

CAGR 2025-2034 - Market by By Distribution Channel

• Online Channel
• 5.6%

Italy Sleepwear Market Growth

The growing popularity of knitwear is driving the market growth. In 2022, Italy imported EUR 2.89 billion of knitwear from countries like China (15.5%) and Bangladesh (14%). This made it Europe’s third-largest knitwear importer. Many domestic brands like OVS, UPIM, and Prada combine their knowledge, creativity, and technological research to produce high-quality knitwear domestically. Based on industry analysis, cashmere and woollen knitwear accounted for nearly 34% of Italy’s knitwear exports in 2022. The country has an excellent supply chain network and is renowned for its durability globally. Thus, knitted sleepwear items are gaining rapid market traction and contributing to the Italy sleepwear market revenue.

Major Italian sleepwear manufacturers are embracing body positivity to provide a comfortable sleeping experience for all consumers. By introducing a wide range of nightdresses and gowns in different sizes and silhouettes, companies are enhancing their brand image by prioritising inclusivity.

The growth of digital shopping platforms has emerged as one of the key trends aiding the market. As per the Italy sleepwear market analysis, around 85% of online shoppers make at least one purchase per month, with fashion and accessories being the most popular segment after electronics items. Moreover, online searches for eco-friendly fabrics made from recycled plastic derivatives and organic cotton have surged by nearly 35%. This has prompted apparel companies to introduce sustainable sleepwear solutions made from reusable/recyclable materials.

Key Trends and Developments

Growing demand for tech-infused sleepwear; increasing preference for gender-neutral styles; rising trend of playful colours and bold prints; and the development of versatile loungewear are the major factors driving the Italy sleepwear market growth.

June 2024

Mango announced its expansion plans for Italy by establishing 15 new retail stores, including both franchises and company-owned stores across the country. The company is expected to mainly focus on central and southern parts of Italy, apart from key cities like Genoa and Bologna. It also aims to open its first-ever city-centre boutique in Verona.

January 2024

Mogu Srl secured EUR 11 million in Series A funding round for developing superior mycelium solutions wide-ranging applications in the fashion, automotive, and interior design industry. The fresh infusion of capital is expected to further invest in R&D projects and establish a new product plant to drive material innovations. This is expected to favourably shape the Italy sleepwear market dynamics in the coming years.

April 2023

Prada announced its plans to invest nearly EUR 60 million to 2x the size of its existing knitwear factory located in Torgian, Umbria. The brand manufactures 10% of its clothing in-house and rising industrial investments are expected to strengthen its control over the Italy sleepwear market share. By investing in small-scale manufacturers and bolstering its grip on supply chain management, the company is expected to emerge as a significant frontrunner in the country.

February 2023

Gucci, in collaboration with its parent company Kering, launched a Circular Hub in Tuscany to support the development of sustainable fashion products (including sleepwear) that maximise the use of recycled fabrics and optimise design and production processes. This initiative aligns with Italy’s National Recovery and Resilience Plan which aims to reduce carbon emissions of the EU by 2030.

Rising trend of tech-infused sleepwear

Companies are introducing innovative sleepwear apparel derived from moisture-wicking fabrics and temperature-regulating sensors to ensure a cool sleeping cycle for consumers. Pyjamas infused with aromatherapy are becoming exceedingly popular for their soothing olfactory effects that promote rest and relaxation.

Growing preference for gender-neutral styles

Unisex sleepwear designs that are inclusive and accessible for everyone are creating a favourable Italy sleepwear market outlook. Evolving fashion trends have increased the demand for minimalist and sustainable clothing solutions that resonate with consumers’ personal preferences.

Increasing demand for sleepwear with playful colours and bold prints

Sleepwear collections featuring unique designs and bold colours add a sense of fun and personality to nightdresses, pyjamas, shirts, and robes. Vibrant floral designs and whimsical patterns have become exceedingly popular among children’s sleepwear, hence driving the market.

Growing availability of versatile loungewear

The increasing consumer emphasis on comfortable clothing that can be worn as both loungewear and sleepwear has prompted companies to launch stylish and practical sleepwear solutions. This includes oversized shirts, relaxed pants, and cosy robes. Thus, the concept of “all-day comfort” has revolutionised the Italy sleepwear market dynamics.

Italy Sleepwear Market Trends

The demand for children’s sleepwear is expected to witness steady growth in the country. Italy is the EU’s 3 rd largest country by the number of children (7.4 million) and accounts for a share of 11.2% in the region. Children account for nearly 12.7% of Italy’s population and rising disposable incomes have prompted consumers to spend lavishly on children’s apparel and fashion accessories. “Mini me” has emerged as one of the key Italy sleepwear market trends, whereby companies are designing clothing that matches garments designed for adults. Companies like Fendi Kids, Dior Baby, and Gucci Kids are introducing limited edition collections of children’s sleepwear in mini-me style, which is leading to the market growth. Over the forecast period, innovations in raw materials for children’s clothing are further expected to propel the market development.

Italy Sleepwear Industry Segmentation

The report titled “Italy Sleepwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Product Type

• Top Wear
• Bottom Wear
• Night Dresses and Gowns
• Sleepwear Set

Breakup by Raw Material

• Cotton
• Wool
• Silk
• Others

Breakup by End User

• Men
• Women
• Kids

Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Discount Stores
• Online Channel
• Others

Italy Sleepwear Market Share

Based on raw material, the market is segmented into cotton, wool, and silk, among others. Over the forecast period of 2025-2034, the demand for silk and wool is expected to grow at a CAGR of 5.6% and 5.2%, respectively. This can be attributed to the rising demand for luxurious sleepwear fabrics that ensure a comfortable night's sleep.

Based on distribution channel, the market is segmented into hypermarkets/supermarkets, discount stores, and online channel, among others. Over the forecast period of 2025-2034, online channels and discount stores are expected to grow at a CAGR of 5.6% and 5.2%, respectively. This can be attributed to the rising consumer appeal for high-quality and cost-effective sleepwear pieces.

CAGR 2025-2034 - Market by

By Distribution Channel

• Online Channel
• 5.6%
• Discount Stores
• 5.2%

Hypermarkets/Supermarkets

• Others

Leading Companies in the Italy Sleepwear Market

Major players in the Italy sleepwear market are focusing on innovation by introducing sustainable fabrics, unisex designs, and luxury collections to attract diverse consumer groups. They are also leveraging online platforms and personalised marketing strategies to enhance customer engagement. Collaborations with influencers, eco-friendly production practices, and expanding product portfolios are key strategies to maintain competitiveness and meet evolving consumer demands.

Calida Group

Calida Group was founded in 1941 and is headquartered in Switzerland. It is a leading producer of underwear for men and women and is recognised for brands like Aubade and COSABELLA.

Jockey International, Inc.

Jockey International, Inc. was founded in 1876 and is headquartered in Wisconsin, United States. It is a third-generation family-owned business that produces intimates, shapewear, and sleepwear, among other items. Its products are sold across 140 countries worldwide.

PVH Corp.

PVH Corp. was founded in 1881 and is headquartered in New York, United States. It is engaged in designing, manufacturing, and selling branded fashion apparel and accessories.

Calzedonia SpA (Oniverse)

Calzedonia SpA (Oniverse) was founded in 1986 and is headquartered in Verona, Italy. It specialises in producing and marketing hosiery, beachwear, nightwear, bridal wear, and other forms of apparel. Its products are sold in over 55 countries.

Other players included in the Italy sleepwear market report are Favette srl, Inticom S.p.A. (Yamamay), Collezioni, Srl (Cosabella International), Mazzoni Casa s.r.l., and Catonella S.p.A., among others.