Nachos Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The global nachos market size reached around USD 1.45 Billion in 2024. The market is projected to grow at a CAGR of 5.30% between 2025 and 2034 to reach nearly USD 2.43 Billion by 2034. The market growth can be attributed to the rising popularity of meat-flavoured Mexican snacks and the widespread influence of social media nachos recipes. The increasing focus on enhancing product quality and building brand awareness by companies is expected to favourably impact the long-term market growth.

Global Nachos Market Growth

The emergence of snacking culture worldwide has led to a substantial growth in the demand for nachos. As per the industry estimates, snacking is especially prominent in the United States, with over 90% of Americans consuming 1-3 snacks daily. The introduction of brands like Somos and the rising appeal of Mexican snacks are expected to propel the nachos market expansion in upcoming years.

As per market analysis, snacks account for 19.5%-22.4% of people’s daily average energy intake in the USA. For instance, an average adult consuming 2,500 calories daily eats snacks worth 500 calories. This is also expected to increase the demand for healthy snacks, including nachos, in the forecast period.

With the increasing introduction of low-sugar, vegan, and gluten-free snacks worldwide, the nachos market revenue is also expected to register a steady surge. Moreover, the growth of online food delivery channels worldwide is accelerating the rate of market development. Rising internet accessibility and smartphone penetration rates have made online channels the leading distribution channel for nachos. Over the forecast period, the introduction of innovative flavours of nachos is expected to attract young customers, thereby leading to the market growth.

Key Trends and Developments

Growing demand for innovative snacks; the rising appeal of meat flavours; the surging popularity of Mexican snacks; and the increasing use of AI are the major factors favouring the nachos market growth.

January 2024

Mission Foods México, a subsidiary of Gruma Corporation, announced its decision to create a new manufacturing facility in Hunucmá, Yucatán, worth USD 89 million over the next 6-8 years. This aims to increase its annual snack production capacity by 56,000 tons and enhance its production efficiency substantially, thereby leading to the nachos market expansion.

March 2023

Takis, a renowned brand of Barcel USA (under the snacking division of Grupo Bimbo), introduced a new range of salty, non-spicy nachos in collaboration with DJ producer Steve Aoki. The collaboration aims to combine Aoki’s global appeal with Takis’ bold branding strategies, thereby creating a strong marketing impact.

December 2022

PepsiCo launched the Sizzlin' Hot flavour of Doritos in India to meet the rising demand for extremely spicy snacks among Indian consumers. Such product launches are expected to drive consumer engagement and prompt competitor brands to diversify their existing offerings. This is favourably shaping the nachos market dynamics in upcoming years.

September 2021

KIND Snacks launched a new range of plant-based ingredients under the brand name Somos to enable international consumers to prepare fresh Mexican snacks at home. This initiative is aligned with the burgeoning consumer demand for simple, authentic, and nutritious snacking solutions and is expected to drive consumer interest in complementary Mexican food products.

Growing demand for innovative snacks

There has been a growing trend of innovative snacking items among consumers, with TikTok recording over 3.7 million #CookieNacho posts. These combine the fun of nachos with the comfort of cookies and cater to consumers seeking increasingly customisable and shareable treats.

Rising appeal of meat flavours

As per the nachos market analysis, chicken, beef, pork, fish, and sausage have emerged as some of the topmost nachos flavours among consumers since they are crunchy, savoury, and protein-rich. They also have flavourful toppings and resonate with consumers seeking a gourmet snacking solution.

Rising popularity of Mexican snacks

UNESCO recognises traditional Mexican cuisines as an intangible cultural heritage. Mexican cuisines use a wide variety of ingredients and have a distinct aroma and flavour, which has made them extremely popular internationally. This is expected to drive the demand for nachos over the forecast period.

Increasing use of AI

Nachos producers are using AI tools like CVS and FL Algorithm for analysing their product acceptability among consumers and sorting them into different categories based on their flavour and sales performance. These advanced analytics solutions enable producers to acknowledge the top-performing flavours, understand future market trends, and optimise inventory for maximising existing opportunities for revenue growth.

Global Nachos Market Trends

Rising demand for premium nachos

Consumers are seeking high-quality and unique ingredients and gradually shifting away from nachos’ traditional flavours. Thus, the use of organic, plant-based, and gluten-free ingredients is expected to gain market traction, and innovative toppings like avocadoes, truffle oil, and exotic spices are expected to become increasingly popular. Gourmet nachos offer a sustainable and healthier snacking solution to ultra-processed foods without compromising on flavour, thereby boosting the nachos market revenue in the coming years.

Increasing use of AI

With the Federal Drug Administration expected to strengthen food safety standards, AI tools are expected to be used for studying the effects of the usage of GMOs in food products and eliminating products with meat contamination. The growing consumer demand for transparency in retail shopping is expected to favourably shape the nachos market dynamics, as they exhibit a rising preference for naturally sourced ingredients for preparing snacks at home.

Global Nachos Industry Segmentation

The report titled “Global Nachos Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Fried
• Baked
• Others

Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• HoReCa
• Online Channels
• Others

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Nachos Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period of 2025-2034, the market for nachos in the Asia Pacific and Latin America is expected to grow at a CAGR of 5.9% and 5.7%, respectively. The growth of the nachos market in these regions can be attributed to the rising popularity of spicy snacks in the region as well as rising consumer disposable incomes.

Based on distribution channel, the market can be segmented into hypermarkets/supermarkets, convenience stores, HoReCa, and online channels, among others. Over the forecast period of 2025-2034, online channels are expected to register the highest CAGR of 9.6%, followed by hypermarkets/supermarkets (5.7%). This can be attributed to the rising consumer preference for shopping at convenient locations at discounted rates while using flexible modes of payment.

Leading Companies in the Global Nachos Market

Major players are capitalising on the increasing demand for Mexican cuisines worldwide to launch innovative flavours of nachos, thereby creating a favourable nachos market outlook. Moreover, nachos companies are leveraging social media platforms and digital marketing tools to drive product awareness among younger generations of consumers. By highlighting their eco-friendly approach to nachos production and distribution, companies can increase their market share and promote market growth in the coming years.

Campbell Soup Company

Campbell Soup Company was founded in 1869 and is headquartered in New Jersey, United States. It specialises in making packaged consumer goods and a wide range of food and beverage products, including snacks.

The Hain Celestial Group, Inc.

The Hain Celestial Group, Inc. was founded in 1993 and is headquartered in New Jersey, United States. It specialises in producing natural health and wellness solutions, including personal care products and snacks.

Greendot Health Foods Pvt. Ltd.

Greendot Health Foods Pvt. Ltd. was founded in 2009 and is headquartered in Uttarakhand, India. It makes nachos tortilla corn chips, pickles, sauces, taco wraps, and baked snacks.

Haldiram Products Private Limited

Haldiram Products Private Limited was founded in 1939 and is headquartered in Delhi, India. It is one of the world’s most renowned sweet brands that also produces salty snacks, exotic chocolates, dry fruits, and biscuits.

Other players included in the nachos market report are PepsiCo Inc., Gruma Corporation, General Mills, Inc., Utz Quality Foods, LLC, Xochitl Inc., Nature’s Path Foods, Inc., and Greendot Health Foods Pvt. Ltd., among others.