United States Video on Demand Market Size and Share Outlook 2025-2034

The United States video on demand market was valued at USD 47.89 Billion in 2024. The industry is expected to grow at a CAGR of 8.70% during the forecast period of 2025-2034 to attain a valuation of USD 110.29 Billion by 2034.

United States Video on Demand Market Outlook

The rising adoption of video-on-demand content for education, training, and entertainment purposes, is one of the crucial factors influencing the growth of the United States video on demand market. With the growing prominence of digital learning, several educational institutes and enterprises are utilising video on demand content for offering lectures and tutorials and allowing the students and the professionals to learn at their own pace.

Around 123 million homes in the United States possess at least one streaming video-on-demand (VOD) service as of December 2023, according to the data by Kantar’s latest Entertainment on Demand (EoD) report. Apple TV+, ESPN+, and Prime Video have witnessed high growth among the paid VOD competitors category.

United States Video on Demand Market Growth is Driven by the Presence of Content Production Companies in the Far West

• The Far West region is expected to lead with the highest CAGR of 10.1%, driven by a tech-savvy population and a strong presence of content production companies.
• As per the United States video on demand industry analysis, the Rocky Mountain region follows with a CAGR of 9.4%, supported by increasing broadband penetration and a growing demand for streaming services.
• The Southwest, with a CAGR of 9.0%, benefits from a large and diverse population base that is rapidly adopting digital content consumption.
• The Southeast, growing at a CAGR of 8.6%, shows significant growth due to the expanding availability of high-speed internet and mobile connectivity.
• New England and the Mideast regions boost the United States video on demand market value with CAGRs of 8.1% and 7.5%, respectively, reflecting steady demand in these mature markets.
• The Plains and Great Lakes regions, with CAGRs of 7.0% and 6.5%, respectively, experience slower growth due to smaller market sizes and less aggressive adoption of VoD services.

One of the Key United States Video on Demand Market Trends is the Burgeoning Popularity of Renting Content

• By Type, Subscription Video on Demand (SVOD) is expected to experience the highest growth, with a CAGR of 9.6%, driven by the increasing popularity of streaming platforms like Netflix, Hulu, and Disney+.
• Ad-Supported Video on Demand (AVOD) follows with a CAGR of 9.2%, reflecting the rise of free-to-access services that generate revenue through advertising.
• Transactional Video on Demand (TVOD) increases the United States video on demand market revenue with a CAGR of 8.4%. The segment continues to grow as consumers increasingly prefer renting or purchasing content on a pay-per-view basis.
• The 'Others' category, with a CAGR of 7.8%, includes various additional VoD services, contributing to overall market growth at a slower pace.

The Rising Trend of Binge Watching on Streaming Platforms Fuel United States Video on Demand Market Share

• By Content Type, Movies are expected to lead with the highest CAGR of 9.8%, driven by the continued demand for cinematic content across various platforms.
• TV Shows follow with a CAGR of 9.3%, reflecting the popularity of binge-watching series on streaming services.
• As per the United States video on demand market dynamics and trends, Sports content, with a CAGR of 8.9%, is gaining traction due to the increasing availability of live sports streaming options.
• News content, growing at a CAGR of 8.4%, remains essential but sees slower growth due to its widespread availability across multiple media formats.
• The 'Others' category, with a CAGR of 7.8%, includes various additional content types, contributing to the overall expansion of the VoD market.

Key Questions Answered in This Report:

• How has the United States video on demand market performed historically, and what are the growth expectations for the future?
• What are the primary factors influencing demand and growth in the United States video on demand market?
• What are the key segments within the United States video on demand market, and how are they expected to evolve over the forecast period?
• What are the major challenges and opportunities facing stakeholders in the United States video on demand market?
• Who are the key players in the United States video on demand market, and what strategies are they employing to maintain a competitive edge?
• What are the regulatory and policy factors influencing the United States video on demand market globally or regionally?
• How competitive is the United States video on demand market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
• What are the current trends shaping the United States video on demand market landscape, and how are they expected to evolve in the future?
• How are technological advancements impacting the United States video on demand market, and what role do innovation and R&D play in driving growth?
• What are the consumer preferences and buying behavior trends influencing the United States video on demand market?
• How sustainable are current growth rates in the United States video on demand market, and what factors could potentially disrupt these trends?
• What are the regional dynamics within the United States video on demand market, and how do they contribute to overall market growth?
• What are the economic factors influencing the United States video on demand market, such as GDP growth, inflation rates, and currency fluctuations?
• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States video on demand market?
• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States video on demand market?
• What are the regulatory and legal frameworks impacting the United States video on demand market globally or in key regions?
• How are changing consumer lifestyles and preferences influencing product or service demand within the United States video on demand market?
• What are the emerging market trends and niche opportunities within the United States video on demand market that stakeholders should be aware of?
• How resilient is the United States video on demand market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
• What are the potential barriers to market entry and growth for new players in the United States video on demand market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States video on demand market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States video on demand industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States video on demand market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States video on demand market landscape.