United States Quick Service Restaurants Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2025-2034)

The United States quick service restaurants market was valued at USD 428.19 Billion in 2024 . The industry is expected to grow at a CAGR of 10.50% during the forecast period of 2025-2034 to attain a valuation of USD 1.16 trillion by 2034 .

United States Quick Service Restaurants Market Outlook

The market for quick service restaurants in US is experiencing robust growth, driven by their significant presence, convenience, and affordability. As of 2024, there are approximately 195,507 quick service restaurant (QSR) franchise establishments in the United States, which includes cafeterias, beverage bars, fast-food chains, ice cream parlours, pizza-delivery joints, take-away sandwich shops, and bakeries. Moreover, the rising footfall in some of most popular fast-food chains in US, such as McDonald’s, Tim Thornton, Starbucks, Taco Bell, Subway, and Wendy’s is propelling the growth of the United States quick service restaurants market.

Moreover, the expansion of fast-food chains throughout the country has led to diversification of food and bar menus, resulting in higher number of customers. Also, the millennial consumers prefer to dine out or eat in QSRs as they offer high-speed delivery of food orders. However, many QSR’s have transitioned towards food delivery websites and mobile applications, which has increased their food delivery business and their overall annual revenue. This shift allows consumers to consume food at home without having to wait at tables.

Increasing Consumer Spending on Dining Out is One of the Favourable United States Quick Service Restaurants Market Trends

• From 2024 to 2032, the Far West region is expected to lead with the highest CAGR of 12.2%, driven by a dynamic food service industry, high consumer demand for diverse cuisine options, and the increasing popularity of food delivery services.
• The Rocky Mountain region follows with a CAGR of 11.3%, supported by growing urbanization, a strong economy, and a rising trend of eating out and ordering in.
• The Southwest, with a CAGR of 10.8%, benefits from a diverse population with a strong appetite for various food types, coupled with the expansion of fast-casual and quick-service restaurants.
• The Southeast, growing at a CAGR of 10.4%, shows steady quick service restaurants demand growth in United States due to favorable economic conditions, a growing population, and increasing consumer spending on dining out.
• New England and the Mideast regions exhibit substantial growth with CAGRs of 9.8% and 9.0%, respectively, reflecting strong demand for food services, though at a slightly slower pace compared to the leading regions.
• The Plains and Great Lakes regions, with CAGRs of 8.4% and 7.9%, respectively, experience slower growth due to smaller market sizes and less dynamic economic activity.

Rising Consumption of Chicken as a Protein Option and Burgers as a Staple Fast-Food Option is Driving United States Quick Service Restaurants Market Growth

• From 2024 to 2032, chicken is anticipated to experience the highest growth, with a CAGR of 12.0%, driven by its widespread popularity, versatility in various cuisines, and the increasing demand for healthier protein options.
• Asian cuisine, with a CAGR of 11.2%, continues to see strong demand as consumers increasingly seek out diverse and exotic flavors.
• Burgers and sandwiches, with a CAGR of 10.8%, contribute to United States quick service restaurants market revenue due to their status as staple fast-food options that appeal to a broad audience.
• Pizza/pasta, with a CAGR of 10.0%, remains popular, particularly for takeout and delivery, although its growth is slightly slower compared to other food types.
• Seafood, with a CAGR of 9.5%, continues to be valued for its health benefits, though it faces challenges related to sustainability and pricing.
• The 'others' category, with a CAGR of 8.4%, includes various additional food types that contribute to overall market growth at a slightly slower pace.

Home Delivery Segment Dominates the United States Quick Service Restaurants Market Share Due to Advancements in Delivery Logistics and Convenience of Online Food Ordering

• In the market from 2024 to 2032, home delivery is expected to lead with a CAGR of 11.6%, driven by the increasing convenience of online food ordering, advancements in delivery logistics, and changing consumer preferences towards eating at home.
• Drive-thru services, with a CAGR of 11.1%, continue to show strong growth as they offer a quick and convenient option for consumers on the go.
• As per United States quick service restaurants industry analysis, takeaway services, with a CAGR of 10.1%, will remain popular as they provide flexibility for consumers who prefer to eat at their own convenience.
• Eat-in services, with a CAGR of 9.5%, show steady growth as traditional dining experiences continue to be valued, though their growth is slightly slower compared to delivery and drive-thru options.

Key Questions Answered in the Report:

• How has the United States quick service restaurants market performed historically, and what are the growth expectations for the future?
• What are the primary factors influencing demand and growth in the United States quick service restaurants market?
• What are the key segments within the United States quick service restaurants market, and how are they expected to evolve over the forecast period?
• What are the major challenges and opportunities facing stakeholders in the United States quick service restaurants market?
• Who are the key players in the United States quick service restaurants market, and what strategies are they employing to maintain a competitive edge?
• What are the regulatory and policy factors influencing the United States quick service restaurants market globally or regionally?
• How competitive is the United States quick service restaurants market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
• What are the current trends shaping the United States quick service restaurants market landscape, and how are they expected to evolve in the future?
• How are technological advancements impacting the United States quick service restaurants market, and what role do innovation and R&D play in driving growth?
• What are the consumer preferences and buying behavior trends influencing the United States quick service restaurants market?
• How sustainable are current growth rates in the United States quick service restaurants market, and what factors could potentially disrupt these trends?
• What are the regional dynamics within the United States quick service restaurants market, and how do they contribute to overall market growth?
• What are the economic factors influencing the United States quick service restaurants market, such as GDP growth, inflation rates, and currency fluctuations?
• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States quick service restaurants market?
• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States quick service restaurants market?
• What are the regulatory and legal frameworks impacting the United States quick service restaurants market globally or in key regions?
• How are changing consumer lifestyles and preferences influencing product or service demand within the United States quick service restaurants market?
• What are the emerging market trends and niche opportunities within the United States quick service restaurants market that stakeholders should be aware of?
• How resilient is the United States quick service restaurants market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
• What are the potential barriers to market entry and growth for new players in the United States quick service restaurants market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States quick service restaurants market spanning from 2018 to 2034.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States quick service restaurants market.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States quick service restaurants market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States quick service restaurants market landscape.