United States Health and Beauty Retailing Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook 2025-2034

The United States health and beauty retailing market was valued at USD 105.81 Billion in 2024. The industry is expected to grow at a CAGR of 3.50% during the forecast period of 2025-2034 to attain a valuation of USD 149.26 Billion by 2034.

United States Health and Beauty Retailing Market Outlook

The growth of the United States health and beauty retailing market is influenced by several key factors. One of the most important is the development of e-commerce and rising online sales, as showcased by the giant success of e-commerce platforms like Amazon, Nykaa, and Ulta Beauty. Online sales are projected to increase at a 12% annually till 2027 as consumers now prefer shopping from online channels due to the availability of global brands and convenience of online purchasing.

Another major trend in the United States health and beauty retailing market is the amalgamation of health and wellness into beauty products, such as addition of hyaluronic acid or vitamin C in foundations, compact powders, and lipsticks. This merging of beauty and wellness has proved to be a significant market opportunity. The demand for premium beauty products in the market is also rising, as showcased by the rising popularity of luxury brands like Sisley Paris, Charlotte Tilbury, Dior, La Mer, Valentino, Lancome, and MAC, among others.

Additionally, growing influence of social media platforms like Instagram has tremendously motivated younger consumers and working class to invest in natural health and beauty products, further resulting in increased revenue for the market.

Skincare Products Dominate the United States Health and Beauty Retailing Market Share Due to Growing Desire for Glowing Skin, Followed by Haircare Products

• The market by product type from 2024 to 2032 shows skincare leading with a CAGR of 4.0%, reflecting a strong consumer preference for skincare products driven by increased awareness of skincare routines and the desire for healthy, glowing skin.
• Haircare products, with a CAGR of 3.7%, also have a significant health and beauty retailing market share in United States, supported by the growing demand for specialised hair care treatments and products catering to various hair types.
• Cosmetics are also experiencing steady growth with a CAGR of 3.6%, driven by the ongoing popularity of makeup and beauty products among diverse consumer groups.
• Personal care products, with a CAGR of 3.3%, and fragrances at 3.2%, reflect stable growth, attributed to the essential nature of these products in daily routines and the ongoing trend of personal grooming.
• The others category, growing at 2.8%, includes miscellaneous products that, while necessary, do not have as strong a growth trajectory as the core categories.

Introduction of Personalised Skincare and Haircare Products in the Country is a Significant United States Health and Beauty Retailing Market Trend

• The market by distribution channel for the period 2025-2034 is expected to see significant growth across various channels.
• Online retailing leads with a CAGR of 4.0%, reflecting the increasing consumer preference for the convenience of online shopping, particularly in the health and beauty segment.
• Specialty stores follow with a CAGR of 3.7%, driven by their ability to offer curated, high-quality products and personalized services that attract dedicated beauty enthusiasts.
• Supermarkets/hypermarkets, with a CAGR of 3.6%, continue to grow as they offer a wide range of products at competitive prices, appealing to a broad customer base.
• Drugstores/pharmacies, growing at 3.4%, contribute to United States health and beauty retailing market revenue due to their trusted role in providing both health and beauty products in a convenient, accessible manner.
• The others category, growing at 3.2%, includes alternative and niche retail formats that, while important, do not see the same growth rates as the major channels.

Prominent Retail Infrastructure Across Regions like Far West Has Boosted United States Health and Beauty Retailing Market Growth

• Across regions, the Far West region is expected to lead with a CAGR of 4.1%, driven by a high concentration of health-conscious consumers and a strong retail infrastructure.
• The Rocky Mountain region follows with a CAGR of 3.8%, reflecting increased consumer spending and a growing preference for health and beauty products.
• The Southwest (3.6%) and Southeast (3.5%) regions also demonstrate solid growth, supported by expanding urban populations and rising disposable incomes.
• New England (3.3%) and the Mideast (3.0%) regions exhibit moderate health and beauty retailing demand in United States, influenced by a stable but mature market for health and beauty products.
• The Plains (2.8%) and Great Lakes (2.6%) regions show slower growth, likely due to lower population density and less aggressive retail expansion compared to other regions.

Key Questions Answered in the Report:

• How has the United States health and beauty retailing market performed historically, and what are the growth expectations for the future?
• What are the primary factors influencing demand and growth in the United States health and beauty retailing market?
• What are the key segments within the United States health and beauty retailing market, and how are they expected to evolve over the forecast period?
• What are the major challenges and opportunities facing stakeholders in the United States health and beauty retailing market?
• Who are the key players in the United States health and beauty retailing market, and what strategies are they employing to maintain a competitive edge?
• What are the regulatory and policy factors influencing the United States health and beauty retailing market globally or regionally?
• How competitive is the United States health and beauty retailing market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
• What are the current trends shaping the United States health and beauty retailing market landscape, and how are they expected to evolve in the future?
• How are technological advancements impacting the United States health and beauty retailing market, and what role do innovation and R&D play in driving growth?
• What are the consumer preferences and buying behavior trends influencing the United States health and beauty retailing market?
• How sustainable are current growth rates in the United States health and beauty retailing market, and what factors could potentially disrupt these trends?
• What are the regional dynamics within the United States health and beauty retailing market, and how do they contribute to overall market growth?
• What are the economic factors influencing the United States health and beauty retailing market, such as GDP growth, inflation rates, and currency fluctuations?
• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States health and beauty retailing market?
• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States health and beauty retailing market?
• What are the regulatory and legal frameworks impacting the United States health and beauty retailing market globally or in key regions?
• How are changing consumer lifestyles and preferences influencing product or service demand within the United States health and beauty retailing market?
• What are the emerging market trends and niche opportunities within the United States health and beauty retailing market that stakeholders should be aware of?
• How resilient is the United States health and beauty retailing market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
• What are the potential barriers to market entry and growth for new players in the United States health and beauty retailing market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States health and beauty retailing market spanning from 2018 to 2034.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States health and beauty retailing market.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States health and beauty retailing market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States health and beauty retailing market landscape.