India Wipes Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The India wipes market reached around USD 672.00 Million in 2024. The market is projected to grow at a CAGR of 7.90% between 2025 and 2034 to reach nearly USD 1.43 billion by 2034

India Wipes Market Growth

With one of the highest birth rates in the world, India is experiencing a substantial rise in the population of infants and young children. India witnesses the birth of approximately 25 million children annually, representing nearly one-fifth of the global total of annual births. The rising utilisation of baby wipes in the country is closely associated with the increasing birth rate and heightened awareness regarding infant hygiene. This demographic transformation naturally results in a greater demand for baby care products, particularly baby wipes. Parents are increasingly recognising the significance of maintaining hygiene for their infants to avert skin infections, rashes, and various health complications. Consequently, baby wipes are regarded as a practical and efficient means of cleansing the sensitive skin of babies.

The adoption of wipes within the skincare sector has surged in popularity, attributed to their practicality, effectiveness, and adaptability. The beauty, cosmetics, and grooming market in India is projected to reach USD 20 billion by 2025. Concurrently, India is expected to account for 5% of the global cosmetics market, positioning it among the top five markets worldwide in terms of revenue by that year. Facial wipes are extensively utilised for makeup removal, specifically engineered to efficiently dissolve and eliminate makeup, dirt, and other impurities from the skin, thus offering a convenient solution for rapid and comprehensive cleansing. Skincare wipes are compact and portable, making them ideal for travel or use during a busy day. They offer a swift and uncomplicated method for cleansing, exfoliating, moisturising, and treating the skin, which is especially advantageous for individuals with demanding schedules.

Key Trends and Developments

Rapid urbanisation; rising hygiene consciousness; rising demand for baby wipes; and the growing trend of sustainability are favouring the India wipes market expansion.

May 2024

Medicare Hygiene Limited forayed into the cosmetics sector with the launch of Earthika Eco-Friendly Wet Wipes. The wet wipes are made using eco-friendly and ethically sourced materials and boast a refreshing and unique fragrance.

June 2023

Ginni Filaments launched ultra-pure water wipes for baby care. The product contains 99.9% water and gently cleanses babies’ skin to provide refreshing and soothing experiences.

September 2022

Ginni Filaments launched its advanced wet wipes manufacturing facility at GIDC Panoli in Gujarat. Through the new facility, the company aims to provide logistics efficiencies to its customers in the country and overseas.

February 2021

WaterWipes launched the world’s purest baby wipes, containing 99.9% water and a drop of grapefruit seed extract, in India. The wipes are aimed at providing ideal comfort for the sensitive and delicate skin of premature babies and newborns.

Rapid Urbanisation

By 2035, India’s urban population is expected to reach 675 million, as per U.N. estimates. Hence, shifting lifestyle preferences, rapid urbanisation, and the rising demand for personal care products are fuelling the demand for wipes.

Increasing Hygiene Consciousness

The growing hygiene consciousness, rising disposable incomes, convenience offered by wipes, and the rising availability and accessibility to wipes are aiding the market.

Rising Demand for Baby Wipes

There is a growing demand for baby wipes that can prevent skin irritation and rashes among infants and toddlers. With an average Indian woman expected to birth to 2.0 children in her lifetime, the demand for baby wipes is likely to increase in the forecast period.

Growing Trend of Sustainability

Key players are developing innovative production methods to manufacture wipes from recycled plastic to reduce plastic pollution. They are also adopting sustainable and recyclable packaging solutions to attract environmentally conscious customers.

India Wipes Market Trends

Growing concerns surrounding hygiene, especially after the COVID-19 pandemic, have surged the demand for wipes as convenient daily essentials. Disposable wipes are fresh, clean, convenient to use, and prevent cross-contamination.

The growing geriatric population and the rising prevalence of health issues such as arthritis and urinary incontinence are surging the demand for wipes. The development of extra-large body wipes that are anti-bacterial and get rid of sweat, odour, germs, and dirt, among others, is further fuelling the market growth.

India Wipes Industry Segmentation

India Wipes Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Disposable
• Non-Disposable

Market Breakup by Application:

• Personal Care
• Household
• Industrial

Market Breakup by Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channels
• Others

Market Breakup by Region:

• East India
• West India and Central India
• North India
• South India

India Wipes Market Share

Based on the type, the market is segmented into disposable and non-disposable. The disposable segment is projected to grow at a CAGR of 9.2% during the forecast period of 2025-2034. Disposable wipes provide a variety of advantages, such as convenience, enhanced hygiene, versatility, time efficiency, and increased cleaning effectiveness.

Leading Companies in the India Wipes Market

Major players are focusing on the production of eco-friendly and sustainable wipes to gain a competitive edge in the market.

• Piramal Pharma Limited
• Procter & Gamble Company
• 3M Company
• Pigeon Corporation
• ORCHIDS INTERNATIONAL
• Rush Products
• Mother Sparsh
• Me N Moms Pvt. Ltd.
• Novel Tissues
• Prakriti Essentials LLP
• Others

The comprehensive report looks into the macro and micro aspects of the market. The report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.