The UK: Home Category Data, The Consumer - Personal Care Electricals report offers a comprehensive insight into consumer attitudes in the UK Personal Care Electricals market. The report focuses on overall Personal Care Electricals products and its five sub-categories: Shavers, Hairdryers, Electric toothbrushes, Hair styling, and Beauty tools. Consumer data is based on our 2025 UK Personal Care Electricals survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- Amazon holds the highest conversion rate in the overall Personal Care Electricals market with 87.4%, followed by ASDA.
- Shavers is the most purchased sub-category in the Personal Care Electricals market.
- Replacement is the most important driver influencing purchases of Personal Care Electricals.
Scope
- 52.2% of UK consumers have purchased personal care electricals products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for personal care electricals, followed by Boots and Argos.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2025
- Purchase Motivations, 2025
- Retailer Conversion Rates, 2025
- Retailer Purchased From By Subcategory, 2025
- Retailer Usage by Demographic, 2025
- Drivers of Retailer Choice by Retailer, 2025
- Things retailers should improve on by retailer
- Drivers of brand choice
- Consumer Penetration, 2025
- Consumer Penetration by Subcategory, 2025
- Replacement Cycle
- Retailers Visited & Purchased from, 2025
- Retailer Profile - Amazon, 2025
- Retailer Profile - Boots, 2025
- Retailer Profile - Argos, 2025
- Retailer Profile - Tesco, 2025
- Retailer Profile - ASDA, 2025
- Drivers of Retailer Choice, 2025
- Retailer Improvement Opportunities, 2025
- Brands Considered & Purchased
- Drivers of brand choice: overall
- Shopper Research Process, 2025
- Interaction With Staff Instore, 2025
- Channel Usage when Researching, 2025
- Channel Usage when Purchasing, 2025
- Online Fulfilment Methods, 2025
- Shopper Views On Online Shopping for Personal Care Electricals, 2025
- Satisfaction With Online Shopping for Personal Care Electricals, 2025
- Views Prior to Purchase, 2025
- Factors Of Importance When Purchasing Personal Care Electricals, 2025
- Opinions On Personal Care Electricals, 2025
- Grooming activities undertaken over the past six months
- Secondhand Penetration, 2025
- Secondhand Penetration by subcategory, 2025
- Channels used for purchasing secondhand personal care electricals
- Why consumers bought secondhand personal care electricals
- Why consumers have not bought secondhand personal care electricals
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- BaByliss
- Boots
- Bosch
- Braun
- Colgate
- Corioliss
- Currys
- Dyson
- GHD
- John Lewis & Partners
- Lidl
- Oral B
- Panasonic
- Philips
- Remington
- Sainsbury’s
- Tesco
- TRESemmé
