The report explores the trends, motivations, and white spaces shaping the functional beverage market.
The functional beverage industry is experiencing sustained growth, largely driven by health and wellness trends as consumers become more proactive about their holistic
wellbeing. This shift has led to a greater willingness to pay a premium for beverages that provide functional benefits, including cognitive enhancement, immune support, gut
health, and increased energy. However, health and wellness is not the sole driver of market expansion. The industry is also shaped by macroeconomic forces, such as
sustainability mandates, evolving regulatory frameworks, digital transformation, and shifting consumer preferences for novel flavors and sensory experiences.Scope
- Health and wellness are the core driver of functional drinks growth,
- Sensory appeal and novelty enhance functional value,
- Personalization offers premiumization potential,
- High-growth potential exists in categories such as sports drinks, energy drinks, and carbonates, each exhibiting double-digit value CAGR between 2022 and 2024,
- Holistic wellness and novel ingredients drive innovation in Asia-Pacific
Reasons to Buy
- Understand the consumer trends influencing the functional beverages
- Market development & outlook
- Consumer drivers and market innovations
Table of Contents
- Mega-trends overview
- Market development & outlook
- Consumer drivers and market innovations
- Takeaways
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Celcius
- TRIP
- ZOOZ
- Mas+ by Lionel Messi
- Lidl
- Black Sheep
- AVVIKA
- Pepsico
- Coca-Cola
- Olipop
- Hydro Infusions
- M&S
