This report is based on polls designed to help us understand the current sentiment of the business community toward emerging and established technologies.
Key Highlights
- In Q2 2025, 77% of respondents believed artificial intelligence (AI) would disrupt their industry, as leading tech companies continue to roll out generative AI products. However, for the fifth consecutive quarter, less than half of respondents believed AI would live up to all its promises. As more people interact with AI products, such as large language models (LLMs), they increasingly encounter the technology's limitations.
- As a technology, cybersecurity is ubiquitous across all sectors. In Q2 2025, 68% of respondents believed cybersecurity was already disrupting their industry or would do so in the next 12 months. No industry is exempt from cyberattacks. A lower percentage of respondents claimed to fully understand cybersecurity this quarter (39%) than in the previous quarter (46%). As cyberattacks become more sophisticated, it will be more difficult to identify and tackle cybersecurity threats.
Scope
- Our sentiment polls ran between April and June 2025 on the analyst's Verdict network of B2B websites, which had 6.7 million user sessions in Q2 2025. In total, 1,438 respondents participated in the survey.
- The survey focused on seven technologies: artificial intelligence, augmented reality, cloud computing, cybersecurity, the Internet of Things, the metaverse, and robotics.
Reasons to Buy
- This survey gives a unique insight into the views of the business community on emerging and established technologies. The responses reveal which technologies executives view as most disruptive, which they believe to be over-hyped, and how their opinion of them has changed over time.
Table of Contents
- About our tech sentiment polls
- Executive summary
- Level of disruption
- Disruption timelines
- Hype vs. substance
- Technology understanding
- Sentiment polling methodology
- Thematic research methodology
- Contact the Publisher
