Social Commerce In Middle East & Africa

Key Highlights

• Social commerce is the process of selling products and services directly through social media platforms such as Facebook, Pinterest, Instagram, etc. The entire shopping experience right from product discovery, selection and checkout takes place directly on the social media.
• The Middle East and African social commerce market recorded revenues of $20.70 billion in 2024, representing a compound annual growth rate (CAGR) of 20.4% between 2019 and 2024.
• The apparel segment accounted for the market's largest proportion in 2024, with total revenues of $8.25 billion, equivalent to 39.9% of the market's overall value.
• Middle East and Africa accounted for a share of 1.7% of the global social commerce market in 2024.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the social commerce market in Middle East & Africa
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the social commerce market in Middle East & Africa
• Leading company profiles reveal details of key social commerce market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Middle East & Africa social commerce market with five year forecasts

Reasons to Buy

• What was the size of the Middle East & Africa social commerce market by value in 2024?
• What will be the size of the Middle East & Africa social commerce market in 2029?
• What factors are affecting the strength of competition in the Middle East & Africa social commerce market?
• How has the market performed over the last five years?
• What are the main segments that make up Middle East & Africa's social commerce market?