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Social Commerce In North America

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    Report

  • 43 Pages
  • May 2025
  • Region: North America
  • GlobalData
  • ID: 6145297
Social Commerce in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Social commerce is the process of selling products and services directly through social media platforms such as Facebook, Pinterest, Instagram, etc. The entire shopping experience right from product discovery, selection and checkout takes place directly on the social media.
  • The North American social commerce market recorded revenues of $140.69 billion in 2024, representing a compound annual growth rate (CAGR) of 24.8% between 2019 and 2024.
  • The apparel segment accounted for the market's largest proportion in 2024, with total revenues of $41.56 billion, equivalent to 29.5% of the market's overall value.
  • North America accounted for a share of 11.7% of the global social commerce market in 2024.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the social commerce market in North America
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the social commerce market in North America
  • Leading company profiles reveal details of key social commerce market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the North America social commerce market with five year forecasts

Reasons to Buy

  • What was the size of the North America social commerce market by value in 2024?
  • What will be the size of the North America social commerce market in 2029?
  • What factors are affecting the strength of competition in the North America social commerce market?
  • How has the market performed over the last five years?
  • What are the main segments that make up North America's social commerce market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Meta Platforms Inc
8.2. Pinterest Inc
8.3. Snap Inc
8.4. X Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related the analyst research
10.4. About the Analyst
List of Tables
Table 1: North America social commerce market value: $ million, 2019-24
Table 2: North America social commerce market category segmentation: % share, by value, 2019-24
Table 3: North America social commerce market category segmentation: $ million, 2019-24
Table 4: North America social commerce market geography segmentation: $ million, 2024
Table 5: North America social commerce market value forecast: $ million, 2024-29
Table 6: Meta Platforms Inc: Key Facts
Table 7: Meta Platforms Inc: annual financial ratios
Table 8: Meta Platforms Inc: key employees
Table 9: Meta Platforms Inc: key employees Continued
Table 10: Pinterest Inc: Key Facts
Table 11: Pinterest Inc: annual financial ratios
Table 12: Pinterest Inc: key employees
Table 13: Snap Inc: Key Facts
Table 14: Snap Inc: annual financial ratios
Table 15: Snap Inc: key employees
Table 16: X Corp: Key Facts
Table 17: X Corp: key employees
Table 18: North America Exchange Rate, 2019-24
List of Figures
Figure 1: North America social commerce market value: $ million, 2019-24
Figure 2: North America social commerce market category segmentation: $ million, 2019-24
Figure 3: North America social commerce market geography segmentation: % share, by value, 2024
Figure 4: North America social commerce market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the social commerce market in North America, 2024
Figure 6: Drivers of buyer power in the social commerce market in North America, 2024
Figure 7: Drivers of supplier power in the social commerce market in North America, 2024
Figure 8: Factors influencing the likelihood of new entrants in the social commerce market in North America, 2024
Figure 9: Factors influencing the threat of substitutes in the social commerce market in North America, 2024
Figure 10: Drivers of degree of rivalry in the social commerce market in North America, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Meta Platforms Inc
  • Pinterest Inc
  • Snap Inc
  • X Corp