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Social Commerce Market

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    Report

  • 44 Pages
  • May 2025
  • Region: Global
  • GlobalData
  • ID: 6145315
Global Social Commerce industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Social commerce is the process of selling products and services directly through social media platforms such as Facebook, Pinterest, Instagram, etc. The entire shopping experience right from product discovery, selection and checkout takes place directly on the social media.
  • The global social commerce market recorded revenues of $1.20 trillion in 2024, representing a compound annual growth rate (CAGR) of 25.2% between 2019 and 2024.
  • The apparel segment accounted for the market's largest proportion in 2024, with total revenues of $458.74 billion, equivalent to 38.2% of the market's overall value.
  • Asia-Pacific accounted for the largest share of 74.8% of the global social commerce market in 2024.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the social commerce market in the global
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global social commerce market
  • Leading company profiles reveal details of key social commerce market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Global social commerce market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Global social commerce market by value in 2024?
  • What will be the size of the Global social commerce market in 2029?
  • What factors are affecting the strength of competition in the Global social commerce market?
  • How has the market performed over the last five years?
  • How large is the global’s social commerce market in relation to its regional counterparts?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Meta Platforms Inc
8.2. Snap Inc
8.3. Pinterest Inc
8.4. Xiaohongshu
8.5. TikTok Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related the analyst research
10.4. About the Analyst
List of Tables
Table 1: Global social commerce market value: $ million, 2019-24
Table 2: Global social commerce market category segmentation: % share, by value, 2019-24
Table 3: Global social commerce market category segmentation: $ million, 2019-24
Table 4: Global social commerce market geography segmentation: $ million, 2024
Table 5: Global social commerce market value forecast: $ million, 2024-29
Table 6: Meta Platforms Inc: Key Facts
Table 7: Meta Platforms Inc: annual financial ratios
Table 8: Meta Platforms Inc: key employees
Table 9: Meta Platforms Inc: key employees Continued
Table 10: Snap Inc: Key Facts
Table 11: Snap Inc: annual financial ratios
Table 12: Snap Inc: key employees
Table 13: Pinterest Inc: Key Facts
Table 14: Pinterest Inc: annual financial ratios
Table 15: Pinterest Inc: key employees
Table 16: Xiaohongshu: Key Facts
Table 17: TikTok Inc: Key Facts
Table 18: Global Exchange Rate, 2019-24
List of Figures
Figure 1: Global social commerce market value: $ million, 2019-24
Figure 2: Global social commerce market category segmentation: $ million, 2019-24
Figure 3: Global social commerce market geography segmentation: % share, by value, 2024
Figure 4: Global social commerce market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the global social commerce market, 2024
Figure 6: Drivers of buyer power in the global social commerce market, 2024
Figure 7: Drivers of supplier power in the global social commerce market, 2024
Figure 8: Factors influencing the likelihood of new entrants in the global social commerce market, 2024
Figure 9: Factors influencing the threat of substitutes in the global social commerce market, 2024
Figure 10: Drivers of degree of rivalry in the global social commerce market, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Meta Platforms Inc
  • Snap Inc
  • Pinterest Inc
  • Xiaohongshu
  • TikTok Inc