U.S. Longevity & General Wellness Supplements Market Size, Share & Trends Analysis Report by Application (Longevity Supplements, General Wellness Supplements) with Growth Forecasts, Consumer Behavior and Competitive Analysis, 2026-2033

The U.S. longevity & general wellness supplements market size was valued at USD 6.35 billion in 2025 and is anticipated to reach USD 10.13 billion by 2033, expanding at a CAGR of 6.06% from 2026 to 2033. This sustained growth is driven by rising consumer awareness around preventive health, aging populations seeking to extend health spans, and increased interest in personalized wellness solutions.

Evolving Consumer Demographics

The evolving demographic landscape in the U.S. is a major catalyst for the growing demand for longevity and general wellness supplements. According to U.S. Census data, as the Baby Boomer generation ages, the population of individuals 65 and older is projected to nearly double by 2060. This shift creates sustained demand for products supporting healthy aging, mobility, cognitive function, and chronic disease prevention.

Health and wellness are becoming increasingly important for the future, especially among the younger consumers, such as Millennials and Gen Z, who are the first to incorporate vitamins and other dietary supplements into their lives. Immunity, stress management, skin health, and even longevity support products are the focus of these youngsters. Such escalating cross-generation requests not only broaden the consumer pool but also facilitate the introduction of new, better, and more personalized formulations and delivery modes. As this trend prevails along with the old population, it is altering the playing field of the market and supplying the manufacturers who provide specific, scientifically proven wellness solutions for all ages with a steady growth opportunity.

U.S. Longevity & General Wellness Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends in each of the sub-segments from 2021 to 2033. The report has segmented the U.S. longevity & general wellness supplements market report on the basis of application:

Application Outlook (Revenue, USD Million, 2021-2033)

Longevity Supplements
General Wellness Supplements

Why You Should Buy This Report

Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
Competitive Landscape: Explore the market presence of key players.
Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

Market intelligence to enable effective decision-making
Market estimates and forecasts from 2018 to 2030
Growth opportunities and trend analyses
Segment and regional revenue forecasts for market assessment
Competition strategy and market share analysis
Product innovation listings for you to stay ahead of the curve

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.2.1. Application Segment
1.3. Information analysis
1.4. Market formulation & data visualization
1.5. Data validation & publishing
1.6. Information Procurement
1.6.1. Primary Research
1.7. Information or Data Analysis
1.8. Market Formulation & Validation
1.9. Market Model
1.10. Objectives

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope

3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.2. Market restraint analysis
3.3. U.S. Longevity & General Wellness Supplements Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.2. PESTEL Analysis

Chapter 4. U.S. Longevity & General Wellness Supplements Market: Application Business Analysis

4.1. Application Segment Dashboard
4.2. U.S. Longevity & General Wellness Supplements Market Application Movement Analysis
4.3. U.S. Longevity & General Wellness Supplements Market Size & Trend Analysis, by Application, 2021 to 2033 (USD Million)
4.4. Longevity Supplements
4.4.1. U.S. Longevity Supplements based Market, 2021-2033 (USD Million)
4.4.1.1. Longevity Supplements Type
4.4.1.1.1. Longevity Supplements Type based Market, 2021-2033 (USD Million)
4.4.1.1.1.1. NMN
4.4.1.1.1.1.1. NMN based Market, 2021-2033 (USD Million)
4.4.1.1.1.2. NR
4.4.1.1.1.2.1. NR based Market, 2021-2033 (USD Million)
4.4.1.1.1.3. NAD+
4.4.1.1.1.3.1. NAD+ based Market, 2021-2033 (USD Million)
4.4.1.1.1.4. NADH
4.4.1.1.1.4.1. NADH based Market, 2021-2033 (USD Million)
4.4.1.1.1.5. Resveratrol
4.4.1.1.1.5.1. Resveratrol based Market, 2021-2033 (USD Million)
4.4.1.1.1.6. Fisetin
4.4.1.1.1.6.1. Fisetin based Market, 2021-2033 (USD Million)
4.4.1.1.1.7. Quercetin
4.4.1.1.1.7.1. Quercetin based Market, 2021-2033 (USD Million)
4.4.1.1.1.8. Cucurmin
4.4.1.1.1.8.1. Cucurmin based Market, 2021-2033 (USD Million)
4.4.1.1.1.9. Collagen
4.4.1.1.1.9.1. Collagen based Market, 2021-2033 (USD Million)
4.4.1.1.1.10. Pterostilbene
4.4.1.1.1.10.1. Pterostilbene based Market, 2021-2033 (USD Million)
4.4.1.1.1.11. Others
4.4.1.1.1.11.1. Others based Market, 2021-2033 (USD Million)
4.4.1.2. Longevity Supplements Sales Channel
4.4.1.2.1. Longevity Supplements Sales Channel based Market, 2021-2033 (USD Million)
4.4.1.2.1.1. Online
4.4.1.2.1.1.1. Online Sales Channel based Market, 2021-2033 (USD Million)
4.4.1.2.1.1.2. Direct to consumer
4.4.1.2.1.1.2.1. Direct to consumer-based Market, 2021-2033 (USD Million)
4.4.1.2.1.1.3. Other e-commerce channels
4.4.1.2.1.1.3.1. Other e-commerce channels-based Market, 2021-2033 (USD Million)
4.4.1.2.1.2. Offline
4.4.1.2.1.2.1. Offline Sales Channel based Market, 2021-2033 (USD Million)
4.4.1.2.1.2.2. Hypermarkets/Supermarkets
4.4.1.2.1.2.2.1. Hypermarkets/Supermarkets-based Market, 2021-2033 (USD Million)
4.4.1.2.1.2.3. Pharmacies & Drug Stores
4.4.1.2.1.2.3.1. Pharmacies & Drug Stores-based Market, 2021-2033 (USD Million)
4.4.1.2.1.2.4. Others
4.4.1.2.1.2.4.1. Others based Market, 2021-2033 (USD Million)
4.5. General Wellness Supplements
4.5.1. U.S. General Wellness Supplements Market, 2021-2033 (USD Million)
4.5.1.1. General Wellness Supplements Type
4.5.1.1.1. General Wellness Supplements Type based Market, 2021-2033 (USD Million)
4.5.1.1.1.1. Vitamins
4.5.1.1.1.1.1. Vitamins based Market, 2021-2033 (USD Million)
4.5.1.1.1.1.2. Multivitamins
4.5.1.1.1.1.2.1. Multivitamins based Market, 2021-2033 (USD Million)
4.5.1.1.1.1.3. Individual vitamins
4.5.1.1.1.1.3.1. Individual vitamins-based Market, 2021-2033 (USD Million)
4.5.1.1.1.2. Minerals
4.5.1.1.1.2.1. Minerals based Market, 2021-2033 (USD Million)
4.5.1.1.1.3. Amino acids
4.5.1.1.1.3.1. Amino acids-based Market, 2021-2033 (USD Million)
4.5.1.1.1.4. Probiotics
4.5.1.1.1.4.1. Probiotics based Market, 2021-2033 (USD Million)
4.5.1.1.1.5. Collagen
4.5.1.1.1.5.1. Collagen based Market, 2021-2033 (USD Million)
4.5.1.1.1.6. Fish oils
4.5.1.1.1.6.1. Fish oils based Market, 2021-2033 (USD Million)
4.5.1.1.1.7. Coenzyme Q10
4.5.1.1.1.7.1. Coenzyme Q10 based Market, 2021-2033 (USD Million)
4.5.1.1.1.8. Herbal extracts
4.5.1.1.1.8.1. Herbal extracts based Market, 2021-2033 (USD Million)
4.5.1.1.1.9. Others
4.5.1.1.1.9.1. Others based Market, 2021-2033 (USD Million)
4.5.1.2. General Wellness Supplements Sales Channel
4.5.1.2.1. General Wellness Supplements Sales Channel based Market, 2021-2033 (USD Million)
4.5.1.2.1.1. Online
4.5.1.2.1.1.1. Online Sales Channel based Market, 2021-2033 (USD Million)
4.5.1.2.1.1.2. Direct to consumer
4.5.1.2.1.1.2.1. Direct to consumer-based Market, 2021-2033 (USD Million)
4.5.1.2.1.1.3. Other e-commerce channels
4.5.1.2.1.1.3.1. Other e-commerce channels-based Market, 2021-2033 (USD Million)
4.5.1.2.1.2. Offline
4.5.1.2.1.2.1. Offline Sales Channel based Market, 2021-2033 (USD Million)
4.5.1.2.1.2.2. Hypermarkets/Supermarkets
4.5.1.2.1.2.2.1. Hypermarkets/Supermarkets-based Market, 2021-2033 (USD Million)
4.5.1.2.1.2.3. Pharmacies & Drug Stores
4.5.1.2.1.2.3.1. Pharmacies & Drug Stores-based Market, 2021-2033 (USD Million)
4.5.1.2.1.2.4. Others
4.5.1.2.1.2.4.1. Others based Market, 2021-2033 (USD Million)

Chapter 5. Competitive Landscape

5.1. Company Categorization
5.2. Strategy Mapping
5.3. Company Market Position Analysis, 2025
5.4. Company Profiles/Listing
5.4.1. NOW Foods
5.4.1.1. Overview
5.4.1.2. Financial Performance
5.4.1.3. Product Benchmarking
5.4.1.4. Strategic Initiatives
5.4.2. Life Extension
5.4.2.1. Overview
5.4.2.2. Financial Performance
5.4.2.3. Product Benchmarking
5.4.2.4. Strategic Initiatives
5.4.3. Nature’s Bounty
5.4.3.1. Overview
5.4.3.2. Financial Performance
5.4.3.3. Product Benchmarking
5.4.3.4. Strategic Initiatives
5.4.4. Jarrow Formulas
5.4.4.1. Overview
5.4.4.2. Financial Performance
5.4.4.3. Product Benchmarking
5.4.4.4. Strategic Initiatives
5.4.5. Nature’s Way
5.4.5.1. Overview
5.4.5.2. Financial Performance
5.4.5.3. Product Benchmarking
5.4.5.4. Strategic Initiatives
5.4.6. Thorne
5.4.6.1. Overview
5.4.6.2. Financial Performance
5.4.6.3. Product Benchmarking
5.4.6.4. Strategic Initiatives
5.4.7. Himalaya
5.4.7.1. Overview
5.4.7.2. Financial Performance
5.4.7.3. Product Benchmarking
5.4.7.4. Strategic Initiatives
5.4.8. Pure Encapsulations
5.4.8.1. Overview
5.4.8.2. Financial Performance
5.4.8.3. Product Benchmarking
5.4.8.4. Strategic Initiatives
5.4.9. Hims & Hers Health, Inc
5.4.9.1. Overview
5.4.9.2. Financial Performance
5.4.9.3. Product Benchmarking
5.4.9.4. Strategic Initiatives
5.4.10. Ro
5.4.10.1. Overview
5.4.10.2. Financial Performance
5.4.10.3. Product Benchmarking
5.4.10.4. Strategic Initiatives
5.4.11. Elysium Health
5.4.11.1. Overview
5.4.11.2. Financial Performance
5.4.11.3. Product Benchmarking
5.4.11.4. Strategic Initiatives
5.4.12. Niagen Bioscience (ChromaDex)
5.4.12.1. Overview
5.4.12.2. Financial Performance
5.4.12.3. Product Benchmarking
5.4.12.4. Strategic Initiatives
5.4.13. ProHealth
5.4.13.1. Overview
5.4.13.2. Financial Performance
5.4.13.3. Product Benchmarking
5.4.13.4. Strategic Initiatives
5.4.14. RevGenetics
5.4.14.1. Overview
5.4.14.2. Financial Performance
5.4.14.3. Product Benchmarking
5.4.14.4. Strategic Initiatives
5.4.15. Codeage LLC
5.4.15.1. Overview
5.4.15.2. Financial Performance
5.4.15.3. Product Benchmarking
5.4.15.4. Strategic Initiatives

List of Tables

Table 1. U.S. longevity & general wellness supplements market estimates & forecasts
Table 2. U.S. longevity & general wellness supplements market estimates & forecasts, by application, 2021-2033 (USD Million)

List of Figures

Figure 1 U.S. longevity & general wellness supplements market segmentation
Figure 2 Data analysis models
Figure 3 Market formulation and validation
Figure 4 Data validating & publishing
Figure 5 Market research process
Figure 6 Information procurement
Figure 7 Primary research
Figure 8 Value-chain-based sizing & forecasting
Figure 9 QFD modelling for market share assessment
Figure 10 Market formulation & validation
Figure 11 Market snapshot
Figure 12 Segment snapshot
Figure 13 Competitive landscape snapshot
Figure 14 Market trends & outlook
Figure 15 Percentage of adults aged 20 and over who used any dietary supplement: U.S.
Figure 16 PESTEL analysis
Figure 17 Porter’s five forces analysis
Figure 18 U.S. longevity & general wellness supplements market: Application outlook key takeaways
Figure 19 U.S. longevity & general wellness supplements market: Application movement analysis
Figure 20 Longevity supplements market, 2021-2033 (USD Million)
Figure 21 NMN market, 2021-2033 (USD Million)
Figure 22 NR market, 2021-2033 (USD Million)
Figure 23 NAD+ market, 2021-2033 (USD Million)
Figure 24 NADH market, 2021-2033 (USD Million)
Figure 25 Resveratrol market, 2021-2033 (USD Million)
Figure 26 Fisetin market, 2021-2033 (USD Million)
Figure 27 Quercetin market, 2021-2033 (USD Million)
Figure 28 Curcumin market, 2021-2033 (USD Million)
Figure 29 Collagen market, 2021-2033 (USD Million)
Figure 30 Pterostilbene market, 2021-2033 (USD Million)
Figure 31 Others market, 2021-2033 (USD Million)
Figure 32 Online market, 2021-2033 (USD Million)
Figure 33 Direct to consumer market, 2021-2033 (USD Million)
Figure 34 Other e-commerce channels market, 2021-2033 (USD Million)
Figure 35 Offline market, 2021-2033 (USD Million)
Figure 36 Hypermarkets/supermarkets market, 2021-2033 (USD Million)
Figure 37 Pharmacies & drug stores market, 2021-2033 (USD Million)
Figure 38 Others market, 2021-2033 (USD Million)
Figure 39 General wellness supplements market, 2021-2033 (USD Million)
Figure 40 Vitamins market, 2021-2033 (USD Million)
Figure 41 Multivitamin market, 2021-2033 (USD Million)
Figure 42 Individual vitamin market, 2021-2033 (USD Million)
Figure 43 Minerals market, 2021-2033 (USD Million)
Figure 44 Amino acids market, 2021-2033 (USD Million)
Figure 45 Probiotics market, 2021-2033 (USD Million)
Figure 46 Collagen market, 2021-2033 (USD Million)
Figure 47 Fish oils market, 2021-2033 (USD Million)
Figure 48 Coenzyme Q10 market, 2021-2033 (USD Million)
Figure 49 Herbal extracts market, 2021-2033 (USD Million)
Figure 50 Others market, 2021-2033 (USD Million)
Figure 51 Online market, 2021-2033 (USD Million)
Figure 52 Direct to consumer market, 2021-2033 (USD Million)
Figure 53 Other e-commerce channels market, 2021-2033 (USD Million)
Figure 54 Offline market, 2021-2033 (USD Million)
Figure 55 Hypermarkets/supermarkets market, 2021-2033 (USD Million)
Figure 56 Pharmacies & drug stores market, 2021-2033 (USD Million)
Figure 57 Others market, 2021-2033 (USD Million)
Figure 58 Market participant categorization
Figure 59 Market position analysis, 2025
Figure 60 Strategic framework

Companies Mentioned

The companies profiled in this U.S. Longevity & General Wellness Supplements market report include:

NOW Foods
Life Extension
Nature’s Bounty
Jarrow Formulas
Nature’s Way
Thorne
Himalaya Wellness (US)
Pure Encapsulations
Hims & Hers Health, Inc.
Ro
Elysium Health
Niagen Bioscience
ProHealth
RevGenetics
Codeage LLC

Table Information

Report Attribute	Details
No. of Pages	120
Published	December 2025
Forecast Period	2025 - 2033
Estimated Market Value ( USD ) in 2025	$ 6.35 Billion
Forecasted Market Value ( USD ) by 2033	$ 10.13 Billion
Compound Annual Growth Rate	6.0%
Regions Covered	United States
No. of Companies Mentioned	16

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Evolving Consumer Demographics

U.S. Longevity & General Wellness Supplements Market Report Segmentation

Application Outlook (Revenue, USD Million, 2021-2033)

Why You Should Buy This Report

This report addresses:

Table of Contents

Companies Mentioned

Table Information

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