The Asia Pacific Social Business Intelligence Market is expected to witness market growth of 12.5% CAGR during the forecast period (2025-2032).
The China market dominated the Asia Pacific Social Business Intelligence Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $4.13 billion by 2032. The Japan market is registering a CAGR of 11.7% during 2025-2032. Additionally, the India market is expected to showcase a CAGR of 13.2% during 2025-2032.
Fuelled by the growing usage internet, smartphone and rise in social media engagements, the Asia Pacific (APAC) region is swiftly transforming to be the major center for Social Business Intelligence (SBI). The multilingual analytics and influencer driven marketing are gradually becoming vital in the region. Localized platforms such as LINE, WeChat, KakaoTalk demand for region-specific listening capabilities. The growing importance of SBI in determining business approaches across sectors is quite evident from its integration with e-commerce and live commerce platforms.
The Asia Pacific market is characterised by the presence of global market participants such as Talkwalker, Sprinflr and Meltwater along with the regional players like Tencent Cloud and Simplify360. These players focus on the compliance of the regional regulations such as India’s DPDP Act and China’s PIPL and localized solutions. The solutions including AI-driven hyper-personalization, multilingual dashboards and real-time crisis monitoring are designed to cultural nuances. With governments and enterprises investing in social listening for public policy and crisis response, and sectors such as retail and fintech leveraging SBI for agile decision-making, the region’s expanding digital economy continues to propel rapid market growth.
The China market dominated the Asia Pacific Social Business Intelligence Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $4.13 billion by 2032. The Japan market is registering a CAGR of 11.7% during 2025-2032. Additionally, the India market is expected to showcase a CAGR of 13.2% during 2025-2032.
Fuelled by the growing usage internet, smartphone and rise in social media engagements, the Asia Pacific (APAC) region is swiftly transforming to be the major center for Social Business Intelligence (SBI). The multilingual analytics and influencer driven marketing are gradually becoming vital in the region. Localized platforms such as LINE, WeChat, KakaoTalk demand for region-specific listening capabilities. The growing importance of SBI in determining business approaches across sectors is quite evident from its integration with e-commerce and live commerce platforms.
The Asia Pacific market is characterised by the presence of global market participants such as Talkwalker, Sprinflr and Meltwater along with the regional players like Tencent Cloud and Simplify360. These players focus on the compliance of the regional regulations such as India’s DPDP Act and China’s PIPL and localized solutions. The solutions including AI-driven hyper-personalization, multilingual dashboards and real-time crisis monitoring are designed to cultural nuances. With governments and enterprises investing in social listening for public policy and crisis response, and sectors such as retail and fintech leveraging SBI for agile decision-making, the region’s expanding digital economy continues to propel rapid market growth.
Country outlook
The China SBI Market has experienced a fast growth in the past decade owing to the rapid urban growth, and open to digitalization mindset of the businesses. With more than a billion internet users, Chinese businesses utilize large volumes of social data from platforms like WeChat, Weibo, Douyin etc. Such applications are not only the Chatting apps but have large businesses delivering meaningful insights about people’s behaviour and preferences. SBI has also gained popularity because of its capabilities to provide insight about the customer feelings and real-time competition tracking. Furthermore, the integration with the AI and NLP technologies has made it fast and efficient in delivering smart insights to the businesses.List of Key Companies Profiled
- Adobe, Inc.
- HubSpot, Inc.
- Google LLC
- Microsoft Corporation
- IBM Corporation
- Oracle Corporation
- SAP SE
- Salesforce, Inc.
- Sprinklr, Inc.
- SAS Institute Inc.
Market Report Segmentation
By Component
- Solution
- Services
By Business Function
- Finance
- Sales & Marketing
- Customer Service/Support
- Product Development/Innovation (R&D)
- Human Resources (HR)
- Other Business Function
By End Use
- BFSI
- Retail & E-commerce
- IT and Telecommunications
- Media & Entertainment
- Healthcare
- Government & Public Sector
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Value Chain Analysis of Social Business Intelligence Market
Chapter 7. Asia Pacific Social Business Intelligence Market by Component
Chapter 8. Asia Pacific Social Business Intelligence Market by Business Function
Chapter 9. Asia Pacific Social Business Intelligence Market by End Use
Chapter 10. Asia Pacific Social Business Intelligence Market by Country
Chapter 11. Company Profiles
Companies Mentioned
- Adobe, Inc.
- HubSpot, Inc.
- Google LLC
- Microsoft Corporation
- IBM Corporation
- Oracle Corporation
- SAP SE
- Salesforce, Inc.
- Sprinklr, Inc.
- SAS Institute Inc.
