North America Social Business Intelligence Market Size, Share & Industry Analysis Report By Component, By Business Function, By End Use, By Country and Growth Forecast, 2025 - 2032

The North America Social Business Intelligence Market is expected to witness market growth of 11.3% CAGR during the forecast period (2025-2032).

The US market dominated the North America Social Business Intelligence Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $17.85 billion by 2032. The Canada market is experiencing a CAGR of 13.2% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 12.8% during 2025-2032.



North America leads the global social business intelligence market, fueled by advanced digital infrastructure, high social media usage, and the presence of major analytics vendors like Salesforce, Oracle, Microsoft, and IBM. Companies across industries leverage SBI for real-time insights, brand sentiment analysis, and personalized engagement strategies. Key trends include AI-driven predictive analytics, multichannel tracking across platforms like TikTok and Reddit, and the rising importance of influencer analytics and crisis detection. The market is highly competitive, with vendors focusing on cloud-native, mobile-first, and self-service tools to enhance usability and scalability. High social media adoption, data-driven marketing, and strict data privacy regulations like CCPA continue to accelerate SBI adoption in the region.

North America dominated the Social Business Intelligence (SBI) market, globally in 2024. The North America market growth is driven by the advancements in the digital infrastructure, high penetration of social media and the presence of a number of key analytics vendors such as Oracle, Salesforce, Microsoft and IBM. The use of SBI by the companies from diverse industries has enabled the power of real-time insights, analysis of brand sentiment and strategies for personalized engagement. Key trends in the market includes the growing use of AI-based predictive analytics and multichannel tracking across the social media platforms such as TikTok and Reddit, and the growing influence of influencer analytics and crisis detection. The companies in this domain are focusing more on mobile-first, cloud-native, and self-service tools in order to boost scalability and usability thereby making the market highly competitive.

Country outlook

Driven by the high social media penetration, advanced technology ecosystem, and growing focus on data monetization, the United States market has a strong hold on the global Social Business Intelligence (SBI) market. The businesses in the country gain access to a high volume of real time data to accomplish trend analysis, sentiment analysis and brand monitoring with more than 75% of the Americans active on social media platforms like Twitter, Facebook, TikTok and Linkedin. In addition, the government initiatives such as the CHIPS and NAIRR are fueling the AI and big data innovation along with the integration of SBI with BI and CRM tools like Salesforce and Tableau. Leading market participants such as Brandwatch, Sprinklr and Microsoft are dominant in the US market along with the startups bringing the innovation in AI-powered analytics.

List of Key Companies Profiled

• Adobe, Inc.
• HubSpot, Inc.
• Google LLC
• Microsoft Corporation
• IBM Corporation
• Oracle Corporation
• SAP SE
• Salesforce, Inc.
• Sprinklr, Inc.
• SAS Institute Inc.

Market Report Segmentation

By Component

• Solution
• Services

By Business Function

• Finance
• Sales & Marketing
• Customer Service/Support
• Product Development/Innovation (R&D)
• Human Resources (HR)
• Other Business Function

By End Use

• BFSI
• Retail & E-commerce
• IT and Telecommunications
• Media & Entertainment
• Healthcare
• Government & Public Sector

By Country

• US
• Canada
• Mexico
• Rest of North America