Automation Testing Market Report and Forecast 2025-2034

The global automation testing market size reached a value of approximately USD 28.75 Billion in 2024. The market is further expected to grow at a CAGR of 16.40% between 2025 and 2034, reaching a value of USD 131.27 Billion by 2034.

Key Trends in the Market

Automation testing refers to the usage of automation for the testing of software and tech products, and is conducted to ensure that software and products meet the necessary requirements. The use of automation testing aids in ensuring that software and equipment function exactly as they were designed and for detecting any defects and bugs in the products.

• The key automation testing market trends include API testing, as third party libraries and APIs are often used for developing software solutions and web applications. As thousands of applications use the same APIs, their thorough inspection becomes essential for ensuring smooth operation and automating the testing process enables the QA team in quickly identifying and troubleshooting bugs.
• The propelling utilisation of automation testing by various companies for achieving their business goals and boosting product delivery processes while ensuring quality is aiding the automation testing market growth. It maximises resource utilisation and increases the productivity of teams while ensuring exceptional user experience.
• Rapid advancements in modern technologies including machine learning, artificial intelligence, and Internet of Things, among others, is fuelling the demand for automation testing. Increasing incorporation of such technologies is positively influencing the growth of the market for automation testing around the globe.

Market Segmentation

The report titled “Automation Testing Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Testing Solutions
• Services

Market Breakup by Endpoint Interface

• Mobile
• Web
• Desktop
• Embedded Software

Market Breakup by Industry Vertical

• BFSI
• Automotive
• Defence and Aerospace
• Healthcare and Life Sciences
• Retail
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Automation Testing Market Share by Industry Vertical

The BFSI industry vertical is anticipated to witness significant growth in the market for automation testing owing to the rapid growth of the industry, increasing need to protect security of customer details, and offer competitive services to customers. As more BFSI companies adopt technology to keep ahead of competition, automation testing offers a secure and effective means of testing new technology offerings which is projected to boost the automation testing market demand globally.

Global Automation Testing Market Share by Region

North America is projected to account for a significant portion of the market for automation testing in the upcoming years. This expansion can be attributed to the widespread use of technology, increasing competition amongst technology providers, rising adoption of advanced technologies such as Internet of Things, and increasing utilisation of automation testing by various industries.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global automation testing market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

IBM Corporation

IBM Corporation is an IT services and IT consulting company that was founded in 1911 and is headquartered in New York, United States. Their specialities include technology support, consulting, analytics, and resiliency services, among others.

Microsoft Corporation

Microsoft Corporation is a software development company that was established in 1975 and is headquartered in Washington, United States. The company specialises in operating systems, virtual reality, and cloud computing, among others.

Accenture Plc

Accenture Plc, founded in 1989 and headquartered in Dublin, Ireland, is an IT services and IT consulting company. Their specialities include business process outsourcing, management consulting, and application and infrastructure outsourcing, among others.

Other market players include Open Text Corporation, Capgemini SE, Parasoft, Tricentis, Cygnet Infotech, Mobisoft Infotech LLC, Apexon, QASource, Inc., and Ranorex GmbH, among others.