The global endpoint security market size attained a value of USD 16.73 Billion in 2024. The market is further expected to grow at a CAGR of 7.90% between 2025 and 2034, reaching a value of USD 35.79 Billion by 2034. The endpoint security market is growing rapidly with increasing concerns about mobile device security. This has prompted companies to invest in more advanced technologies to support and protect their endpoints. The growing awareness is also concerned with securing mobile and remote work or BYOD environments, leading more organizations to adopt such end-point security solutions. As different connected devices grow popular in the market, the need for these solutions, particularly in BYOD environments, is expected to grow hugely. The market is aggressively growing along with the rising demand for cybersecurity solutions.
In addition to protecting sensitive data, businesses moving to cloud-based solutions must think about how to secure their endpoints, which include laptops, smartphones, and tablets. As cyberattacks appear to be becoming more complex, businesses are thereby investing in advanced endpoint security to protect their networks from attacks. By identifying and addressing possible vulnerabilities, these technologies support data integrity and compliance. With the improvement in the remote work culture and adoption of cloud technologies, there is a growth in demand for comprehensive cybersecurity strategies that will protect devices and networking systems. Simply put, organizations will have to increasingly innovate ways to streamline data protection in this area. This factor pushes organizations toward newer cybersecurity solutions for tackling these challenges.
The endpoint security market is showing substantial growth for the protection against data breaches. Connected devices are facing increasing threats, leading organizations to invest in advanced security solutions that will adequately protect their sensitive data. An increased threat factor is being raised on all fronts with constant attacks, prompting organizations to innovate.
Another important component of security is endpoint security services, which include managed security services, incident response, and consultancy. Security services provide expert guidance to secure an organization and its endpoints. MSSP provides continuous monitoring, threat intelligence and response services for organizations to remedy potential vulnerabilities in real-time. Consulting services help organizations installing and optimizing endpoint security strategies specific to their needs.
On the contrary, cloud-based deployment provides more flexibility, scalability, and cost savings. Enterprises can use endpoint security products without requiring significant on-site infrastructures using this type of deployment. The strategy works best for firms with employees who work remotely since it makes central policy control across devices and locations possible. Cloud deployment offers faster fixes and upgrades, ensuring endpoints are always protected from new threats. As more companies move to cloud environments and embrace hybrid work habits, there is a growing need for cloud-based endpoint security technologies.
In the endpoint security sector, however, small and medium-sized organizations (SMEs) also face a unique set of issues because of their limited budgets and resources. Even while they need strong endpoint protection, SMEs often choose inexpensive, simple-to-implement solutions that offer effective security without incurring IT overhead. As cloud-based endpoint protection solutions offer scalable, subscription-based choices that eliminate the need for needless significant on-premise infrastructure investments, SMEs choose them. Additionally, as SMEs continue to embrace digitalization and remote working, there will only be a greater need for affordable, effective endpoint security solutions tailored to their unique requirements.
Endpoint security is used by BFSI financial companies to defend internal and customer data against advanced assaults. Owing to the rise in financial fraud instances, data breaches, and compliance, particularly in remote and mobile offices, BFSI organizations need high-end endpoint protection. Similarly, the healthcare industry requires strong endpoint security solutions to safeguard private patient information and adhere to laws like HIPAA. With the growth of telemedicine and the use of linked devices, complete endpoint protection is more important than ever in the healthcare industry.
Several other sectors that significantly influence the need for endpoint security solutions include retail and e-commerce, government and defense, industrial, manufacturing, and education. In order to avoid financial fraud and protect personal data, endpoint security is essential because customer information is processed continuously in retail and e-commerce. While the manufacturing and industrial sectors prioritize protecting mission-critical infrastructure and operational technologies, government organizations and defense establishments need advanced security to protect confidential data. Equipment used by staff and students in schools needs to be secured to protect intellectual property and private data from online attacks.
Market growth in the Asia Pacific area is being driven by increased digitalization and company expansion in industries including manufacturing, healthcare, and information technology. The need for endpoint security solutions is being driven by the rise in cyberattacks in China, Japan, and India. Some of the main factors causing this surge are an increase in remote work and the use of mobile devices in the office. Other factors propelling the Asia Pacific endpoint security market are the necessity to protect vital infrastructure and the growing uptake of cloud technologies. The increasingly rigorous cybersecurity policies of the region's governments are further encouraging the need for enhanced endpoint protection.
The European endpoint security industry is being driven by the need for data privacy and protection compliance, especially in the aftermath of laws like the General Data Protection Regulation (GDPR). Endpoint security solutions are becoming increasingly vital to European companies in an effort to protect data and comply with strict data privacy laws. The increasing use of sophisticated cyberattacks by sectors including government, healthcare, and finance is also driving the need for endpoint security. In terms of endpoint security adoption, North America and Asia Pacific are ahead of the Middle East, Latin America, and Africa. Due to increased awareness of cyberattacks and data breaches and increased digital penetration, companies in the other three regions are being forced to protect their endpoints from these threats.
By offering specialized or cloud-based endpoint security solutions, new entrants are also benefitting. They concentrate on providing flexible and reasonably priced choices to small and medium-sized enterprises, as well as sectors like healthcare, retail, and financial services. Due to the advent of remote work and the use of mobile devices, both new and established businesses are speeding up innovation to safeguard endpoints and increase their market position in the expanding worldwide market.
Component Outlook (Revenue, Billion, 2025-2034)
In addition to protecting sensitive data, businesses moving to cloud-based solutions must think about how to secure their endpoints, which include laptops, smartphones, and tablets. As cyberattacks appear to be becoming more complex, businesses are thereby investing in advanced endpoint security to protect their networks from attacks. By identifying and addressing possible vulnerabilities, these technologies support data integrity and compliance. With the improvement in the remote work culture and adoption of cloud technologies, there is a growth in demand for comprehensive cybersecurity strategies that will protect devices and networking systems. Simply put, organizations will have to increasingly innovate ways to streamline data protection in this area. This factor pushes organizations toward newer cybersecurity solutions for tackling these challenges.
The endpoint security market is showing substantial growth for the protection against data breaches. Connected devices are facing increasing threats, leading organizations to invest in advanced security solutions that will adequately protect their sensitive data. An increased threat factor is being raised on all fronts with constant attacks, prompting organizations to innovate.
Component Insights
The endpoint security market is divided mainly into two categories: solutions and services. Software-based security products prevent, identify, and react to cyberattacks on endpoints like as laptops, smartphones, tablets, and so on. Examples of these products include antivirus software, EDR, and MDM solutions. A growing trend of remote work and mobile device use, coupled with the possibility of cyberattacks, has led companies to turn to advanced endpoint security solutions to protect sensitive data. The usage of all-encompassing AI-based solutions that actively detect and eliminate the danger is being fueled by the sophistication of different cyberattacks.Another important component of security is endpoint security services, which include managed security services, incident response, and consultancy. Security services provide expert guidance to secure an organization and its endpoints. MSSP provides continuous monitoring, threat intelligence and response services for organizations to remedy potential vulnerabilities in real-time. Consulting services help organizations installing and optimizing endpoint security strategies specific to their needs.
Deployment Insights
Depending on the needs of a business, the on-premise and cloud deployment strategies offer benefits, boosting the growth of the endpoint security market. On-premise deployment refers to endpoint security solutions that are set up directly on an organization's own infrastructure. As it allows them more control over data and security procedures, it is suitable for businesses who handle sensitive data or have stringent regulatory requirements. On-premises technology typically needs to be maintained, upgraded, and cared for by IT personnel. However, they are still used by organizations that require total control over their security systems and data protection.On the contrary, cloud-based deployment provides more flexibility, scalability, and cost savings. Enterprises can use endpoint security products without requiring significant on-site infrastructures using this type of deployment. The strategy works best for firms with employees who work remotely since it makes central policy control across devices and locations possible. Cloud deployment offers faster fixes and upgrades, ensuring endpoints are always protected from new threats. As more companies move to cloud environments and embrace hybrid work habits, there is a growing need for cloud-based endpoint security technologies.
Organization Insights
The needs of large enterprises and small and medium enterprises (SMEs) differ to a great extent. However, the end point security market serves both. Large enterprises increasingly demand strong endpoint security solutions with excellent threat detection, real-time visibility, and efficient data protection procedures. These companies typically have their own security teams and infrastructure to manage endpoint protection in addition to utilizing cutting-edge technologies like AI and ML for real-time threat identification and reaction. Owing to the scale and complexity of their operations, they need highly scalable enterprise-level solutions.In the endpoint security sector, however, small and medium-sized organizations (SMEs) also face a unique set of issues because of their limited budgets and resources. Even while they need strong endpoint protection, SMEs often choose inexpensive, simple-to-implement solutions that offer effective security without incurring IT overhead. As cloud-based endpoint protection solutions offer scalable, subscription-based choices that eliminate the need for needless significant on-premise infrastructure investments, SMEs choose them. Additionally, as SMEs continue to embrace digitalization and remote working, there will only be a greater need for affordable, effective endpoint security solutions tailored to their unique requirements.
Application Insights
The endpoint security industry is highly divided along different industry applications, and each industry demands customized solutions to meet the distinct security issues. In the IT and telecom industries, where enormous amounts of sensitive data are shared every day, endpoint security is crucial to defending networks against intrusions. Advanced endpoint security techniques like endpoint detection and response (EDR) are necessary for network maintenance and client data protection as telecom operators and IT companies are the most vulnerable to data theft.Endpoint security is used by BFSI financial companies to defend internal and customer data against advanced assaults. Owing to the rise in financial fraud instances, data breaches, and compliance, particularly in remote and mobile offices, BFSI organizations need high-end endpoint protection. Similarly, the healthcare industry requires strong endpoint security solutions to safeguard private patient information and adhere to laws like HIPAA. With the growth of telemedicine and the use of linked devices, complete endpoint protection is more important than ever in the healthcare industry.
Several other sectors that significantly influence the need for endpoint security solutions include retail and e-commerce, government and defense, industrial, manufacturing, and education. In order to avoid financial fraud and protect personal data, endpoint security is essential because customer information is processed continuously in retail and e-commerce. While the manufacturing and industrial sectors prioritize protecting mission-critical infrastructure and operational technologies, government organizations and defense establishments need advanced security to protect confidential data. Equipment used by staff and students in schools needs to be secured to protect intellectual property and private data from online attacks.
Regional Insights
The North American endpoint security market leads the industry due to its highly developed infrastructure and high concentration of major commercial companies. The risk of cyberattacks seriously impairs a large number of businesses in the United States alone, including those in the information technology, healthcare, and financial sectors. As a result, North American companies are continuously enforcing efficient endpoint security solutions to protect confidential information and guarantee legal compliance. Moreover, owing to the presence of prominent cybersecurity businesses and the emphasis on digital transformation, the endpoint security industry in the region is expanding. Additionally, the rise in cyberattacks has forced companies to prioritize endpoint security, which has spurred innovation and the use of AI-based solutions.Market growth in the Asia Pacific area is being driven by increased digitalization and company expansion in industries including manufacturing, healthcare, and information technology. The need for endpoint security solutions is being driven by the rise in cyberattacks in China, Japan, and India. Some of the main factors causing this surge are an increase in remote work and the use of mobile devices in the office. Other factors propelling the Asia Pacific endpoint security market are the necessity to protect vital infrastructure and the growing uptake of cloud technologies. The increasingly rigorous cybersecurity policies of the region's governments are further encouraging the need for enhanced endpoint protection.
The European endpoint security industry is being driven by the need for data privacy and protection compliance, especially in the aftermath of laws like the General Data Protection Regulation (GDPR). Endpoint security solutions are becoming increasingly vital to European companies in an effort to protect data and comply with strict data privacy laws. The increasing use of sophisticated cyberattacks by sectors including government, healthcare, and finance is also driving the need for endpoint security. In terms of endpoint security adoption, North America and Asia Pacific are ahead of the Middle East, Latin America, and Africa. Due to increased awareness of cyberattacks and data breaches and increased digital penetration, companies in the other three regions are being forced to protect their endpoints from these threats.
Key Companies and Market Share Insights
Market giants including Symantec, McAfee, Trend Micro, CrowdStrike, and Sophos hold a sizable market share due to their robust endpoint security products. From antivirus software to next-generation threat prevention solutions, these companies provide a wide range of products to suit various industries and business sizes. They offer advanced products with real-time monitoring, AI threat intelligence, and endpoint detection and response (EDR) have allowed them to dominate the market.By offering specialized or cloud-based endpoint security solutions, new entrants are also benefitting. They concentrate on providing flexible and reasonably priced choices to small and medium-sized enterprises, as well as sectors like healthcare, retail, and financial services. Due to the advent of remote work and the use of mobile devices, both new and established businesses are speeding up innovation to safeguard endpoints and increase their market position in the expanding worldwide market.
S.C. Bitdefender s.r.l.
S.C. Bitdefender s.r.l. is a leading creator of fast and effective lines of internationally certified internet security software. The company was founded in 2001 and is headquartered in Bucharest, Romania.ESET, spol. s r. o.
ESET, spol. s r. o. is a leading software company specialising in cybersecurity. Established in 1992 and headquartered in Bratislava, Slovakia, this company provides security software solutions to several companies.HCL Technologies Limited
HCL Technologies Limited is a multinational information technology services and consultation services provider, offering a variety of software services. Founded in 1991, HCL Technologies is currently headquartered in Uttar Pradesh, India.- S.C. Bitdefender s.r.l.
- ESET, spol. s r. o.
- HCL Technologies Limited
- The International Business Machines Corporation
- Trend Micro Incorporated
- Palo Alto Networks, Inc.
- Broadcom, Inc.
- Microsoft Corporation
- CrowdStrike, Inc.
- Sophos Limited
- AO Kaspersky Lab
- Panda Security
- F-Secure
- McAfee, LLC.
- Cisco Systems, Inc.
- Others
Recent Developments
February 2025
For the Aviatrix Certified Engineer (ACE) Program, the industry's top safe multicloud networking certification, cloud network security company Aviatrix launched a new Hybrid Cloud Specialty course. The goal of the Hybrid Cloud Specialty course is to enable IT workers to create high-performance, secure hybrid cloud systems. The ACE Hybrid Cloud Specialty course offers comprehensive, practical training covering key use cases and design patterns to meet the major challenges IT professionals encounter in hybrid cloud networking.February 2025
Workspot and IGEL collaborated to provide a state-of-the-art, safe, and effective endpoint management solution. Businesses can easily access cloud-native business VDI solutions using Workspot's Unified Digital Workplace Platform, which has been approved by the IGEL Ready Program and is accessible via the IGEL App Portal. This improves security, efficiency, and IT scalability. The Workspot Unified Digital Workplace Platform lowers operating costs and complexity while enabling IT teams to safely offer desktops, cloud-native business VDI, and online and virtual apps.January 2025
In order to improve security for University-owned equipment, such as workstations, laptops, mobile devices, and servers, the University of Toronto announced the launch of Advanced Endpoint Protection as part of its Endpoint Protection Program (EPP). The aim of this program is to protect institutional data, lower cyber risks, and maintain operational continuity.October 2024
Ivanti Neurons for App Control, which protects devices from unapproved applications, was introduced by Ivanti, the software business that dissolves barriers between IT and security. To improve security and guarantee compliance, Ivanti also introduced new functionality for Ivanti Neurons for Patch Management and new analytics in the Ivanti Neurons platform. Organizations can proactively protect themselves in the complex and changing threat landscape of today with Ivanti's technologies and exposure management emphasis.June 2024
Acronis unveiled Acronis XDR, the most recent addition to its line of security solutions. Expanding on the current endpoint detection and response (EDR) offering, Acronis XDR is simple to deploy, manage, and maintain. It offers fully natively integrated, highly effective cybersecurity with data protection, endpoint management, and automated recovery designed especially for managed service providers (MSPs).April 2023
The cybersecurity firm Trellix announced the release of the Trellix Endpoint Security Suite. The solutions and cutting-edge features of the Trellix Endpoint Security Suite give Security Operations Center (SOC) analysts better visibility and control in one place, enabling them to proactively safeguard every endpoint.Global Endpoint Security Market Report Segmentation
The study on the endpoint security market delivers detailed analysis on region-level perspective depending on specific contemporary industry trends. It considers various segments, such as component, deployment, organization, and application. By assessing all these segments, this report presents a thorough discussion of market drivers, regulations, and emerging opportunities observed in the market.Component Outlook (Revenue, Billion, 2025-2034)
- Solution
- Services
- On-Premise
- Cloud
- Large Enterprises
- Small and Medium Enterprises
- IT and Telecom
- Healthcare
- Manufacturing
- BFSI
- Retail and E-commerce
- Government and Defence
- Industrial
- Education
- Others
- North America
- United States of America
- Canada
- Europe
- United Kingdom
- Germany
- France
- Italy
- Others
- Asia Pacific
- China
- Japan
- India
- ASEAN
- Australia
- Others
- Latin America
- Brazil
- Argentina
- Mexico
- Others
- Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Endpoint Security Market Analysis
6 North America Endpoint Security Market Analysis
7 Europe Endpoint Security Market Analysis
8 Asia Pacific Endpoint Security Market Analysis
9 Latin America Endpoint Security Market Analysis
10 Middle East and Africa Endpoint Security Market Analysis
11 Market Dynamics
12 Competitive Landscape
Companies Mentioned
- S.C. Bitdefender s.r.l.
- ESET, spol. s r. o.
- HCL Technologies Limited