Baked Savoury Snacks Market Report and Forecast 2025-2034

The global baked savoury snacks market is estimated to grow in the forecast period of 2025-2034 at a CAGR of 4.10%.

Rising Inclination of Customers to Purchase Baked Savoury Products from Supermarkets or Hypermarkets to Augment the Market for Baked Savoury Snacks

Based on the distribution channel, the supermarkets or hypermarkets segment holds a substantial share in the market growth of baked savoury snacks across the globe on account of high availability of attractive discounts on various baked savoury products, along with the ease of one-stop shopping. Additionally, the online retail segment is expected to witness robust momentum over the upcoming years owing to growing internet penetration, increasing demand for home delivery, and the ongoing product innovations in the market to widen the customer base.

North America to Hold Significant Market Share for Baked Savoury Snacks

With changing tastes and preferences, rising demand for convenient food, and an increasing working population, the market for baked savoury snacks in North America is anticipated to bolster during the forecast period. Meanwhile, the Asia Pacific region is expected to register robust growth over the next few years as a result of growing internet penetration, rapid population growth, and heightened willingness of the population to explore new food products.

Market Segmentation

Baked savoury snacks refer to food products that are baked and have either salty or spicy flavour. They are made using various ingredients, including nuts, grains, vegetables, fruits, vegetable oils, and seasonings, among others, to offer an elevated palatable experience.

The market for baked savoury snacks, by product type, is divided into:

• Popcorn
• Savoury Biscuits
• Potato Chips
• Pretzels
• Extruded Snacks
• Tortilla Chips
• Others

The market can be broadly categorised on the basis of distribution channel segments into:

• Supermarkets or Hypermarkets
• Convenience Stores
• Speciality Stores
• Online Retail
• Others

By application, the market is segmented into:

• Household
• Commercial
• Others

By region, the market is divided into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Rising Health Awareness Expected to Bolster the Market for Baked Savoury Snacks

The surging preference for on-the-go snacking options due to hectic lifestyles of people in urban areas has been facilitating the market growth. Further, growing health consciousness among consumers is also propelling the demand for baked savoury snacks as they have lower sugar content and are also available with the incorporation of vegetables making it a healthier option. The market has also been affected by the coronavirus pandemic, as the consumers are now opting for baked savoury products with functional benefits for guilt-free indulgent experience. Therefore, the demand for gluten-free, low-fat, organic and protein-rich snacks, are expected to rise over the forecast period.

Key Players in the Global Baked Savoury Snacks Market

The report presents a detailed analysis of the following key players in the global baked savoury snacks market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• General Mills, Inc.
• ITC Limited
• PepsiCo Inc.
• Conagra Brands, Inc.
• Lorenz Bahlsen Snack-World GmbH & Co KG
• Chaucer Foods Ltd.
• Amplify Snack Brands, Inc.
• Others

The comprehensive report looks into the macro and micro aspects of the market. The report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.