APAC Two-Wheeler Helmet Market, By Country, Competition, Forecast & Opportunities, 2020-2030F

The APAC Two-Wheeler Helmet Market was valued at USD 2.16 Billion in 2024, and is expected to reach USD 3.19 Billion by 2030, rising at a CAGR of 6.70%. The APAC two-wheeler helmet market is witnessing growth due to a combination of safety regulations, evolving consumer preferences, and increasing motorcycle usage for daily commuting. With growing urban populations and the rising demand for personal mobility solutions, the market for two-wheeler helmets has expanded. Consumers are increasingly prioritizing helmet safety features, leading to innovations in design, material, and technology. Governments across the region are mandating stricter safety standards for helmet use, which is further encouraging growth in helmet demand. In countries like India and China, helmet regulations are becoming more stringent to reduce road accidents and ensure public safety.

The rise in disposable income, especially in emerging economies, has allowed consumers to invest in higher-quality helmets, which are not only safer but also more comfortable. In India, leading e-commerce platforms reported a 30% increase in helmet sales in 2023, particularly in rural and semi-urban areas where access to retail outlets is limited. This shift towards online shopping is democratizing access to quality helmets and supporting market growth.

The evolving trends in helmet design also point toward the increasing demand for lightweight, durable, and technologically advanced helmets. Features like Bluetooth connectivity for communication, integrated GPS systems, and enhanced ventilation are gaining popularity. Moreover, advancements in materials such as carbon fiber and advanced polymers are making helmets lighter, more comfortable, and safer.

However, challenges persist within the market, including the price sensitivity of consumers in developing nations and the rise of counterfeit products. Despite these hurdles, the market continues to present lucrative opportunities. Brands focusing on providing high-performance helmets with advanced features stand to benefit, as the demand for premium and custom-built helmets is on the rise. The forecast period shows a positive outlook, driven by these growth factors.

Market Drivers

Increasing Motorcycle Usage:

Motorcycles are becoming an essential mode of transportation in urban and rural areas across APAC. The growing need for convenient and cost-effective commuting options has led to a surge in motorcycle ownership. This, in turn, drives the demand for helmets as consumers seek safety gear to protect themselves while riding. The convenience and lower cost of motorcycles, compared to cars, are contributing factors to the surge in two-wheeler usage. In India, two-wheeler sales hit 10 million units in the first half of FY2025, marking a 16% year-on-year increase. This surge in sales is attributed to factors such as improved financing options and the growing preference for personal mobility solutions. Cities like Delhi and Bengaluru have witnessed significant increases in two-wheeler registrations, reflecting the broader trend of rising motorcycle usage.

Key Market Challenges

Price Sensitivity in Developing Nations:

In many APAC countries, particularly in rural areas, consumers remain highly price-sensitive when purchasing helmets. This challenge is compounded by the availability of lower-cost, substandard helmets in the market. The price sensitivity restricts the demand for higher-end products and limits the growth of premium helmet segments. The prevalence of counterfeit helmets is a major challenge. Fake helmets that fail to meet safety standards pose a significant threat to consumer safety and undermine the overall market. These products are often sold at lower prices, which attracts cost-conscious buyers but compromises the quality of protection.

Key Market Trends

Smart Helmets

With the advancement of technology, smart helmets are gaining traction in the market. These helmets feature integrated Bluetooth, communication systems, and augmented reality interfaces, allowing riders to communicate, navigate, and access important information without taking their eyes off the road. Modern consumers are looking for helmets that offer comfort and protection without being too heavy.

Helmets made with advanced materials like carbon fiber and polycarbonate are becoming increasingly popular due to their lighter weight and durability. The trend is moving towards creating helmets that provide maximum comfort for long-distance riders. For example, in March 2024, Samsung Electronics unveiled AI-powered smart helmets in South Korea, incorporating 5G connectivity and safety alerts. These innovations are attracting tech-savvy riders seeking enhanced safety and connectivity features.

Key Market Players

• HJC Helmets (HJC Corporation)
• AGV (a brand of Dainese S.p.A.)
• Shoei Co., Ltd.
• Arai Helmet Limited
• Bell Sports, Inc.
• LS2 Helmets (LLC, LS2 Helmets International)
• Scorpion Sports, Inc.
• Nolan Helmets (Nolangroup S.p.A.)
• Shark Helmets (Shark Racing Company)
• Sena Technologies, Inc.

Report Scope:

In this report, the APAC Two-Wheeler Helmet Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

APAC Two-Wheeler Helmet Market, By Product Type:

• Full-Face Helmet
• Open-Face Helmet
• Half-Face Helmet
• Modular
• Motorcross

APAC Two-Wheeler Helmet Market, By Distribution Channel:

• Offline
• Dealers/retailers
• 2W Manufacturers
• Institutional
• Online

APAC Two-Wheeler Helmet Market, By Country:

• China
• India
• Japan
• Australia
• South Korea
• Vietnam
• Malaysia
• Thailand
• Rest of APAC

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the APAC Two-Wheeler Helmet Market.

Available Customizations:

APAC Two-Wheeler Helmet Market report with the given market data, TechSci Research, offers customizations according to the company’s specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).