The Global Digital Health For Obesity Market size is expected to reach USD 293.71 billion by 2032, rising at a market growth of 23.3% CAGR during the forecast period.
The digital health for obesity market is changing swiftly, it is driven by the rising health awareness, digital innovations, and public health imperatives. Market supports a bunch of platforms such as interoperable platforms, and early calorie-counting apps to AI-enabled. Notable advancements are adoption of AI and ML for predictive and tailored-care, state-backed digital healthcare such as Ayushman Bharat Digital Mission in India and collaboration between WHO and ITU’s AI-for-health initiatives. The combination telemedicine, wearable data, behavioural science, and pharmacotherapy has increased innovative tools from supplemental tools to core elements of chronic disease management.
Main trends reshaping the market encompass emergence of AI-powered virtual coaching for real-time, mix of digital platforms with GLP-1-based pharmacological treatment. Also, the rising obesity rates worldwide is a big concern. According to World Obesity, more than one billion people in the world are now living with obesity, nearly 880 million adults and 159 million children and adolescents aged 5-19 years. As a result, this obesity epidemic underscores an urgent supply of the reliable, innovative and scalable digital health solutions for obesity. Market strategies adopted by the key companies are rising focus on developing unified digital platforms, working with pharmaceutical companies, expanding through calculated acquisitions, and coordinating projects with the goals of public health.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2025, Tempus AI, Inc. unveiled new generative AI tools aimed at improving clinical care and research. These AI solutions assist healthcare providers with faster data analysis and personalized insights. Such tools could also enhance obesity management by enabling more precise care recommendations through digital health platforms. In October, 2024, Noom, Inc. unveiled two enterprise solutions to help employers manage and reduce GLP-1 medication expenses. These offerings combine digital health coaching, education, and medication oversight to deliver cost-effective obesity management strategies, enhancing support for employees using GLP-1 drugs as part of their weight loss journey.
Based on the Analysis presented in the Cardinal Matrix; Fitbit, Inc. is the forerunner in the Digital Health For Obesity Market. In September, 2022, Fitbit, Inc. unveiled a data-driven Remote Patient Monitoring (RPM) solution, enabling healthcare providers to track patients’ health metrics remotely. This RPM platform plays a vital role in obesity management by continuously monitoring weight, activity, and other health indicators for timely interventions. Companies such as MyFitnessPal, Inc., Noom, Inc., and Tempus AI, Inc. are some of the key innovators in Digital Health For Obesity Market.
The software segment procured 34% revenue share in the digital health for obesity market in 2024. The software part includes mobile apps, AI-powered platforms, and integrated systems that help people keep track of their health metrics, diet, exercise, and medication adherence. This part is very important for making automated, data-driven insights possible and encouraging people to monitor and change their behavior.
The providers segment recorded 26% revenue share in the digital health for obesity market in 2024. Healthcare professionals, clinics, and hospitals that use digital tools to diagnose, monitor, and treat obesity in patients are all part of the providers segment. These tools let you make decisions based on data, keep an eye on things from a distance, and provide care in a way that works together.
The North America segment recorded 37% revenue share in the digital health for obesity market in 2024.
The digital health for obesity market in North America and Europe is on the substantially growth track because of advanced healthcare systems, early use of digital health tools and more people knowing about the health risks that come with being overweight. Strong reimbursement policies and the use of AI-driven obesity management platforms are speeding up market growth in North America, especially in the U.S. Digital therapeutics are becoming more popular in Europe, especially in Germany, the UK, and France. This is because of supportive laws and national health programs that focus on managing chronic diseases.
On the other hand, the Asia-Pacific region is becoming the fastest-growing market. This is because more people are getting smartphones, more people are making more money, and more people are becoming obese in cities. China, India, and Japan are all putting money into mobile health technologies and remote patient monitoring systems that are made for diseases that are linked to lifestyle. LAMEA are also slowly adopting it, due to better digital infrastructure and government-led awareness programs. However, there are still problems, such as limited access to advanced technology and different regulatory environments.
Emerging digital health providers are fiercely competing through niche innovation, such as AI‑driven metabolic profiling, telehealth delivery, wearable integration, and personalized behavioral programs. Startups and regional platforms focus on user engagement, interoperability, and tailored solutions to stand out in a rapidly evolving, highly fragmented market driven by technology and clinical validation.
Key Highlights:
- The North America market dominated the Global Digital Health For Obesity Market in 2024, accounting for a 36.98% revenue share in 2024.
- The US Digital Health For Obesity market is expected to continue its dominance in North America region thereby reaching a market size of USD 27.58 billion by 2032.
- Among the various component segment, the services segment dominated the global market contributing a revenue share of 37% in 2024.
- In terms of the End Use, the patients segment is projected to dominate the global market with the projected revenue share of 37% in 2032.
The digital health for obesity market is changing swiftly, it is driven by the rising health awareness, digital innovations, and public health imperatives. Market supports a bunch of platforms such as interoperable platforms, and early calorie-counting apps to AI-enabled. Notable advancements are adoption of AI and ML for predictive and tailored-care, state-backed digital healthcare such as Ayushman Bharat Digital Mission in India and collaboration between WHO and ITU’s AI-for-health initiatives. The combination telemedicine, wearable data, behavioural science, and pharmacotherapy has increased innovative tools from supplemental tools to core elements of chronic disease management.
Main trends reshaping the market encompass emergence of AI-powered virtual coaching for real-time, mix of digital platforms with GLP-1-based pharmacological treatment. Also, the rising obesity rates worldwide is a big concern. According to World Obesity, more than one billion people in the world are now living with obesity, nearly 880 million adults and 159 million children and adolescents aged 5-19 years. As a result, this obesity epidemic underscores an urgent supply of the reliable, innovative and scalable digital health solutions for obesity. Market strategies adopted by the key companies are rising focus on developing unified digital platforms, working with pharmaceutical companies, expanding through calculated acquisitions, and coordinating projects with the goals of public health.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2025, Tempus AI, Inc. unveiled new generative AI tools aimed at improving clinical care and research. These AI solutions assist healthcare providers with faster data analysis and personalized insights. Such tools could also enhance obesity management by enabling more precise care recommendations through digital health platforms. In October, 2024, Noom, Inc. unveiled two enterprise solutions to help employers manage and reduce GLP-1 medication expenses. These offerings combine digital health coaching, education, and medication oversight to deliver cost-effective obesity management strategies, enhancing support for employees using GLP-1 drugs as part of their weight loss journey.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal Matrix; Fitbit, Inc. is the forerunner in the Digital Health For Obesity Market. In September, 2022, Fitbit, Inc. unveiled a data-driven Remote Patient Monitoring (RPM) solution, enabling healthcare providers to track patients’ health metrics remotely. This RPM platform plays a vital role in obesity management by continuously monitoring weight, activity, and other health indicators for timely interventions. Companies such as MyFitnessPal, Inc., Noom, Inc., and Tempus AI, Inc. are some of the key innovators in Digital Health For Obesity Market.
COVID-19 Impact Analysis
The COVID-19 pandemic put a lot of stress on healthcare systems around the world, which sped up the use of digital health technologies. Digital health platforms became an important way for people with obesity, who were more likely to have serious COVID-19 problems, to get medical help. Telemedicine, mobile health (mHealth) apps, and virtual consultations became popular, giving patients access to nutritionists, fitness experts, and behavioral therapists from the comfort of their own homes.Driving and Restraining Factors
Drivers- Rising Penetration of Smartphones and Wearable Devices
- Increased Prevalence of Obesity and Associated Comorbidities
- Growing Acceptance of Telemedicine and Virtual Care Models
- Integration of AI, Behavioral Analytics, and Personalized Health Coaching
- Data Privacy and Security Concerns
- High Cost of Advanced Digital Health Tools and Limited Reimbursement
- Low Digital Literacy and Limited User Engagement
- Expansion into Underserved and Emerging Markets
- Integration with Genomics and Precision Medicine
- Advancement of AI-Driven Behavioral and Mental Health Integration
- Sustaining Long-Term User Engagement and Behavioral Change
- Fragmented Ecosystem and Lack of Interoperability
- Clinical Integration and Provider Skepticism
Component Outlook
Based on Component, the market is segmented into Services, Software, and Hardware.The software segment procured 34% revenue share in the digital health for obesity market in 2024. The software part includes mobile apps, AI-powered platforms, and integrated systems that help people keep track of their health metrics, diet, exercise, and medication adherence. This part is very important for making automated, data-driven insights possible and encouraging people to monitor and change their behavior.
End-use Outlook
Based on End-use, the market is segmented into Patients, Providers, Payers, and Other End-use.The providers segment recorded 26% revenue share in the digital health for obesity market in 2024. Healthcare professionals, clinics, and hospitals that use digital tools to diagnose, monitor, and treat obesity in patients are all part of the providers segment. These tools let you make decisions based on data, keep an eye on things from a distance, and provide care in a way that works together.
Regional Outlook
Region-wise, the market is segmented into North America, Europe, Asia Pacific and LAMEA.The North America segment recorded 37% revenue share in the digital health for obesity market in 2024.
The digital health for obesity market in North America and Europe is on the substantially growth track because of advanced healthcare systems, early use of digital health tools and more people knowing about the health risks that come with being overweight. Strong reimbursement policies and the use of AI-driven obesity management platforms are speeding up market growth in North America, especially in the U.S. Digital therapeutics are becoming more popular in Europe, especially in Germany, the UK, and France. This is because of supportive laws and national health programs that focus on managing chronic diseases.
On the other hand, the Asia-Pacific region is becoming the fastest-growing market. This is because more people are getting smartphones, more people are making more money, and more people are becoming obese in cities. China, India, and Japan are all putting money into mobile health technologies and remote patient monitoring systems that are made for diseases that are linked to lifestyle. LAMEA are also slowly adopting it, due to better digital infrastructure and government-led awareness programs. However, there are still problems, such as limited access to advanced technology and different regulatory environments.
Market Competition and Attributes
Emerging digital health providers are fiercely competing through niche innovation, such as AI‑driven metabolic profiling, telehealth delivery, wearable integration, and personalized behavioral programs. Startups and regional platforms focus on user engagement, interoperability, and tailored solutions to stand out in a rapidly evolving, highly fragmented market driven by technology and clinical validation.
Recent Strategies Deployed in the Market
- Jun-2025: Welldoc, Inc. announced the partnership with Eli Lilly to power the newly launched Lilly Health app, targeting users of incretin therapies like Zepbound and Mounjaro. This AI-enabled digital health platform offers medication logging, reminders, device integration, nutrition/exercise guidance, and health tracking - supporting personalized weight and cardiometabolic care for obesity and related conditions.
- Apr-2025: Sidekick Health ehf teamed up with Ypsomed to integrate Ypsomed’s SmartPilot-equipped autoinjectors with Sidekick’s chronic-condition app, forming an obesity-focused digital health platform. It combines real-time GLP-1 injection tracking, behavioral coaching, educational content, reminders, and pharma-level data sharing to boost adherence and weight-loss success.
- Mar-2025: Noom, Inc. announced the partnership with Collective Health to provide a comprehensive weight management solution, integrating Noom’s behavioral programs with GLP-1 medication support. The partnership aims to help employers offer sustainable obesity management solutions for their workforce, addressing rising obesity-related healthcare costs using digital health tools and coordinated care.
- Mar-2025: Tempus AI, Inc. announced the acquisition of Deep 6 AI, a company that uses AI to identify clinical trial participants. This strengthens Tempus’ capabilities in real-world evidence and patient recruitment, potentially improving digital health research for various conditions, including obesity, where targeted trials and personalized interventions are critical.
- Feb-2025: MyFitnessPal, Inc. announced the acquisition of meal planning startup Intent to enhance its personalized nutrition offerings. This move aims to support users, particularly those managing obesity or metabolic health, by providing tailored meal recommendations integrated with MyFitnessPal’s platform, thereby contributing to digital health solutions that target weight management and obesity.
List of Key Companies Profiled
- Noom, Inc.
- WW International Inc.
- MyFitnessPal, Inc.
- Teladoc Health, Inc.
- Fitbit, Inc. (Google LLC)
- HealthifyMe Wellness Private Limited
- PlateJoy LLC
- Tempus AI, Inc.
- Welldoc, Inc.
- Sidekick Health ehf
Market Report Segmentation
By Component- Services
- Software
- Hardware
- Patients
- Providers
- Payers
- Other End-use
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 9. Competition Analysis - Global
Chapter 10. Value Chain Analysis of Digital Health For Obesity Market
Chapter 11. Global Digital Health For Obesity Market by Component
Chapter 12. Global Digital Health For Obesity Market by End-use
Chapter 13. Global Digital Health For Obesity Market by Region
Chapter 14. Company Profiles
Companies Mentioned
- Noom, Inc.
- WW International Inc.
- MyFitnessPal, Inc.
- Teladoc Health, Inc.
- Fitbit, Inc. (Google LLC)
- HealthifyMe Wellness Private Limited
- PlateJoy LLC
- Tempus AI, Inc.
- Welldoc, Inc.
- Sidekick Health ehf
