Digital Health for Obesity Market Report 2025

The digital health for obesity market size has grown exponentially in recent years. It will grow from $62.58 billion in 2024 to $78.91 billion in 2025 at a compound annual growth rate (CAGR) of 26.1%. The growth during the historic period can be attributed to the increasing global prevalence of obesity, enhanced government and payer support for digital therapeutics, greater emphasis on personalized nutrition and behavioral coaching, rising investments and start-up activity in health technology, and the growing adoption of wearables and fitness tracking devices.

The digital health for obesity market size is expected to see exponential growth in the next few years. It will grow to $197.12 billion in 2029 at a compound annual growth rate (CAGR) of 25.7%. The growth during the forecast period can be attributed to a rising consumer preference for on-demand healthcare services, the increasing popularity of gamified and interactive health applications, greater use of behavioral psychology in app-based interventions, wider availability of affordable and freemium digital solutions, and the expansion of employer-sponsored wellness initiatives. Key trends expected in the forecast period include the integration of digital therapeutics (DTx) with conventional care models, technology-enabled personalized nutrition approaches, advancements in wearable health devices, progress in remote monitoring and tele-coaching technologies, and the incorporation of behavioral science and gamification features in mobile health applications.

The growing use of mHealth is anticipated to drive the expansion of the digital health for obesity market. mHealth involves utilizing mobile devices like smartphones and tablets, along with health-related applications and wireless technologies, to provide medical and public health services remotely. This includes real-time health management, remote monitoring, and patient education. The rise in mHealth adoption is largely driven by the widespread use of smartphones, which allows users to easily access digital tools and health apps for tracking, managing, and improving their personal health. In the context of obesity, mHealth enables interventions such as diet tracking, physical activity monitoring, virtual coaching, and personalized feedback - key components for effective weight management and behavioral change. For example, in December 2023, the UK’s National Health Service (NHS) reported that the number of appointments viewed or managed through its NHS app increased to 4.1 million in November 2023, up from 1.95 million in November 2022. This surge illustrates the growing role of mHealth in supporting digital health initiatives for obesity.

Companies in the digital health for obesity market are emphasizing technological innovations, particularly in artificial intelligence-powered nutritional support, to enhance personalized care, boost patient engagement, and foster sustainable lifestyle changes for weight and chronic condition management. AI-powered nutritional support involves using advanced algorithms and virtual agents to provide tailored dietary advice, real-time feedback, and behavioral coaching, helping individuals make healthier food decisions and maintain long-term changes. For instance, in May 2025, Omada Health Inc., a US-based digital healthcare company focused on chronic disease management, launched OmadaSpark Inc., an AI-driven virtual agent as part of its nutritional intelligence initiative. The platform delivers real-time educational guidance, motivational support, and habit-building tools to reshape how individuals relate to food. This development represents a significant advancement in Omada’s digital platform for managing obesity and other chronic conditions.

In June 2024, Knownwell Inc., a US-based healthcare provider offering weight-inclusive care, acquired Alfie Health for an undisclosed sum. Through this acquisition, Knownwell seeks to broaden access to customized and affordable obesity treatment by incorporating Alfie’s AI-powered clinical decision support tools into its care delivery model. This move bolsters Knownwell’s ability to provide personalized, technology-enabled care for individuals managing obesity. Alfie Health Inc. is a US-based digital healthcare company that leverages artificial intelligence to deliver clinical decision support specifically for obesity treatment.

Major players in the digital health for obesity market are Teladoc Health Inc., WW International Inc., Hims & Hers Inc., Noom Inc., Vida Health Inc., Twin Health Inc., Allurion Technologies Inc., Virta Health Corp., Omada Health Inc., DarioHealth Corp., WellDoc Inc., Sidekick Health, Qardio Inc., Fitterfly Pvt. Ltd., Form Health, Lark Health Inc., Knownwell Inc., Ilant Health Inc., MyNetDiary Inc., and Rimidi Inc.

North America was the largest region in the digital health for obesity market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital health for obesity report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the digital health for obesity market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital health for obesity market includes revenues earned by entities through services such as teleconsultations with healthcare providers, artificial intelligence-powered virtual coaching, personalized care plans, health education content delivery, digital engagement, and habit-building tools. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The fast surge in U.S. tariffs and the trade tensions that followed in spring 2025 are heavily affecting the medical equipment sector, particularly for imported imaging machine components, surgical-grade stainless steel, and plastic disposables. Hospitals and clinics resist price hikes, pressuring manufacturers’ margins. Regulatory hurdles compound the problem, as tariff-related supplier changes often require re-certification of devices, delaying time-to-market. Companies are mitigating risks by dual-sourcing critical parts, expanding domestic production of commoditized items, and accelerating R&D in cost-efficient materials.

The digital health for obesity market research report is one of a series of new reports that provides digital health for obesity market statistics, including digital health for obesity industry global market size, regional shares, competitors with a digital health for obesity market share, detailed digital health for obesity market segments, market trends and opportunities, and any further data you may need to thrive in the digital health for obesity industry. The digital health for obesity market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital health for obesity involves the application of digital technologies - such as mobile applications, wearable devices, telemedicine platforms, and artificial intelligence - to prevent, manage, and treat obesity. These tools facilitate personalized monitoring, behavioral modification, dietary tracking, physical activity guidance, and virtual consultations with healthcare professionals. The primary goal of digital health in obesity management is to provide individuals with real-time data, insights, and support to promote sustainable weight loss and better health outcomes.

The key components in digital health for obesity include software, hardware, and services. Software consists of programs, instructions, and data that allow electronic devices and computers to perform designated tasks and manage hardware resources efficiently. Functionalities encompass weight monitoring, diet and nutrition management, physical activity tracking, behavioral therapy or computerized assessments, and remote patient monitoring. These are utilized by various end users, such as patients, healthcare providers, payers, and others.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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