The digital health for obesity market size has grown exponentially in recent years. It will grow from $78.91 billion in 2025 to $99.36 billion in 2026 at a compound annual growth rate (CAGR) of 25.9%. The growth in the historic period can be attributed to limited access to digital obesity management tools, growing prevalence of obesity, reliance on traditional weight management methods, lack of integration between healthcare providers and digital solutions, increasing smartphone and internet penetration.
The digital health for obesity market size is expected to see exponential growth in the next few years. It will grow to $247.33 billion in 2030 at a compound annual growth rate (CAGR) of 25.6%. The growth in the forecast period can be attributed to advancements in ai-powered coaching and predictive analytics, rising adoption of connected wearable devices, expansion of telemedicine infrastructure, growing awareness about personalized obesity care, increasing investment in digital health platforms. Major trends in the forecast period include growing adoption of mobile and web-based health applications, increasing use of wearable fitness and health tracking devices, rising demand for personalized weight management programs, expansion of telehealth and remote patient monitoring services, integration of behavioral therapy and lifestyle coaching in digital platforms.
The growing use of mHealth is anticipated to drive the expansion of the digital health for obesity market. mHealth involves utilizing mobile devices like smartphones and tablets, along with health-related applications and wireless technologies, to provide medical and public health services remotely. This includes real-time health management, remote monitoring, and patient education. The rise in mHealth adoption is largely driven by the widespread use of smartphones, which allows users to easily access digital tools and health apps for tracking, managing, and improving their personal health. In the context of obesity, mHealth enables interventions such as diet tracking, physical activity monitoring, virtual coaching, and personalized feedback - key components for effective weight management and behavioral change. For example, in December 2023, the UK’s National Health Service (NHS) reported that the number of appointments viewed or managed through its NHS app increased to 4.1 million in November 2023, up from 1.95 million in November 2022. This surge illustrates the growing role of mHealth in supporting digital health initiatives for obesity.
Companies in the digital health for obesity market are emphasizing technological innovations, particularly in artificial intelligence-powered nutritional support, to enhance personalized care, boost patient engagement, and foster sustainable lifestyle changes for weight and chronic condition management. AI-powered nutritional support involves using advanced algorithms and virtual agents to provide tailored dietary advice, real-time feedback, and behavioral coaching, helping individuals make healthier food decisions and maintain long-term changes. For instance, in May 2025, Omada Health Inc., a US-based digital healthcare company focused on chronic disease management, launched OmadaSpark Inc., an AI-driven virtual agent as part of its nutritional intelligence initiative. The platform delivers real-time educational guidance, motivational support, and habit-building tools to reshape how individuals relate to food. This development represents a significant advancement in Omada’s digital platform for managing obesity and other chronic conditions.
In June 2024, Knownwell Inc., a US-based healthcare provider offering weight-inclusive care, acquired Alfie Health for an undisclosed sum. Through this acquisition, Knownwell seeks to broaden access to customized and affordable obesity treatment by incorporating Alfie’s AI-powered clinical decision support tools into its care delivery model. This move bolsters Knownwell’s ability to provide personalized, technology-enabled care for individuals managing obesity. Alfie Health Inc. is a US-based digital healthcare company that leverages artificial intelligence to deliver clinical decision support specifically for obesity treatment.
Major companies operating in the digital health for obesity market are Teladoc Health Inc., WW International Inc., Hims & Hers Inc., Noom Inc., Vida Health Inc., Twin Health Inc., Allurion Technologies Inc., Virta Health Corp., Omada Health Inc., DarioHealth Corp., WellDoc Inc., Sidekick Health, Qardio Inc., Fitterfly Pvt. Ltd., Form Health, Lark Health Inc., Knownwell Inc., Ilant Health Inc., MyNetDiary Inc., Rimidi Inc.
North America was the largest region in the digital health for obesity market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital health for obesity market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital health for obesity market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs have influenced the digital health for obesity market primarily by increasing the cost of imported hardware such as wearable fitness trackers, smart scales, and IoT-enabled devices. Segments including connected devices and ai-powered coaching tools are most affected, with regions such as Asia-Pacific, particularly China and India, experiencing significant supply chain cost increases. While tariffs have created price pressures and potential delays, they also encourage local manufacturing, development of regional supply chains, and innovation in cost-effective digital health solutions.
The digital health for obesity market research report is one of a series of new reports that provides digital health for obesity market statistics, including digital health for obesity industry global market size, regional shares, competitors with a digital health for obesity market share, detailed digital health for obesity market segments, market trends and opportunities, and any further data you may need to thrive in the digital health for obesity industry. This digital health for obesity market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Digital health for obesity involves the application of digital technologies - such as mobile applications, wearable devices, telemedicine platforms, and artificial intelligence - to prevent, manage, and treat obesity. These tools facilitate personalized monitoring, behavioral modification, dietary tracking, physical activity guidance, and virtual consultations with healthcare professionals. The primary goal of digital health in obesity management is to provide individuals with real-time data, insights, and support to promote sustainable weight loss and better health outcomes.
The key components in digital health for obesity include software, hardware, and services. Software consists of programs, instructions, and data that allow electronic devices and computers to perform designated tasks and manage hardware resources efficiently. Functionalities encompass weight monitoring, diet and nutrition management, physical activity tracking, behavioral therapy or computerized assessments, and remote patient monitoring. These are utilized by various end users, such as patients, healthcare providers, payers, and others.
The digital health for obesity market includes revenues earned by entities through services such as teleconsultations with healthcare providers, artificial intelligence-powered virtual coaching, personalized care plans, health education content delivery, digital engagement, and habit-building tools. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The digital health for obesity market size is expected to see exponential growth in the next few years. It will grow to $247.33 billion in 2030 at a compound annual growth rate (CAGR) of 25.6%. The growth in the forecast period can be attributed to advancements in ai-powered coaching and predictive analytics, rising adoption of connected wearable devices, expansion of telemedicine infrastructure, growing awareness about personalized obesity care, increasing investment in digital health platforms. Major trends in the forecast period include growing adoption of mobile and web-based health applications, increasing use of wearable fitness and health tracking devices, rising demand for personalized weight management programs, expansion of telehealth and remote patient monitoring services, integration of behavioral therapy and lifestyle coaching in digital platforms.
The growing use of mHealth is anticipated to drive the expansion of the digital health for obesity market. mHealth involves utilizing mobile devices like smartphones and tablets, along with health-related applications and wireless technologies, to provide medical and public health services remotely. This includes real-time health management, remote monitoring, and patient education. The rise in mHealth adoption is largely driven by the widespread use of smartphones, which allows users to easily access digital tools and health apps for tracking, managing, and improving their personal health. In the context of obesity, mHealth enables interventions such as diet tracking, physical activity monitoring, virtual coaching, and personalized feedback - key components for effective weight management and behavioral change. For example, in December 2023, the UK’s National Health Service (NHS) reported that the number of appointments viewed or managed through its NHS app increased to 4.1 million in November 2023, up from 1.95 million in November 2022. This surge illustrates the growing role of mHealth in supporting digital health initiatives for obesity.
Companies in the digital health for obesity market are emphasizing technological innovations, particularly in artificial intelligence-powered nutritional support, to enhance personalized care, boost patient engagement, and foster sustainable lifestyle changes for weight and chronic condition management. AI-powered nutritional support involves using advanced algorithms and virtual agents to provide tailored dietary advice, real-time feedback, and behavioral coaching, helping individuals make healthier food decisions and maintain long-term changes. For instance, in May 2025, Omada Health Inc., a US-based digital healthcare company focused on chronic disease management, launched OmadaSpark Inc., an AI-driven virtual agent as part of its nutritional intelligence initiative. The platform delivers real-time educational guidance, motivational support, and habit-building tools to reshape how individuals relate to food. This development represents a significant advancement in Omada’s digital platform for managing obesity and other chronic conditions.
In June 2024, Knownwell Inc., a US-based healthcare provider offering weight-inclusive care, acquired Alfie Health for an undisclosed sum. Through this acquisition, Knownwell seeks to broaden access to customized and affordable obesity treatment by incorporating Alfie’s AI-powered clinical decision support tools into its care delivery model. This move bolsters Knownwell’s ability to provide personalized, technology-enabled care for individuals managing obesity. Alfie Health Inc. is a US-based digital healthcare company that leverages artificial intelligence to deliver clinical decision support specifically for obesity treatment.
Major companies operating in the digital health for obesity market are Teladoc Health Inc., WW International Inc., Hims & Hers Inc., Noom Inc., Vida Health Inc., Twin Health Inc., Allurion Technologies Inc., Virta Health Corp., Omada Health Inc., DarioHealth Corp., WellDoc Inc., Sidekick Health, Qardio Inc., Fitterfly Pvt. Ltd., Form Health, Lark Health Inc., Knownwell Inc., Ilant Health Inc., MyNetDiary Inc., Rimidi Inc.
North America was the largest region in the digital health for obesity market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital health for obesity market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital health for obesity market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs have influenced the digital health for obesity market primarily by increasing the cost of imported hardware such as wearable fitness trackers, smart scales, and IoT-enabled devices. Segments including connected devices and ai-powered coaching tools are most affected, with regions such as Asia-Pacific, particularly China and India, experiencing significant supply chain cost increases. While tariffs have created price pressures and potential delays, they also encourage local manufacturing, development of regional supply chains, and innovation in cost-effective digital health solutions.
The digital health for obesity market research report is one of a series of new reports that provides digital health for obesity market statistics, including digital health for obesity industry global market size, regional shares, competitors with a digital health for obesity market share, detailed digital health for obesity market segments, market trends and opportunities, and any further data you may need to thrive in the digital health for obesity industry. This digital health for obesity market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Digital health for obesity involves the application of digital technologies - such as mobile applications, wearable devices, telemedicine platforms, and artificial intelligence - to prevent, manage, and treat obesity. These tools facilitate personalized monitoring, behavioral modification, dietary tracking, physical activity guidance, and virtual consultations with healthcare professionals. The primary goal of digital health in obesity management is to provide individuals with real-time data, insights, and support to promote sustainable weight loss and better health outcomes.
The key components in digital health for obesity include software, hardware, and services. Software consists of programs, instructions, and data that allow electronic devices and computers to perform designated tasks and manage hardware resources efficiently. Functionalities encompass weight monitoring, diet and nutrition management, physical activity tracking, behavioral therapy or computerized assessments, and remote patient monitoring. These are utilized by various end users, such as patients, healthcare providers, payers, and others.
The digital health for obesity market includes revenues earned by entities through services such as teleconsultations with healthcare providers, artificial intelligence-powered virtual coaching, personalized care plans, health education content delivery, digital engagement, and habit-building tools. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Digital Health for Obesity Market Characteristics
3. Digital Health for Obesity Market Supply Chain Analysis
4. Global Digital Health for Obesity Market Trends and Strategies
5. Digital Health for Obesity Market Analysis of End Use Industries
7. Global Digital Health for Obesity Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Digital Health for Obesity Total Addressable Market (TAM) Analysis for the Market
9. Digital Health for Obesity Market Segmentation
10. Digital Health for Obesity Market Regional and Country Analysis
11. Asia-Pacific Digital Health for Obesity Market
12. China Digital Health for Obesity Market
13. India Digital Health for Obesity Market
14. Japan Digital Health for Obesity Market
15. Australia Digital Health for Obesity Market
16. Indonesia Digital Health for Obesity Market
17. South Korea Digital Health for Obesity Market
18. Taiwan Digital Health for Obesity Market
19. South East Asia Digital Health for Obesity Market
20. Western Europe Digital Health for Obesity Market
21. UK Digital Health for Obesity Market
22. Germany Digital Health for Obesity Market
23. France Digital Health for Obesity Market
24. Italy Digital Health for Obesity Market
25. Spain Digital Health for Obesity Market
26. Eastern Europe Digital Health for Obesity Market
27. Russia Digital Health for Obesity Market
28. North America Digital Health for Obesity Market
29. USA Digital Health for Obesity Market
30. Canada Digital Health for Obesity Market
31. South America Digital Health for Obesity Market
32. Brazil Digital Health for Obesity Market
33. Middle East Digital Health for Obesity Market
34. Africa Digital Health for Obesity Market
36. Digital Health for Obesity Market Competitive Landscape and Company Profiles
37. Digital Health for Obesity Market Other Major and Innovative Companies
40. Digital Health for Obesity Market High Potential Countries, Segments and Strategies
41. Appendix
List of Tables
Executive Summary
Digital Health For Obesity Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses digital health for obesity market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
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Description
Where is the largest and fastest growing market for digital health for obesity? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital health for obesity market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Component: Software; Hardware; Services2) By Functionality: Weight Monitoring; Diet And Nutrition Management; Physical Activity Tracking; Behavioral Therapy Or Computer Based Test; Remote Patient Monitoring
3) By End-Use: Patients; Providers; Payers; Other Users
Subsegments:
1) By Software: Mobile Applications; Web-Based Platforms; Artificial Intelligence-Powered Coaching Tools; Diet And Nutrition Tracking Software; Fitness And Activity Monitoring Software; Behavioral Modification Programs; Telehealth Software; Electronic Health Record (EHR) Integration Tools2) By Hardware: Wearable Fitness Trackers; Smart Scales; Smartwatches; Body Composition Analyzers; Connected Glucometers; Blood Pressure Monitors; Sleep Trackers; Internet of Things-Enabled Health Devices
3) By Services: Remote Patient Monitoring; Teleconsultation Services; Weight Management Counseling; Subscription-Based Wellness Programs; Personalized Coaching Services; Behavioral Therapy Sessions; Data Analytics And Reporting Services; Clinical Support And Follow-Up
Companies Mentioned: Teladoc Health Inc.; WW International Inc.; Hims & Hers Inc.; Noom Inc.; Vida Health Inc.; Twin Health Inc.; Allurion Technologies Inc.; Virta Health Corp.; Omada Health Inc.; DarioHealth Corp.; WellDoc Inc.; Sidekick Health; Qardio Inc.; Fitterfly Pvt. Ltd.; Form Health; Lark Health Inc.; Knownwell Inc.; Ilant Health Inc.; MyNetDiary Inc.; Rimidi Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Digital Health for Obesity market report include:- Teladoc Health Inc.
- WW International Inc.
- Hims & Hers Inc.
- Noom Inc.
- Vida Health Inc.
- Twin Health Inc.
- Allurion Technologies Inc.
- Virta Health Corp.
- Omada Health Inc.
- DarioHealth Corp.
- WellDoc Inc.
- Sidekick Health
- Qardio Inc.
- Fitterfly Pvt. Ltd.
- Form Health
- Lark Health Inc.
- Knownwell Inc.
- Ilant Health Inc.
- MyNetDiary Inc.
- Rimidi Inc
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | February 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 99.36 Billion |
| Forecasted Market Value ( USD | $ 247.33 Billion |
| Compound Annual Growth Rate | 25.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
