The women's Euros 2025 report forms part of the analyst's Retail Occasions series and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers regarding the women's Euros. The report analyses the market and consumer attitudes.
Scope
- Younger age groups are significantly more likely to make women’s Euros-related purchases than older demographics
- UK consumers are more likely to make retail related purchases for the women's Euros than leisure related purchases
- The majority of consumers agree that retailers should have done more to promote the women’s Euros in 2025
- Food and drink emerged as the most dominant category, as consumers chose to watch matches at home with friends and family.
Reasons to Buy
- Understand the spending habits of UK consumers during the women's Euros.
- Understand what key demographics are purchasing items for the women's Euros, by category.
Table of Contents
- Consumer attitudes
- Buying dynamics
- Financial spending
- Channel usage
- Women’s Euros statements
- Category Breakdown
- Buying dynamics - Food & drink
- Buying dynamics - Clothing & Footwear
- Buying dynamics - Items for hosting a viewing party
- Buying dynamics - Decorations
- Buying dynamics - Other merchandise
- Methodology
- Women’s Euros viewing penetration by demographic and region (2025) (%) and men's Euros viewing penetration total (2024)
- Women’s Euros shopper penetration by demographic and region (2025) (%) and men's Euros shopper penetration total (2024)
- Women’s Euros shopper profile by demographic and region (2025) (%)
- Women’s Euros retail penetration by demographic and region (2025) (%) and men's Euros retail penetration total (2024)
- Women’s Euros leisure penetration by demographic and region (2025) (%) and men's Euros leisure penetration total (2024)
- How consumers financed or intend to finance their spending on the women's Euros (2025) (%)
- Activities planned by women's Euros viewers (2025) (%)
- Channel used for purchasing for the Women's Euros (2025) (%)
- Agreement and disagreement with statements about the women's Euros (2025) (%)
- Agreement and disagreement with the statement “I find the men’s Euros more interesting than the women’s Euros”, overall and by gender (2025)
- Women’s Euros shoppers purchasing food & drink, total and by demographic (2025) (%)
- Women’s Euros shoppers purchasing clothing & footwear, total and by demographic (2025) (%)
- Women’s Euros shoppers purchasing Items for hosting a viewing party, total and by demographic (2025) (%)
- Women’s Euros shoppers purchasing decorations, total and by demographic (2025) (%)
- Women’s Euros shoppers purchasing other merchandise, total and by demographic (2025) (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
