Streaming Media Devices Market Report 2026

The streaming media devices market size has grown rapidly in recent years. It will grow from $19 billion in 2025 to $22.17 billion in 2026 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to early growth in set-top box usage, increasing adoption of Smart TVs, reliance on broadband infrastructure, rise of online video consumption, expansion of console-based streaming.

The streaming media devices market size is expected to see rapid growth in the next few years. It will grow to $42.22 billion in 2030 at a compound annual growth rate (CAGR) of 17.5%. The growth in the forecast period can be attributed to rising demand for 4k and 8k streaming, increasing use of ai-driven content recommendations, growth in multi-device streaming ecosystems, expansion of subscription-based entertainment services, development of low-latency streaming technologies. Major trends in the forecast period include adoption of ar-enhanced streaming interfaces, integration of IoT-connected smart media devices, expansion of cloud-optimized streaming platforms, development of AI-based content personalization engines, advancement of high-performance embedded media processing.

The increasing popularity of video game streaming is significantly boosting the growth of the streaming media devices market. Video game streaming combines traditional broadcasting with internet gaming, featuring key characteristics such as real-time interaction, sociability, and suspense. Streaming media devices enable the live streaming of video game content on television sets. For instance, in 2022, the Department of Foreign Affairs and Trade, an Australian federal agency responsible for foreign policies and relations, reported that the digital gaming industry was valued at $240 billion globally in 2020 and is projected to reach $294 billion by 2024. Therefore, the growing popularity of video game streaming is expected to drive the streaming media devices market.

Leading companies in the streaming media devices market are actively engaged in the development of technological advancements, such as cloud-based one-stop streaming technology, to gain a competitive edge. Cloud-based one-stop streaming technology is a comprehensive platform that enables users to manage, deliver, and monetize their video content from a single centralized location. As an illustration, in June 2023, KKCompany Technologies Inc., a multinational technology group based in Taiwan, introduced BlendVision One. This cloud-based, one-stop streaming technology solution is designed to empower businesses in unlocking the full potential of digital media transformation. Offering flexibility for various streaming requirements, BlendVision One streamlines the streaming workflow, making it convenient for businesses to manage content and provide a seamless experience to their audience.

In February 2024, Walmart, a US-based retail company, acquired Vizio for $2.3 billion. This acquisition is a strategic initiative for Walmart to enhance its presence in retail media and smart home technology. Vizio is a US-based firm that specializes in consumer electronics, including televisions, sound bars, viewer data, advertising, and streaming services.

Major companies operating in the streaming media devices market are Google LLC, Sony Corporation, Roku Inc., Samsung Electronics Co. Ltd., Apple Inc., Amazon.com Inc., Nvidia Corporation, Huawei Technologies Co. Ltd., HiMedia Technology Limited, ARRIS International Limited, D-Link Corporation, AsusTek Computer Inc., LG Electronics Inc., Microsoft Corporation, Humax Co. Ltd., Xiaomi Corporation, Panasonic Corporation, Toshiba Corporation, Sharp Corporation, Hisense Group Co. Ltd., TCL Technology Group Corporation, Skyworth Digital Holdings Ltd., Changhong Electric Co. Ltd., Sichuan Changhong Electric Co. Ltd., Technicolor SA, Pace plc, Cisco Systems Inc.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the streaming media devices market by raising costs for imported semiconductors, processors, wireless communication modules, and display interface components essential for media streamers, smart TVs, and gaming consoles. North America and Europe, which depend heavily on Asian consumer electronics manufacturing, have experienced elevated retail prices and extended supply cycles. However, tariffs have also encouraged localized production, spurred investment in regional assembly facilities, and supported innovation in cost-efficient streaming hardware to enhance competitive resilience.

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Streaming media devices are hardware devices designed to facilitate the streaming of music and video content to television sets. Typically, these devices are compact cube-shaped boxes positioned in front of TVs and other visual devices to establish connections for streaming services.

The primary types of streaming media devices include game consoles, media streamers, and smart TVs. Game consoles are technological devices utilized for playing video games on televisions. They serve diverse purposes, including e-learning, web browsing, gaming, real-time entertainment, and social networking for end-users in both commercial and residential settings.North America was the largest region in the streaming media devices market in 2025, and is expected to be the fastest-growing region in the global streaming media devices market during the forecast period. The regions covered in the streaming media devices market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the streaming media devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The streaming media devices market consists of sales of streaming sticks, set-top boxes and remote controls. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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