This case study addresses alcohol consumption trends by geography, generation, income, and household size.
All regions are moving toward less frequent or no alcohol consumption. This report looks into the trends behind this and the shopping habits driving the change.
All regions are moving toward less frequent or no alcohol consumption. This report looks into the trends behind this and the shopping habits driving the change.
Scope
- The at-home social occasion remains popular in 2025 as consumers seek to drink less regularly.
- Low-ABV drinks allow consumers to feel enhanced effects of drinking alcohol when socializing in a more minimal way.
- Rises in consumption have been seen in some places, such as the UAE, where alcohol sales have risen due to the high numbers of economic migrants.
Reasons to Buy
- Gain insight into the latest consumer sentiment toward alcoholic drinks.
- Identify the key target audience for alcoholic drinks.
- Understand overarching trends within alcoholic drinks and how to utilize them.
- Plan for the future with expectations about the growth of alcoholic drinks.
Table of Contents
- Market Dynamics
- Analyzing alcohol shoppers:
- By geography
- By generation
- By income
- By household size
- By shopping habits: channel, frequency, and occasion
- Takeaways
- Appendix
