North America Social Commerce Market Size, Share & Industry Analysis Report by Platform/Sales Channel, Business Model, Product Type, Country and Growth Forecast, 2025-2032

The North America Social Commerce Market is expected to witness market growth of 32.6% CAGR during the forecast period (2025-2032).

The US market dominated the North America Social Commerce Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $1.17 trillion by 2032. The Canada market is experiencing a CAGR of 35.5% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 34.2% during 2025-2032. The US and Canada led the North America Social Commerce Market by Country with a market share of 76% and 11.2% in 2024.



Social commerce in North America has quickly transformed from a marketing extension into a fully integrated retail channel due to platform innovations, consumer confidence in digital payments, and an established e-commerce ecosystem. The transition from external links to in-app transactions was signalled by early milestones like Facebook Marketplace (2016) and Instagram's shoppable posts (2018). Platforms like TikTok, Pinterest, and Instagram improved in-app shopping capabilities during the COVID-19 pandemic, and government programs pushed small businesses to use social selling. Thanks to peer reviews, creator content, and direct seller interactions, consumers can now easily find, assess, and buy products within apps.

The emergence of specialized community marketplaces, the use of short-form video as a potent commerce driver, and well-coordinated cross-platform brand storytelling are some of the major trends influencing the market. TikTok propels viral, trend-led commerce, Pinterest concentrates on inspiration-based discovery, Snapchat and YouTube promote interactive and live shopping features, and Meta stresses ecosystem integration across Facebook, Instagram, and WhatsApp. These major players employ different strategies. Backend enablers like Shopify, which facilitate multi-channel selling, and niche platforms like Whatnot further increase competition. Consumer trust is also influenced by regulatory compliance with regard to privacy, disclosure, and authenticity. In general, platform-native innovation, creator collaborations, and smooth multi-channel integration are the three pillars upon which North American social commerce flourishes.

Business Model Outlook

Based on Business Model, the market is segmented into B2C, C2C, and B2B. The B2C market segment dominated the Mexico Social Commerce Market by Business Model is expected to grow at a CAGR of 33.6 % during the forecast period thereby continuing its dominance until 2032. Also, The B2B market is anticipated to grow as a CAGR of 36.5 % during the forecast period during 2025-2032.

Product Type Outlook

Based on Product Type, the market is segmented into Personal & Beauty Care, Apparel, Accessories, Home Products, Health Supplements, Food & Beverage, and Other Product Type. Among various US Social Commerce Market by Product Type; The Apparel market achieved a market size of USD $233.9 Million in 2024 and is expected to grow at a CAGR of 31 % during the forecast period. The Health Supplements market is predicted to experience a CAGR of 33% throughout the forecast period from (2025 - 2032).

Country Outlook

Social commerce in the U.S. has rapidly evolved into a core part of online retail, merging entertainment, social interaction, and shopping within platforms like TikTok, Instagram, YouTube, and Facebook. TikTok Shop, in particular, has become a cultural hub for younger audiences, fueled by creator-led content and real-time live shopping experiences that drive engagement and impulse purchases. Influencers now act as trusted advisors, enabling both major and smaller brands to reach consumers without heavy advertising costs. Integrated payment systems, streamlined logistics, and AI-powered personalization have enhanced convenience, making social commerce a strong competitor to traditional e-commerce. However, challenges remain around trust, counterfeit goods, and consumer privacy, pushing platforms to innovate while ensuring credibility and safety.

List of Key Companies Profiled

• Meta Platforms, Inc.
• ByteDance Ltd.
• Pinterest, Inc.
• Alibaba Group Holding Limited
• Tencent Holdings Ltd.
• Pinduoduo Inc.
• Snap, Inc. (SnapChat)
• Google LLC (Youtube, LLC)
• Shopify Inc.
• Amazon.com, Inc.

Market Report Segmentation

By Platform/Sales Channel

• Video Commerce (Live stream + Prerecorded)
• Apparel Network-led Commerce
• Apparel Reselling
• Group Buying
• Product Review Platforms

By Business Model

• B2C
• C2C
• B2B

By Product Type

• Personal & Beauty Care
• Apparel
• Accessories
• Home Products
• Health Supplements
• Food & Beverage
• Other Product Type

By Country

• US
• Canada
• Mexico
• Rest of North America