North America AI Shopping Assistant Market Size, Share & Industry Analysis Report by Offering, Technology, End-use, Type, Country and Growth Forecast, 2025-2032

The North America AI Shopping Assistant Market is expected to witness market growth of 25.4% CAGR during the forecast period (2025-2032).

The US market dominated the North America AI Shopping Assistant Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $5.47 billion by 2032. The Canada market is experiencing a CAGR of 28.4% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 26.8% during 2025-2032. The US and Canada led the North America AI Shopping Assistant Market by Country with a market share of 75.2% and 9.9% in 2024.



The North American AI shopping assistant market is rapidly advancing, driven by retailer demand for enhanced customer experiences, inventory management, and pricing optimization. Moving from rule-based chatbots in the early 2010s to sophisticated, multimodal AI by the mid-2020s, growth is fueled by rising e-commerce, robust cloud infrastructure, and cutting-edge natural language processing. Events like the COVID-19 pandemic hastened digital adoption, and the widespread use of voice assistants set higher standards for commerce. Today, generative AI enables natural, context-aware product recommendations and dynamic content across text, voice, and visuals. Government-backed responsible AI initiatives in the US and Canada further stimulate retail innovation.

Rising multimodal, cross-platform AI assistants, the increasing significance of responsible and privacy-conscious AI, and the incorporation of generative AI into personalized commerce are some of the major trends influencing the market. In addition to prioritizing ethical AI deployment and adherence to laws like the CCPA, major players like Amazon, Shopify, Google, Walmart, and Target are fostering innovation through platform integration, AI model development, and strategic acquisitions. These initiatives are aided by cloud providers like AWS, Azure, and Google Cloud, which provide co-development opportunities and scalable infrastructure. In order to provide seamless, customized, and safe shopping experiences that utilize AI across channels, a dynamic ecosystem of tech behemoths, retail incumbents, and niche startups make up the competitive landscape.

Offering Outlook

Based on Offering, the market is segmented into Solution, and Services. With a compound annual growth rate (CAGR) of 27.9% over the projection period, the Solution Market, dominate the Canada AI Shopping Assistant Market by Offering in 2024 and would be a prominent market until 2032. The Services market is expected to witness a CAGR of 29.4% during 2025-2032.

End-use Outlook

Based on End-use, the market is segmented into Retail & E-Commerce, BFSI, Healthcare, Travel & Hospitality, Media & Entertainment, and Other End-use. The Retail & E-Commerce market segment dominated the US AI Shopping Assistant Market by End-use is expected to grow at a CAGR of 24 % during the forecast period thereby continuing its dominance until 2032. Also, The Travel & Hospitality market is anticipated to grow as a CAGR of 26 % during the forecast period during 2025-2032.

Country Outlook

The presence of AI-native businesses, broad digital adoption, and technological leadership has made the US the largest and most developed market for AI shopping assistants in North America. With the rise in online shopping brought on by COVID-19, the development of AI in retail has accelerated, from the first chatbots in the 2010s to the generative AI tools of today. Strong digital infrastructure, the prevalence of smart devices, and large investments made by tech companies and retailers - backed by federal guidelines like the "Blueprint for an AI Bill of Rights" - are important factors. Generative AI is being used by big players like Amazon, Walmart, and Google to customize customer experiences with features like contextual learning, conversational checkout, and intelligent product recommendations. The U.S. market is becoming more competitive as a result of platforms like Shopify that allow smaller retailers to implement AI-driven personalization.

List of Key Companies Profiled

• Amazon.com, Inc.
• Google LLC
• Shopify Inc.
• Salesforce, Inc.
• Apple, Inc.
• Microsoft Corporation
• Alibaba Group Holding Limited
• eBay, Inc.
• Adobe, Inc.
• Walmart, Inc.

Market Report Segmentation

By Offering

• Solution
• Services

By Technology

• Natural Language Processing (NLP)
• Machine Learning (ML)
• Computer Vision (CV)
• Other Technology

By End-use

• Retail & E-Commerce
• BFSI
• Healthcare
• Travel & Hospitality
• Media & Entertainment
• Other End-use

By Type

• Text
• Voice
• Multimodal
• Visual

By Country

• US
• Canada
• Mexico
• Rest of North America