Interactive QR Packaging Market Report 2025

The interactive QR packaging market size has grown strongly in recent years. It will grow from $4.74 billion in 2024 to $5.1 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to the rise of mobile smartphone adoption, the growth of e-commerce and omnichannel retailing, the growth of digital marketing and advertising, increased adoption in the food and beverage industry, and the expansion of contactless solutions.

The interactive QR packaging market size is expected to see strong growth in the next few years. It will grow to $6.72 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. Growth during this forecast period will be fueled by broader adoption in the pharmaceutical and healthcare industries, regulatory pressures for greater transparency in product information, rising emphasis on brand differentiation and user experience, the expansion of IoT and connected packaging solutions, and the increasing popularity of eco-friendly packaging. Key trends anticipated during this time include the development of augmented reality and AI-enhanced packaging, advancements in QR code capabilities, the growing use of AI and data analytics, integration with IoT sensors, and the use of blockchain to verify product authenticity.

The increasing adoption of green packaging is expected to propel the growth of the interactive QR packaging market going forward. Green packaging refers to environmentally friendly packaging solutions designed to reduce the negative impact on the planet. Adoption of green packaging is increasing due to rising environmental awareness, as consumers and businesses seek to reduce plastic waste and lessen their impact on the planet. Interactive QR packaging helps green packaging by enabling brands to share detailed recycling instructions and sustainability information digitally, reducing the need for excessive printed materials and promoting eco-friendly consumer behavior. For instance, in January 2023, according to Protega Global Ltd., a UK-based packaging company, as of January 2023, 81% of consumers are demanding sustainable packaging, with 73% of UK consumers specifically valuing paper or cardboard packaging as a key indicator of a brand’s sustainability. Therefore, the increasing adoption of green packaging is driving the growth of the interactive QR packaging market.

Major companies operating in the interactive QR packaging market are focusing on developing technologically advanced solutions, such as QR code-enabled connected packaging, to enhance consumer engagement, provide real-time product information, and support supply chain transparency. QR code-enabled connected packaging refers to smart packaging that uses QR codes to link physical products to digital content, enhancing consumer interaction, product transparency, and brand engagement. For instance, in November 2023, LIPTON, a Netherlands-based company that produces tea and herbal drinks, launched QR code-enabled connected packaging, allowing consumers to scan QR codes on their tea products to access interactive digital content and personalized experiences. This initiative is designed to enhance consumer engagement by offering features such as gamified promotions, informative videos, loyalty programs, and sustainability messaging tailored to each market. The packaging also helps Lipton collect valuable consumer data and reinforces the brand's commitment to sustainability by educating users on environmental initiatives and proper recycling practices.

In April 2022, Noissue, a New Zealand-based operator of an eco-friendly custom packaging platform, acquired Tapkit for $2.3 million. With this acquisition, Noissue aims to integrate dynamic QR codes and microsite technology into its sustainable packaging, enabling brands to bridge the gap between physical packaging and digital experiences to better engage and interact with customers at the point of unboxing. Tapkit is a UK-based company that operates as a cloud-based platform offering software for link management and interactive QR code packaging.

Major players in the interactive QR packaging market are Ball Corporation, Amcor plc, Berry Global Inc., Crown Holdings Inc., Oji Holdings Corporation, Stora Enso Oyj, Mondi plc, Graphic Packaging Holding Company, DS Smith Limited, Avery Dennison Corporation, Packaging Corporation of America, Sealed Air Corporation, Tetra Pak International S.A., Constantia Flexibles GmbH, AR Code, NaviLens, ePac Holdings LLC, QR Planet, Flowcode Inc., Beaconstac Inc., QR Connect, Smurfit Kappa Group plc, and Scanova Systech Private Limited.

Asia-Pacific was the largest region in the interactive QR packaging market in 2024. The regions covered in interactive QR packaging report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the interactive QR packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

Interactive QR packaging involves incorporating QR codes into product packaging to create a digital link between brands and consumers. When scanned using a smartphone, these codes direct users to online platforms, effectively transforming traditional packaging into a tool for two-way communication. This method improves the consumer experience by turning ordinary packaging into a dynamic and engaging interface.

The primary types of packaging used in interactive QR packaging include primary, secondary, and tertiary packaging. Primary packaging refers to the initial layer that directly surrounds and protects the product. It utilizes various materials such as paper and paperboard, plastics, glass, and metal, tailored to support different QR code functionalities including authentication and anti-counterfeiting, product information and transparency, consumer engagement and gamification, loyalty rewards and discounts, tracking and traceability, as well as smart features like AR or VR integration. The market incorporates a range of technologies including static QR codes, dynamic QR codes, and blockchain-based QR codes, and caters to end users across sectors such as industrial, automotive, food and beverage, healthcare, electronics, and more.

The interactive QR packaging market research report is one of a series of new reports that provides interactive QR packaging market statistics, including interactive QR packaging industry global market size, regional shares, competitors with an interactive QR packaging market share, detailed interactive QR packaging market segments, market trends and opportunities, and any further data you may need to thrive in the interactive QR packaging industry. This interactive QR packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The interactive QR packaging market consists of revenues earned by entities by providing services such as sustainability and recycling information, personalized marketing campaigns, customer feedback and surveys, and product authentication. The market value includes the value of related goods sold by the service provider or included within the service offering. The interactive QR packaging market also includes sales of digital manuals, QR codes, near-field communication tags, augmented reality markers, and Bluetooth beacons. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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