Micro Investing Platform Market Report 2025

The micro-investing platform market size has grown rapidly in recent years. It will grow from $0.78 billion in 2024 to $0.93 billion in 2025 at a compound annual growth rate (CAGR) of 19.3%. The growth during the historic period can be credited to increasing financial inclusion among millennials, wider adoption of mobile banking, growing awareness of long-term investing, rising demand for low-cost investment options, and heightened interest in automated savings tools.

The micro-investing platform market size is expected to see rapid growth in the next few years. It will grow to $1.85 billion in 2029 at a compound annual growth rate (CAGR) of 19%. The growth in the forecast period is expected to be driven by deeper integration of fintech in personal finance, a stronger preference for user-friendly investment apps, increased adoption of fractional share investing, expanding financial literacy initiatives, and growing demand for passive income streams. Key trends anticipated include advancements in robo-advisory algorithms, development of goal-based investing features, innovations in gamified saving interfaces, enhanced integration with digital wallets, and progress in personalized investment recommendations.

The increasing penetration of smartphones is expected to drive the growth of the micro investing platform market in the coming years. Smartphones are handheld electronic devices that combine mobile phone capabilities with advanced computing features. This growth is fueled by improved internet access and affordable mobile data, especially in emerging markets, which allow more people to stay connected and access digital services. Smartphones provide convenient, on-the-go access to micro-investing platforms, enabling users to monitor and manage portfolios, receive real-time alerts, and execute transactions quickly with just a few taps. For example, in February 2023, Uswitch Limited, a UK-based financial authority, reported that the UK had 71.8 million smartphones in 2022, marking a 3.8% increase (about 2.6 million) from 2021. Furthermore, by 2025, it is projected that 95% of the UK’s 68.3 million residents (approximately 65 million people) will own smartphones. Thus, rising smartphone penetration is fueling growth in the micro investing platform market.

Key players in the micro investing platform market are leveraging technological advances such as robo-advisory platforms to improve portfolio personalization, investment automation, and overall user experience. Robo-advisory platforms use algorithms and artificial intelligence to provide automated, cost-effective investment advice and portfolio management with minimal human involvement. For instance, in May 2024, FutureMoney, a US-based financial platform provider, launched a micro-investing app designed to help families build generational wealth. These apps typically enable fractional share investing, allowing users to invest small amounts without purchasing full shares. They often feature round-up options that automatically invest spare change from everyday purchases, along with automated recurring contributions to gradually build savings.

In February 2024, CRED Private Limited, an India-based fintech company, acquired Kuvera Money Private Limited for an undisclosed amount. Through this acquisition, CRED aims to enhance its wealth management offerings by incorporating Kuvera’s direct mutual fund and investment advisory services into its platform, thus providing users with a more comprehensive range of financial products. Kuvera Money Private Limited is an India-based provider of direct mutual fund investments and micro-investing platforms.

Major players in the micro investing platform market are Interactive Brokers LLC, SoFi Technologies Inc., Robinhood Markets Inc., State Street Global Advisors, Webull Financial LLC, Wealthsimple Inc., Acorns Grow Incorporated, M1 Finance, Public.com, Greenlight Financial Technology Inc., CommSec Pocket, Betterment LLC, Moneybox Limited, Nutmeg Saving and Investment Limited, Stash Financial Inc., Sharesies Limited, Raiz Invest Limited, Wealthify Limited, Wombat Invest Ltd, and Pearler Investments Pty Ltd.

North America was the largest region in the micro investing platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in micro investing platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the micro investing platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

A micro investing platform is a digital service or mobile app that enables individuals to invest small sums of money - sometimes just a few rupees or cents - into financial instruments such as stocks, exchange-traded funds (ETFs), or mutual funds. These platforms aim to make investing more accessible, particularly for beginners or those with limited disposable income.

The main categories of micro investing platforms include web-based and mobile-based platforms. A web-based micro investing platform is an online service accessed through a web browser, allowing users to invest small amounts in stocks, ETFs, or other assets. These platforms consist of software and services and can be deployed through various modes, such as on-premises or cloud. They support applications such as robo-advisory, portfolio management, financial planning, and more, serving end users including individual investors, financial institutions, wealth management firms, and others.

The micro investing platform market research report is one of a series of new reports that provides micro investing platform market statistics, including micro investing platform industry global market size, regional shares, competitors with a micro investing platform market share, micro investing platform market segments, market trends and opportunities, and any further data you may need to thrive in the micro investing platform industry. This micro investing platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The micro investing platform market consists of revenues earned by entities by providing services such as fractional share investing, round-up investments, recurring deposits, cash management accounts, and tax-loss harvesting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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