Micro Investing Application Market Report 2025

The micro investing application market size has grown rapidly in recent years. It will grow from $1.5 billion in 2024 to $1.5 billion in 2025 at a compound annual growth rate (CAGR) of 17.7%. The growth during the historical period was driven by increasing financial inclusion, rising global smartphone penetration, growing investment interest among millennials, higher demand for automation, and expanding awareness of investing.

The micro investing application market size is expected to see strong growth in the next few years. It will grow to $3.35 billion in 2029 at a compound annual growth rate (CAGR) of 17.4%. The growth during the forecast period is expected to be driven by rising fintech adoption, increasing disposable income, growing popularity of fractional shares, a stronger focus on financial literacy, and expanding use of digital wallets. Key trends in this period include integration with digital wallets, cloud-based infrastructure, expansion of API ecosystems, incorporation of edge computing, hyper-personalized micro-investment portfolios, and the use of artificial intelligence (AI).

Rising internet penetration is driving growth in the micro-investing application market by increasing access to digital financial tools. Internet penetration measures the share of the population that uses the internet regularly, reflecting overall digital connectivity. The rise in affordable smartphones and widespread network availability has enabled more people, particularly in developing regions, to connect online and access financial services. Micro-investing applications leverage this connectivity to allow users to invest small amounts conveniently via smartphones, democratizing access to financial markets. For instance, in 2024, approximately 5.5 billion people were using the internet, up by 227 million from 2023, according to the International Telecommunication Union.

Major companies are introducing innovative micro-investing apps to simplify investment processes and promote financial inclusion. These mobile platforms enable users to invest small sums automatically, attracting first-time investors and those with limited funds. For example, in May 2024, Future Money, a US-based fintech company, launched an app allowing parents to set up investment accounts for their children with features such as Junior Roth IRAs, automated portfolios, and tax-advantaged options, supporting long-term wealth-building for families across income levels.

In May 2025, Acorns Grow Incorporated acquired EarlyBird, integrating custodial investment and gifting features into its platform. This move enhanced Acorns’ capabilities in family financial planning, attracted younger investors early, and reinforced long-term multi-generational wealth-building tools. EarlyBird specializes in micro-investing applications focused on children’s future investments.

Major players in the micro investing application market are eToro Group Ltd., Interactive Brokers, SoFi Invest, Robinhood Markets Inc., Webull Corporation, Wealthsimple Inc., Public Holdings Inc., Greenlight Financial Technology Inc., Commonwealth Securities Limited, Acorns Grow Incorporated, Betterment LLC, Digital Moneybox Limited, Stash Financial Inc., M1 Finance LLC, Sharesies Limited, Heliograph Group Pty Ltd., Wealthify Limited, Raiz Invest Limited, Spaceship Voyager Pty Ltd., Pearler LLC.

North America was the largest region in the micro investing application market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in micro-investing application report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the micro-investing application market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

A micro-investing application is a digital platform that enables individuals to invest small amounts of money, often by rounding up spare change from everyday purchases or purchasing fractional shares in stocks and exchange-traded funds (ETFs). These applications aim to democratize investing by eliminating traditional barriers such as high minimum investment requirements, making it easier for beginners to gradually build wealth.

The main platform types for micro-investing applications are iOS, Android, and web-based. iOS-based applications are mobile platforms developed for Apple devices, allowing users to invest small amounts across various asset classes. These apps support investments in stocks, ETFs, bonds, mutual funds, cryptocurrencies, and more, and cater to both personal and commercial use. Key end users include retail investors and institutional investors.

The micro investing application market research report is one of a series of new reports that provides micro investing application market statistics, including micro investing application industry global market size, regional shares, competitors with a micro investing application market share, detailed micro investing application market segments, market trends and opportunities, and any further data you may need to thrive in the micro investing application industry. This micro investing application market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The micro-investing application market includes revenues earned by entities by round-up investing, recurring investments, fractional shares, thematic or goal-based portfolios, robo-advisory services, education and financial literacy tools, and cashback or rewards investing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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