Card Personalization Solutions Market Report 2026

The card personalization solutions market size has grown strongly in recent years. It will grow from $3.18 billion in 2025 to $3.44 billion in 2026 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to increasing issuance of chip and contactless cards, adoption of centralized personalization workflows, growth of secure payment infrastructure, rising demand for high-volume card production, availability of advanced card printing technologies.

The card personalization solutions market size is expected to see strong growth in the next few years. It will grow to $4.64 billion in 2030 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to increasing shift toward cloud-based personalization systems, rising focus on compliance-driven card solutions, growth in smart card adoption, increasing outsourcing of card issuance operations, expansion of digital identity programs. Major trends in the forecast period include increasing adoption of end-to-end card personalization platforms, rising demand for integrated software and hardware solutions, growing use of advanced printing technologies, expansion of managed card issuance services, enhanced focus on data security and accuracy.

The growing volume of digital transactions is expected to drive the expansion of the card personalization solutions market. Digital transactions refer to electronic payments made via online or mobile platforms without the use of physical cash or paper-based processes. This growth is being fueled by the rapid adoption of mobile wallets and contactless payment methods, as consumers increasingly seek faster, more secure, and more convenient payment options. Card personalization solutions enhance security in these transactions by embedding user-specific data, including encrypted credentials and authentication features, directly onto the card, reducing the risk of fraud and unauthorized access. For example, in July 2024, UK Finance, a UK-based trade association, reported that the UK recorded 18.3 billion contactless payment transactions in 2023, representing a 7% increase from 17 billion transactions in 2022. As a result, the rise in digital transactions is contributing to the growth of the card personalization solutions market.

Companies in the card personalization solutions market are introducing advanced technologies, such as generative artificial intelligence-based card design platforms, to deliver highly customized and creative personalization experiences. These AI-powered platforms use machine learning models to generate unique visual designs, enabling customers to personalize their payment cards with distinctive and expressive styles. For instance, in October 2024, Vietnam International Bank, a Vietnam-based commercial bank, launched Card Design on Demand. This service allows customers to upload personal images or take real-time photos, which are then transformed into customized designs using generative AI. The platform offers multiple design themes, including chibi, artistic, and premium styles, helping customers showcase their personality while enhancing engagement and satisfaction. The initiative also reinforces the bank’s position as a leader in digital banking personalization.

In May 2025, CPI Card Group Inc., a US-based payments technology provider, acquired Arroweye Solutions Inc. for $45.55 million. This acquisition expands CPI’s payment card portfolio by incorporating Arroweye’s digitally driven, on-demand production capabilities, which enable hyper-personalization, rapid order fulfillment, and inventory-free operations for financial institutions, fintech companies, and prepaid programs across the U.S. market. Arroweye Solutions Inc. is a US-based provider of card personalization solutions.

Major companies operating in the card personalization solutions market are Gemalto NV, HID Global Corporation, Entrust Datacard Corporation, Thales Group, IDEMIA Group SAS, Zebra Technologies Corporation, Mühlbauer Group GmbH, Matica Technologies AG, Atlantic Zeiser GmbH, NBS Technologies Inc., Valid Soluções S.A., Evolis SA, MagTek Inc., CardLogix Corporation, AUSTRIACARD AG, Perfect Plastic Printing Corporation, CPS Cards LLC, ProCard Co Ltd., Watchdata Technologies Ltd., Toppan Printing Co Ltd., Goldpac Group, Samoon Information Technology Co Ltd., SwiftColor Inc., Quipu GmbH, Muehlbauer Holding AG and Co KG, Atlantic Zeiser.

North America was the largest region in the card personalization solutions market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the card personalization solutions market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the card personalization solutions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The card personalization solutions market consists of revenues earned by entities by providing services such as indent printing, photo and biometric data integration, digital card issuance support, multi-language personalization, and localization. The market value includes the value of related goods sold by the service provider or included within the service offering. The card personalization solutions market also includes sales of instant card issuance machines, central issuance card printers, card carriers, envelopes, and insert materials. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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