Card Personalization Solutions Market Report 2025

The card personalization solutions market size has grown strongly in recent years. It will grow from $2.94 billion in 2024 to $3.18 billion in 2025 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period was driven by increasing consumer awareness, rising disposable incomes, accelerating urbanization, the expansion of retail networks, and growing demand for premium products.

The card personalization solutions market size is expected to see strong growth in the next few years. It will grow to $4.31 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. In the forecast period, growth is expected to be supported by the rising adoption of digital platforms, greater emphasis on sustainability, increasing preference for personalized experiences, the expansion of e-commerce channels, and heightened demand from emerging economies. Key trends anticipated include ongoing product innovations, increased investment in research and development, a stronger focus on sustainable solutions, integration of artificial intelligence, and the development of eco-friendly packaging.

The growing volume of digital transactions is expected to drive the expansion of the card personalization solutions market. Digital transactions refer to electronic payments made via online or mobile platforms without the use of physical cash or paper-based processes. This growth is being fueled by the rapid adoption of mobile wallets and contactless payment methods, as consumers increasingly seek faster, more secure, and more convenient payment options. Card personalization solutions enhance security in these transactions by embedding user-specific data, including encrypted credentials and authentication features, directly onto the card, reducing the risk of fraud and unauthorized access. For example, in July 2024, UK Finance, a UK-based trade association, reported that the UK recorded 18.3 billion contactless payment transactions in 2023, representing a 7% increase from 17 billion transactions in 2022. As a result, the rise in digital transactions is contributing to the growth of the card personalization solutions market.

Companies in the card personalization solutions market are introducing advanced technologies, such as generative artificial intelligence-based card design platforms, to deliver highly customized and creative personalization experiences. These AI-powered platforms use machine learning models to generate unique visual designs, enabling customers to personalize their payment cards with distinctive and expressive styles. For instance, in October 2024, Vietnam International Bank, a Vietnam-based commercial bank, launched Card Design on Demand. This service allows customers to upload personal images or take real-time photos, which are then transformed into customized designs using generative AI. The platform offers multiple design themes, including chibi, artistic, and premium styles, helping customers showcase their personality while enhancing engagement and satisfaction. The initiative also reinforces the bank’s position as a leader in digital banking personalization.

In May 2025, CPI Card Group Inc., a US-based payments technology provider, acquired Arroweye Solutions Inc. for $45.55 million. This acquisition expands CPI’s payment card portfolio by incorporating Arroweye’s digitally driven, on-demand production capabilities, which enable hyper-personalization, rapid order fulfillment, and inventory-free operations for financial institutions, fintech companies, and prepaid programs across the U.S. market. Arroweye Solutions Inc. is a US-based provider of card personalization solutions.

Major players in the card personalization solutions market are Fiserv Inc., Tietoevry Corporation, Vericast Corporation, PayCore Payment Services Inc., CPI Card Group Inc., In-Solutions Global Ltd., Diusframi Group S.A., American Bank Note Corporation, Perfect Plastic Printing Corporation, Pack-Smart Inc., Buskro Ltd., Golden Chip Company Limited, CPS Cards Inc., Smart Packaging Solutions S.A.S., Arroweye Solutions Inc., Network International LLC, CMS Info Systems Limited, Société Maghrébine de Monétique S.A. (S2M), Allegheny Card Solutions Inc., and Watchdata Technologies Ltd.

North America was the largest region in the card personalization solutions market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in card personalization solutions report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the card personalization solutions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

Card personalization solutions are systems and processes designed to tailor physical cards to specific requirements. They incorporate personalized elements such as user data, security features, and unique identifiers, ensuring each card is distinct and aligned with its intended purpose. These solutions focus on maintaining accuracy, security, and compliance with relevant standards.

The key components of card personalization solutions include software, hardware, and services. Card personalization software is a specialized tool that enables the secure customization and encoding of payment, identification, and access cards with unique visual designs and user-specific data. The solutions apply to various card types, including magnetic stripe cards, chip cards, contactless cards, and smart cards, and utilize technologies such as digital printing, thermal transfer, ultraviolet printing, inkjet printing, and laser printing. They are used across multiple sectors, including financial institutions, government agencies, retail businesses, and others.

The card personalization solutions market research report is one of a series of new reports that provides card personalization solutions market statistics, including the card personalization solutions industry global market size, regional shares, competitors with the card personalization solutions market share, detailed card personalization solutions market segments, market trends, and opportunities, and any further data you may need to thrive in the card personalization solutions industry. This card personalization solutions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The card personalization solutions market consists of revenues earned by entities by providing services such as indent printing, photo and biometric data integration, digital card issuance support, multi-language personalization, and localization. The market value includes the value of related goods sold by the service provider or included within the service offering. The card personalization solutions market also includes sales of instant card issuance machines, central issuance card printers, card carriers, envelopes, and insert materials. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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