Card Personalization Machines Market Report 2025

The card personalization machines market size has grown rapidly in recent years. It will grow from $1.1 billion in 2024 to $1.22 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. The growth during the historic period was driven by the increasing adoption of government-issued identity cards, expanding implementation of access control systems, rising use of payment cards in emerging markets, growing demand for efficient employee and student ID issuance, and heightened need for secure identification solutions.

The card personalization machines market size is expected to see rapid growth in the next few years. It will grow to $ 1.82 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period is expected to be driven by rising demand for multi-functional smart cards, increased implementation of contactless payment infrastructure, growing investments in automated card issuance, expanding need for on-site card issuance systems, and a stronger focus on secure identity verification in public services. Major trends during this period include advancements in laser engraving and contactless card technologies, development of eco-friendly card personalization solutions, integration of AI and machine learning for smart personalization, innovation in high-speed and modular card issuance systems, and the emergence of cloud-based personalization platforms.

Rising demand for banking and identification cards is expected to drive growth in the card personalization machines market. Banking and identification cards, including credit, debit, national ID, and driver’s license cards, are increasingly used for financial transactions and digital identity verification. The demand is rising as governments expand digital identity initiatives to improve public service access and national security. Card personalization machines support this growth by enabling high-speed, secure customization of personal data, photos, and embedded security features, ensuring regulatory compliance and authentication. For example, in 2024, UK-issued debit and credit cards were used for 31.4 billion transactions, up from 30.2 billion in 2023, with cards in circulation reaching 163.4 million, according to UK Finance.

Innovative card personalization solutions are enhancing efficiency and customization across multiple sectors. Advanced systems allow secure printing of names, photos, chips, barcodes, and other design elements for banking, government, and retail applications. For instance, in December 2024, Atlantic Zeiser GmbH launched the CARDLINE VERSA Pro, capable of producing up to 30,000 high-resolution cards per hour with automated inkjet nozzle cleaning, inline variable data ripping, and UV ink-based DoD printing with LED curing for durable output.

In November 2024, HID Global Corporation acquired IXLA to integrate its advanced laser and inkjet personalization technologies, enhancing secure credential issuance for national ID and payment programs, particularly in Europe and emerging markets.

Major players in the card personalization machines market are Zebra Technologies Corporation, Giesecke+Devrient GmbH, IDEMIA Group, HID Global Corporation, Entrust Corporation, CPI Card Group Inc., Mühlbauer Holding AG And Co. KG, MagTek Inc., Evolis SA, Arroweye Solutions Inc., Matica Technologies AG, Atlantic Zeiser GmbH, IDP Corporation Ltd., Shanghai Ulian Equipment Manufacturing Co. Ltd., SwiftColor, CardLogix Corporation, CIM USA Inc., Impex King Equipment Co. Ltd., Piotech Inc., Carlson Engineering And Manufacturing Inc.

North America was the largest region in the card personalization machines market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in card personalization machines report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the card personalization machines market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The swift increase in U.S. tariffs and the ensuing trade tensions in spring 2025 are significantly affecting the machinery sector by increasing costs for steel, hydraulic systems, and precision bearings critical components often imported from tariff-affected regions. Manufacturers of construction, agricultural, and industrial machinery now face squeezed margins, as many long-term contracts prevent immediate price adjustments. The uncertainty has also delayed investment in automation and smart machinery technologies, slowing productivity gains. To adapt, firms are accelerating local supplier development, redesigning products to use alternative materials, and leveraging predictive maintenance to extend equipment lifespans amid higher replacement costs.

Card personalization machines are sophisticated systems designed to individually tailor cards, including credit, debit, identification, and access cards, by printing user-specific details such as names, photos, serial numbers, and barcodes, as well as encoding magnetic stripes or embedding smart chips. These machines are essential for ensuring card security, functionality, and uniqueness by combining visual and electronic personalization features to meet the needs of the end user.

The main types of card personalization machines include embossing machines, thermal printing machines, laser engraving machines, and others. Embossing machines are specialized equipment that press characters or designs onto card surfaces to create raised effects. They comprise software, hardware, and services, and employ various personalization technologies, including inkjet printing, laser engraving, embossing and debossing, direct thermal printing, and offset printing. These machines are offered in different configurations, such as standalone units, fully integrated systems, and modular setups, serving end users across sectors such as financial institutions, government agencies, retailers, healthcare providers, and more.

The card personalization machines market research report is one of a series of new reports that provides card personalization machines market statistics, including card personalization machines industry global market size, regional shares, competitors with a card personalization machines market share, detailed card personalization machines market segments, market trends and opportunities, and any further data you may need to thrive in the card personalization machines industry. This card personalization machines market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The card personalization machines market consists of revenues earned by entities by providing services such as consulting and workflow optimization, machine installation and configuration, card issuance services, remote monitoring and diagnostics, and software integration and support. The market value includes the value of related goods sold by the service provider or included within the service offering. The card personalization machines market also includes sales of products, including card feeders and sorters, embossers and indent printers, card lamination units, laser engraving machines, and smart card encoders. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.