The card personalization machines market size is expected to see rapid growth in the next few years. It will grow to $2.01 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to increase in digital identity initiatives, growth of contactless payment cards, rising cybersecurity concerns, expansion of healthcare id cards, adoption of modular personalization systems. Major trends in the forecast period include growing demand for secure card issuance, rising adoption of smart and chip cards, expansion of government id programs, increasing need for anti fraud personalization, integration of software driven personalization systems.
Rising demand for banking and identification cards is expected to drive growth in the card personalization machines market. Banking and identification cards, including credit, debit, national ID, and driver’s license cards, are increasingly used for financial transactions and digital identity verification. The demand is rising as governments expand digital identity initiatives to improve public service access and national security. Card personalization machines support this growth by enabling high-speed, secure customization of personal data, photos, and embedded security features, ensuring regulatory compliance and authentication. For example, in 2024, UK-issued debit and credit cards were used for 31.4 billion transactions, up from 30.2 billion in 2023, with cards in circulation reaching 163.4 million, according to UK Finance.
Innovative card personalization solutions are enhancing efficiency and customization across multiple sectors. Advanced systems allow secure printing of names, photos, chips, barcodes, and other design elements for banking, government, and retail applications. For instance, in December 2024, Atlantic Zeiser GmbH launched the CARDLINE VERSA Pro, capable of producing up to 30,000 high-resolution cards per hour with automated inkjet nozzle cleaning, inline variable data ripping, and UV ink-based DoD printing with LED curing for durable output.
In November 2024, HID Global Corporation acquired IXLA to integrate its advanced laser and inkjet personalization technologies, enhancing secure credential issuance for national ID and payment programs, particularly in Europe and emerging markets.
Major companies operating in the card personalization machines market are Zebra Technologies Corporation, Giesecke+Devrient GmbH, IDEMIA Group, HID Global Corporation, Entrust Corporation, CPI Card Group Inc., Mühlbauer Holding AG And Co. KG, MagTek Inc., Evolis SA, Arroweye Solutions Inc., Matica Technologies AG, Atlantic Zeiser GmbH, IDP Corporation Ltd., Shanghai Ulian Equipment Manufacturing Co. Ltd., SwiftColor, CardLogix Corporation, CIM USA Inc., Impex King Equipment Co. Ltd., Piotech Inc., Carlson Engineering And Manufacturing Inc.
North America was the largest region in the card personalization machines market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the card personalization machines market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the card personalization machines market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The card personalization machines market consists of revenues earned by entities by providing services such as consulting and workflow optimization, machine installation and configuration, card issuance services, remote monitoring and diagnostics, and software integration and support. The market value includes the value of related goods sold by the service provider or included within the service offering. The card personalization machines market also includes sales of products, including card feeders and sorters, embossers and indent printers, card lamination units, laser engraving machines, and smart card encoders. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Card Personalization Machines Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses card personalization machines market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for card personalization machines? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The card personalization machines market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Embossing Machines; Thermal Printing Machines; Laser Engraving Machines; Other Types2) By Component: Software; Hardware; Services
3) By Type of Personalization Technology: Inkjet Printing; Laser Engraving; Embossing and Debossing; Direct Thermal Printing; Offset Printing
4) By Machine Configuration: Standalone Machines; Fully Integrated Systems; Modular Systems
5) By End-User: Financial Institutions; Government Agencies; Retailers; Healthcare Providers; Other End-Users
Subsegments:
1) By Embossing Machines: Tipping Foil Embossers; High-Pressure Indent Embossers; Magnetic Stripe Embossers; Smart Card Embossers2) By Thermal Printing Machines: Dye Sublimation Printers; Rewritable Card Printers; Retransfer Card Printers; Direct-to-Card Printers
3) By Laser Engraving Machines: Fiber Laser Engravers; Carbon Dioxide Laser Engravers; Ultraviolet (UV) Laser Engravers; Hybrid Laser Systems
4) By Other Types: Inkjet Card Printers; Re-Transfer Laminators; Card Inspection Systems; Encoding and Reading Modules
Companies Mentioned: Zebra Technologies Corporation; Giesecke+Devrient GmbH; IDEMIA Group; HID Global Corporation; Entrust Corporation; CPI Card Group Inc.; Mühlbauer Holding AG and Co. KG; MagTek Inc.; Evolis SA; Arroweye Solutions Inc.; Matica Technologies AG; Atlantic Zeiser GmbH; IDP Corporation Ltd.; Shanghai Ulian Equipment Manufacturing Co. Ltd.; SwiftColor; CardLogix Corporation; CIM USA Inc.; Impex King Equipment Co. Ltd.; Piotech Inc.; Carlson Engineering and Manufacturing Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Card Personalization Machines market report include:- Zebra Technologies Corporation
- Giesecke+Devrient GmbH
- IDEMIA Group
- HID Global Corporation
- Entrust Corporation
- CPI Card Group Inc.
- Mühlbauer Holding AG And Co. KG
- MagTek Inc.
- Evolis SA
- Arroweye Solutions Inc.
- Matica Technologies AG
- Atlantic Zeiser GmbH
- IDP Corporation Ltd.
- Shanghai Ulian Equipment Manufacturing Co. Ltd.
- SwiftColor
- CardLogix Corporation
- CIM USA Inc.
- Impex King Equipment Co. Ltd.
- Piotech Inc.
- Carlson Engineering And Manufacturing Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 1.35 Billion |
| Forecasted Market Value ( USD | $ 2.01 Billion |
| Compound Annual Growth Rate | 10.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |


