West Africa Mayonnaise Market Report and Forecast 2025-2034

The West Africa mayonnaise market size reached a value of almost USD 42.74 Million in the year 2024. The industry is further expected to grow at a CAGR of 9.00% between 2025 and 2034 to reach a value of almost USD 101.18 Million by 2034.

The West Africa mayonnaise market is driven by the increasing number of fast-food chains. Within West Africa, Nigeria is the largest regional market for the product, accounting for the majority of the market share. The country enjoys mayonnaise as a popular condiment, and it is used as a spread for burgers or sandwiches, a base for tacos or rolls, and a dip for snacks. Mayonnaise is also utilized in the form of a staple sauce while preparing numerous appetizers and main course food items.

Market Segmentation

Mayonnaise is a white, cream, or pale-yellow coloured sauce with a thick and creamy consistency. It is made by gradually mixing one ingredient to another while simultaneously stirring, with oil, vinegar, egg yolks, or lemon juice, and seasonings as the main ingredients.

The West Africa mayonnaise market is divided on the basis of distribution channel into:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retailers
• Speciality Stores
• Others

Among all of these, supermarkets and hypermarkets exhibit the largest segment.

On the basis of product type, the industry is bifurcated into:

• Flavoured
• Unflavoured

Currently, consumers mostly prefer flavoured mayonnaise.

On the basis of end use, the industry is bifurcated into:

• Institutional
• Retail

Among all of these, the institutional sector exhibits a clear dominance within the market share. It consists of food processing companies, food chains, cafes, restaurants, hotels, bakeries, and confectioneries.

On the basis of region, the industry is bifurcated into:

• Nigeria
• Algeria
• Ghana
• Senegal
• Guinea
• Ivory Coast
• Cote d’Ivoire

Market Analysis

The West Africa mayonnaise market is driven by the considerable rise in the per capita income of the consumers in the region. On account of this, the region is witnessing lifestyle changes and a shift in eating habits toward convenient, affordable, and quick meals, which require minimum cooking. In addition to this, the demand for mayonnaise is increasing in West Africa due to the availability of various flavours which include mint, tangy pickle, cheese, chipotle, and tandoori. Further, the manufacturers have also launched low-fat and no-fat variants of mayonnaise owing to the increasingly health-conscious consumers across the region. The market is further aided by the increasing number of fast-food chains in West Africa, which has also led to a boost in the consumption of mayonnaise.

Competitive Landscape

The report gives a detailed analysis of the key players in the West Africa mayonnaise market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds. The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.