The global wellness tourism market size reached around USD 896.73 Billion in 2024. The market is projected to grow at a CAGR of 7.00% between 2025 and 2034 to reach nearly USD 1.76 trillion by 2034.
Market Segmentation
Wellness tourism promotes good health and well-being through physical, psychological, and mental activities. While well-being tourism is often compared to medical tourism, as visitors are driven by the health interests of the public, wellness tourists are cautious, often concentrating on prevention and medical tourists are committed to improving or preserving health and quality of life.Based on type, the wellness tourism market can be divided into:
- Domestic
- International
On the basis of activity, the wellness tourism market is segmented into:
- Beauty and Anti-Ageing
- Health and Nutrition
- Fitness and Weight Management
- Preventive and Personalised Medicine
- Complementary and Alternative Medicine
- Spa Industry
- Workplace Wellness
- Others
The industry can be broadly categorised on the basis of its purpose into:
- Primary
- Secondary
The report looks into the regional markets of wellness tourism like:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Market Analysis
The enhancement of ecotourism, cultural tourism, and sports tourism is likely to create many new opportunities for the market. Hectic work schedules and sedentary lifestyles combined with the lack of physical activities have led to increased cases of certain lifestyle related diseases, like diabetes, obesity, and high cholesterol levels. Secondary activities are the leading segment, whereas primary segment is expected to witness a faster growth in the coming years. Activities of secondary tourism include visitors seeking relaxation while it is not the main motivation of the visit. Healthy exercise, spa treatments, and experiences of mind and body are applied to leisure or business trips in the secondary tourism segment. Domestic service is the leading type in the industry.Competitive Landscape
The report presents a detailed analysis of the following key players in the global wellness tourism market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:- Intercontinental Hotels Group
- Marriott International, Inc.
- Hilton Worldwide Holdings, Inc.
- Accor SA
- Wyndham Hotels & Resorts, Inc.
- Hyatt Hotels Corporation
- Red Carnation Hotels Ltd.
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Wellness Tourism Market Analysis
6 North America Wellness Tourism Market Analysis
7 Europe Wellness Tourism Market Analysis
8 Asia-Pacific Wellness Tourism Market Analysis
9 Latin America Wellness Tourism Market Analysis
10 Middle East and Africa Wellness Tourism Market Analysis
11 Market Dynamics
12 Competitive Landscape
Companies Mentioned
The key companies featured in this Wellness Tourism market report include:- Intercontinental Hotels Group
- Marriott International, Inc.
- Hilton Worldwide Holdings, Inc.
- Accor SA
- Wyndham Hotels & Resorts, Inc.
- Hyatt Hotels Corporation
- Red Carnation Hotels Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 159 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 896.73 Billion |
| Forecasted Market Value ( USD | $ 1760 Billion |
| Compound Annual Growth Rate | 7.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 8 |
