Party Supplies Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global party supplies market was valued at USD 14.52 billion in 2024. Growth in corporate event budgets and hybrid celebration formats is fuelling demand for customisable, branded party supplies, spanning eco banners, table settings, and digital props, across MICE and internal engagement sectors. As a result, the market is expected to grow at a CAGR of 8.70% during the forecast period of 2025-2034 to reach a value of USD 33.44 billion by 2034.

Growth in the global market is largely fuelled by rising disposable incomes and a growing emphasis on themed celebrations. According to data from the United States Bureau of Economic Analysis, consumer spending on outdoor recreational goods and services accounted for 2.3% of the GDP, which is USD 639.5 billion, indicating robust demand for celebratory events.

In addition, government initiatives like India’s ‘Startup India’ program and China’s support for cultural exports are encouraging SMEs to innovate in event supplies, boosting the party supplies market development. These support policies are encouraging local manufacturers and exporters of customizable party essentials. Sustainability is also becoming a focal point, with the eco-conscious supplies category witnessing rowing adoption, especially in the European Union under their Green Deal framework.

The increased number of wedding planners planning events and parties, rising urban population, and product developments are all expected to contribute to the market growth over the forecast period. The urban population has grown at an exponential rate during the last few years. According to the United Nations (UN), the urban population, which currently accounts for 55% of the global population, is expected to grow to 68% by 2050.

Key Trends and Recent Developments

May 2025

Instacart, a last-mile delivery business located in San Francisco, announced the release of Fizz, a new party supply mobile app for snacks and drinks. Delivery is available at a fixed USD 5 price through the new Fizz App, which is distinct from the Instacart app. This app launch introduces a streamlined, low-cost delivery model for party essentials, signalling rising demand for rapid fulfilment in last-minute and impulse celebration purchases.

April 2025

Michaels, announced that the company is expanding its offerings to include balloons and party supplies in addition to improved in-store experiences for birthday parties and private events. This development boosts footfall and cross-category sales in the experiential retail party category.

October 2024

Hallmark launched a unique line of party necessities developed in collaboration with TV personality and celebrity chef Duff Goldman. Beyond the basics, the range offers a variety of daring party staples that elevate any gathering. This collaboration reflects the growing trend of premium, celebrity-endorsed party supplies that drive differentiation and higher margins in the themed event merchandising space.

March 2024

Michaels along with improved omnichannel experiences and events for all ages, announced the debut of its new "Birthday Parties" service in the United States. This service highlights the strategic value of omnichannel engagement, integrating product sales with hosted experiences to elevate basket size and customer lifetime value.

Shift Toward Eco-Friendly Supplies

Governments worldwide are placing heavier restrictions on single-use plastics, spurring demand for biodegradable and compostable party supplies. The European Commission's Directive (EU) 2019/904 has led to widespread bans on plastic cutlery and tableware. In response, companies in the party supplies industry are now innovating with bamboo straws, palm leaf plates, and seed-paper invitations. In the United States, California’s SB 54 Packaging Producer Responsibility Act has motivated suppliers to lead the market with responsible offerings. Companies offering eco-certification and transparency are attracting large retail chains and B2B event managers.

Integration of AR and VR in Party Themes

Immersive party experiences are emerging as a key trend in the party supplies market, especially among Gen Z-focused event planners. VR-enabled party games and AR filters for custom selfies have become key attractions. Firms like Lumo Play and ZapWorks have introduced plug-and-play AR experiences for birthday and brand events. In Asia, government-led digital innovation grants in Japan and South Korea are fuelling this adoption. The trend is transforming events into interactive zones, giving B2B event service providers a premium edge in pricing and differentiation.

Demand Surge in Licensed Merchandise

Themed parties such as Disney, Marvel, or anime continue to dominate in the industry. In 2024, licensing revenue for global character-based merchandise crossed USD 356.5 billion, according to party supplies market analysis. Disney’s collaboration with party supply vendors like American Greetings created themed kits targeting B2B retailers and bulk buyers. Governments, particularly in South Korea and Japan, are supporting IP-driven small businesses through export subsidies, allowing licensed merchandise to flourish in international markets.

Personalization at Scale with AI and Print Tech

Digital printing technologies and AI-based design platforms are making mass personalisation affordable for businesses, redefining the party supplies market dynamics. Vendors can now offer personalised banners, name-engraved return gifts, and theme-aligned tableware using tools like Canva’s enterprise suite or Printify’s B2B integrations. United States-based party retailers have begun automating design processes, significantly reducing production time.

Rise of Micro-Celebrations and Pop-Up Gigs

Instead of large gatherings, small, theme-based celebrations are becoming more popular. These include birthdays, pet parties, and even corporate wins. Startups offering curated "party-in-a-box" solutions are thriving in this regard. In the United Kingdom, pop-up gig celebrations in cafes and co-working spaces are rising, aided by local council incentives for community events. These shifts are creating new B2B channels for distributors and wholesalers that can offer compact, ready-to-go kits.

Global Party Supplies Industry Segmentation

The report titled “Global Party Supplies Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Balloons
• Banners
• Pinatas
• Games
• Home Decor
• Tableware/Disposables
• Take Away Gifts
• Others

Key Insight: Tableware and disposables represent the dominant category in the market, owing to the increased demand through compostable alternatives. Balloons benefit from customisation technology and biodegradable options. Banners are a fast-growing event supply category, as theme parties witness an increasing demand. While piñatas, being a niche event supply product, thrive in cultural events. Games with interactive components connected through apps are increasing in popularity. Home décor has benefited from trends like balloon garlands and eco-friendly décor. The take-away gifts category utilises personalisation technology to attract higher spending consumers.

Market Breakup by Application

• Commercial
• Domestic

Key Insight: Commercial application largely drives the party supplies market revenue. This category is supported by increasing event management firms, corporate functions, and retail-themed events. The domestic application represents a fast-growing category due to the influence of social media platforms. While commercial buyers are most concerned with bulk customisation for cost considerations and branding aspects, domestic users appear to be primarily concerned with aesthetics of product, low cost, and matched décor themes.

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

Key Insight: Online channels, providing convenience through shopping from home are increasing due to digital buying habits, and instant customisation through digital needs along with delivery to home. Specialty stores provide theme-based products and premium options. Hypermarkets and supermarkets are growing at a considerable pace as they provide easy one-stop shopping with multiple products, thereby accelerating the party supplies market value. Convenience stores provide impulse buys, which rapidly increase, especially during festive peaks.

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Key Insight: At a regional level, North America holds the leading position in terms of party supplies demand trajectory due to high expenditure on events and a solid retail presence. The Asia Pacific region represents the fastest-growing market, driven by increased disposable income, urban celebrations, and social media-led trends. Europe continues to grow due to eco-friendly purchases and DIY culture. Both Latin America and the Middle East and Africa continue to witness steady momentum, fuelled by cultural celebrations and wedding markets. Regional market dynamics differ around material preference, spending trends, and level of digital readiness.

Global Party Supplies Market Share

By Product Type, Tableware/Disposables Secure the Largest Share of the Market

Tableware and disposables remain a core component, accounting for a significant share in the market due to high consumption in both domestic and commercial celebrations. The increasing demand for eco-conscious products like compostable plates and biodegradable cups has added new party supplies market opportunities for companies, especially in Western Europe. Companies are also innovating QR-coded tableware for interactive games and engagement.

Balloons are undergoing a rapid transformation with the emergence of LED-lit options, helium alternatives, and recyclable materials. In 2024, demand for eco-friendly latex and foil balloons rapidly increased in the United States. In response, brands are integrating personalisation, such as printed logos or names, and leveraging biodegradable polymers in production. This makes balloons an attractive category for B2B distributors targeting both local party stores and online platforms focusing on sustainable celebratory options.

Commercial Applications Register the Bigger Share of the Market

Commercial events, ranging from brand activations to company milestones, are the biggest revenue generators of the global industry. Businesses often purchase bulk party kits, personalised decor, and branded games. The market also witnesses a growing interest in employee engagement events and client appreciation gatherings. As more brands invest in experiential marketing, demand for professional-grade, theme-based supplies is surging. B2B suppliers are meeting this party supplies market trend with curated subscription boxes and hybrid celebration kits.

Domestic users are fuelling the overall demand in the market with the rise of DIY celebrations. Home-based events have become more stylised, owing to the aesthetics aspired by social media platforms. Personalised home party sets are gaining popularity in emerging markets like India and Brazil. Vendors are launching subscription models tailored for households, while home decor influencers are actively promoting party essentials, opening up fresh sales pipelines.

By Distribution Channel, the Online Category Holds the Dominant Position in the Global Market

Online platforms largely accelerate demand in the party supplies market, especially with the rise of marketplaces like Amazon Business, Alibaba, and Etsy Wholesale. These portals offer party kits, theme-based bundles, and drop shipping options tailored to B2B clients. Features like bulk discounts, fast delivery, and design customisation are propelling this channel’s growth. Companies are also investing in their own D2C platforms to gain tighter control over branding and customer data.

Niche specialty stores that focus on curated, thematic experiences are thriving in the global market. These outlets, often franchised, offer a personalised buying experience. In Japan and Australia, such stores are becoming go-to sources for event planners. These stores are innovating with QR code-based shopping guides and AR-enabled previews. With strong offline-online integration, they target high-value, low-volume B2B buyers like boutique planners and wedding coordinators.

Global Party Supplies Market Regional Analysis

By Region, North America Occupies the Leading Position of the Global Market

North America occupies the major share of the market, owing to high consumer expenditure, established party culture, and innovative startups. The region also benefits from strong online retail infrastructure and active licensing partnerships. The United States government’s support for small businesses through SBA loans also empowers startups in this sector. Regional players are investing in experience-driven party kits that cater to both businesses and personal celebrations.

The Asia Pacific experiences exponential growth in the party supplies market, with China, India, and South Korea emerging as key hubs. Government programmes like India’s MSME support scheme and China’s cultural product export initiatives are enabling local players to scale production. Expanding middle-class populations and increased digital penetration are fuelling further demand for modern and personalised party supplies.

Competitive Landscape

Leading party supplies market players are utilising sophisticated tools such as artificial intelligence (AI) for demand forecasting, trend spotting, personalised products recommendations for B2B sales, and more. In addition, technologies relating to digital printing allow suppliers to customise faster, more cost-effectively, and meet the demand for bulk themed orders that are common for events, corporate events, and retail clients. Expeditious distribution systems and same-day shipping have become essential, especially when there is an increase in last-minute demands for high-volume supplies for special events.

Furthermore, party supplies companies find opportunities in eco-party kits, AR themed décor experiences, and bespoke branded celebration boxes designed for corporate gifting and employee engagement events. B2B buyers are not only looking for supplies but also seek a holistic solution from consultation to delivery. This includes customised logistics solutions and branding options for products. Leading companies are expanding their traditional product offerings through partnerships with social media influencers, content creators, and popular IPs to provide broader appeal and better reach.

American Greetings Corporation

Established in 1906, headquartered in Ohio, United States, American Greetings focuses on emotion-driven design in party products. They partner with major brands like Barbie and Marvel for exclusive releases, driving demand among retailers and event planners globally.

Hallmark Licensing, LLC

Founded in 1910 and based in the United States, Hallmark Licensing brings strong IP leverage with characters like Maxine and the Peanuts gang. They cater to commercial buyers with licensed decor kits and bespoke celebration themes.

Martha Stewart

Launched in 1997 and headquartered in New Jersey, United States, Martha Stewart’s brand focuses on premium DIY party kits. Known for merging elegance with simplicity, the company offers seasonal and occasion-based kits that appeal to boutique planners and upmarket stores.

Party City Holdco Inc.

Founded in 1986 and headquartered in New Jersey, United States, Party City leads in physical retail but is now expanding online. The company offers bulk packages and tailored B2B services, including same-day delivery for event planners and corporate clients.

Another key player in the market is Pioneer Worldwide, among others.

Key Highlights of the Global Party Supplies Market Report:

• Detailed market segmentation with spending trends across occasion types, from children's birthdays to corporate event décor, projected through 2034.
• Insights into eco-friendly innovations including compostable balloons, recyclable streamers, and plastic-free tableware gaining traction among conscious event planners.
• Thorough competitive profiling covering global leaders, private-label disruptors, and regional party supply chains with strong e-commerce presence.
• Geographic analysis spotlighting fast-rising markets in Southeast Asia, the Middle East, and Central Europe driven by increasing disposable incomes and cultural celebration trends.
• Forward-looking investment lens shaped by customisation demand, seasonal SKU expansion, and the growth of experience-led celebrations across residential and commercial segments.

Why Rely on Expert Market Research?

• Experienced analysts tracking consumer lifestyle and event merchandise behaviour across B2C and B2B distribution.
• Capability to deliver niche insights into seasonal inventory dynamics, retail shelf competition, and custom print demand for business events.
• Access to regional sales data, licensing trends, and promotional performance benchmarks across mass retail and speciality outlets.
• Consultative approach offering tailored inputs for material suppliers, product developers, and event-focused merchandising teams.