India Organic Food Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

The India organic food market size was valued at USD 1.51 billion in 2024. The industry is expected to grow at a CAGR of 22.00% during the forecast period of 2025-2034 to reach a valuation of USD 11.03 billion by 2034.

The India organic food market is a niche market, with the market expected to see wider penetration in the coming years. Owing to the growing incidences of food adulteration, the demand for organic food is anticipated to rise in the coming years, which increases the market size of organic food in India. Companies are also opening small kiosks in malls of metropolitan cities, which is adding to the India organic food market development. The e-commerce industry growth also serves as an aid to enterprises as a way of appealing to potential consumers due to the lucrative offers and wider market penetration of the platforms. Organic beverages like tea have the greatest appeal, followed by milk products and pulses.

India's organic product exports experienced significant growth during 2019-2021, with total export values rising from USD 681.29 million in 2019-2020 to USD 1.03 billion in 2020-2021, before slightly declining to USD 765.97 million in 2021-2022. The United States and the European Union were the top destinations for these exports, with the former importing 1.06 trillion tonnes worth USD 1.23 billion and the EU importing 613.51 billion tonnes worth USD 909.9 million between FY19 and FY22. This upward trend in exports indicates a growing international demand for Indian organic products. This trend underscores the importance of maintaining high-quality standards and expanding organic farming practices and eventually boosting the organic food industry in India.

Fresh fruits and vegetables accounted for 85,548 metric tons, reflecting the increasing demand for organic produce among health-conscious consumers. Pulses, another staple in the Indian diet, were produced at 73,765 metric tons, showcasing the emphasis on organic farming to meet domestic consumption needs. Tea, a major export commodity, recorded 42,845 metric tons, while coffee production stood at 20,071 metric tons. This diverse production landscape aligns with the increasing demand for organic food products produced in the country, fuelling the growth of the India organic food market.

Key Trends and Recent Developments

January 2025

The Indian government updated the National Programme for Organic Production (NPOP) standards to align with European Union norms. This move aims to enhance transparency and regulatory oversight in organic agriculture, facilitating smoother exports and boosting consumer confidence.

January 2024

Tata Consumer Products Ltd (TCPL) has signed definitive agreements to acquire some equity shares of Organic India which can aid organic farming market in India. The acquisition is expected to help TCPL gain access to products with a wider taste profile, enter new markets, and broaden its portfolio with organic items.

May 2022

On the occasion of International Tea Day, Organic India introduced a number of unique new tea varieties, including Tulsi Detox Kahwa, as well as infusions, including Peppermint Refresh, Moringa hibiscus, and Simply Chamomile. All of the recently released flavors promote healthy living and are organic.

Shift in consumer preferences towards health and wellness

The growing shift towards health and wellness is primarily attributed to the growing awareness about the negative impacts of synthetic chemicals and pesticides on health. As a result, consumers are opting for organic products that are perceived as safer and healthier. This trend is particularly visible among urban populations and millennials, who actively seek healthier lifestyle choices. As per the organic food consumption statistics in India, a survey by Nielson in 2021 found that 63% of Indian consumers were willing to pay a premium for organic food products.

Online availability and e-commerce growth

The ease of availability of organic products on e-commerce platforms such as Amazon, Flipkart, and grocery websites like BigBasket and JioMart has significantly contributed to India organic food market growth. BigBasket and JioMart have introduced specialized organic food sections, often backed by curated organic brands and farmer cooperatives, making the products more accessible and affordable. Additionally, several startups are partnering with farmers to source directly, ensuring better traceability and quality.

Product innovation and portfolio expansion

The leading players in the India organic food market are constantly innovating and expanding their product portfolios to cater to the diverse needs and tastes of Indian consumers. Organic India has expanded its product portfolio by entering the staples segment with organic Basmati rice, Dalia, pulses, etc. This expansion taps into the growing demand for everyday organic essentials and caters to regional tastes and dietary habits. Other companies are investing in certifications, supply chain transparency, and product traceability to build trust and quality assurance.

Government Support

The strong government funding is providing impetus for India organic food market growth. The Government of India encourages organic farming through financial assistance to farmers who are implementing organic farming under various government schemes, such as the Mission for Integrated Horticulture Development (MIDH), National Food Security Mission (NFSM), NMSA, and Rashtriya Krishi Vikas Yojana (RKVY). About 2% of India's 140.1 million hectares of net sown area, or 2,780,000 hectares, were under certified organic farming as of March 2020. Of these, 170,000 hectares were under state schemes, 70,000 hectares were under MOVCD-NER, 590,000 hectares were under PKVY, and 1,940,000 hectares were under the National Programme for Organic Production-APEDA (NPOP).

India Organic Food Industry Segmentation

The report titled “India Organic Food Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Organic Fruits and Vegetables
• Organic Beverages
• Organic Meat, Fish and Poultry
• Organic Dairy Products
• Organic Processed Food
• Others

Key Insight: The organic beverages segment in the India organic food market includes a wide range of products such as organic tea, coffee, juices, and other beverages. Organic beverages are popular among consumers due to their perceived health benefits and the absence of harmful chemicals and additives. Brands are introducing innovative flavors and convenient packaging to attract younger, health-conscious buyers. Additionally, cafes and specialty stores promoting organic beverages are contributing to market growth, reflecting broader lifestyle shifts towards wellness and clean eating in India.

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Convenience Stores
• Online
• Others

Key Insight: Supermarkets and hypermarkets dominate the market as these large retail outlets offer a wide range of organic products, leveraging their broad reach and customer trust. Supermarkets and hypermarkets invest in advertising, in-store displays, and labelling campaigns to educate consumers about the benefits of organic products, which can aid the demand of India organic food market. They also provide competitive pricing and reward programs for organic items, making them more appealing to budget-conscious consumers.

Market Breakup by Region

• North India
• East and Central India
• West India
• South India

Key Insight: North India, encompassing cities like Delhi, Chandigarh, and Jaipur, holds a significant India organic food market share. The region is witnessing a surge in demand for organic products driven by the increasing health consciousness among consumers. For instance, Organic India, a leading organic food brand, has a strong presence in North India with a wide range of organic offerings.

India Organic Food Market Share

Organic products like meat, cereal, and pulses are high in demand due to their health benefits and chemical-free properties

As per India organic food market analysis, the organic cereal and food grains segment comprises products like organic rice, wheat, millets, and other grains. This segment is gaining traction as consumers are becoming more aware of the benefits of organic grains, which are free from synthetic pesticides and chemicals. In 2019-20, India produced 2.75 million tonnes of certified organic products, including all varieties of food products - oilseeds, sugarcane, cereals and millets, cotton, pulses, aromatic and medicinal plants, tea, coffee, fruits, and vegetables, spices, dry fruits, and processed food.

The organic meat, fish, and poultry segment includes organic meat products, poultry, eggs, and dairy items like milk, cheese, and yogurt. Organic meat, poultry, and dairy products are produced without the use of antibiotics, hormones, or synthetic feed additives, making them a healthier choice for consumers.

Online channels hold a significant market share due to their convenience

As per the India organic food market analysis, the online sales channel has emerged as a significant distribution platform for organic food products in India. Online platforms offer convenience, variety, and accessibility to a wide range of organic products, catering to the increasing trend of online shopping and the preference for doorstep delivery. The online segment provides a platform for small and medium-sized organic food producers to reach a broader audience and expand their market presence.

India Organic Food Market Regional Analysis

West India leads the market due to a surge in demand for organic products

As per India organic food market report, West India, including Maharashtra, Gujarat, and Goa, stands out as one of the largest markets. Cities like Mumbai, Pune, and Ahmedabad are key hubs for organic food consumption in the region. The market in West India is driven by the surging demand for organic products and the growing accessibility through online platforms. In November 2024, in Gujarat, round 1,250 farmers obtained organic certification, with 2,250 acres of land converted to chemical-free farming.

Competitive Landscape

Key players in India’s organic food market are focusing on expanding product portfolios to include a wider range of organic staples, snacks, and beverages. They are investing in supply chain improvements to ensure freshness and quality, while enhancing transparency through certifications and traceability. Partnerships with local farmers and cooperatives are being strengthened to support sustainable sourcing and increase organic produce availability.

Companies are also boosting their digital presence, leveraging e-commerce and direct-to-consumer models to reach broader audiences. Marketing efforts emphasize health benefits and sustainability to attract conscious consumers. Additionally, investment in cold chain infrastructure and packaging innovations helps extend shelf life and reduce waste, supporting overall market growth.

Suminter India Organics Private Limited

Suminter India Organics Private Limited has established itself as a producer and supplier of a wide range of 100% certified-organic, all-natural, non-GMO organic products, including spices, herbs, oil seeds, cereals, sweeteners, and more. Suminter India Organics works with over 80,000 farmers across India to source its organic products.

Sresta Natural Bioproducts Pvt. Ltd.

Sresta Natural Bioproducts Pvt. Ltd., which operates under the brand name "24 Mantra Organic," was founded in 2004 and is headquartered in Hyderabad, Telangana. The company offers over 200 organic food products including staples, processed foods, fruit juices, ready-to-cook items, and more which can boost organic food consumption in India. Sresta Natural Bioproducts works with over 30,000 farmers across 15 states in India.

ORGANIC INDIA Pvt. Ltd.

ORGANIC INDIA Pvt. Ltd., headquartered in Delhi, India is a prominent organic food brand in India. Founded in 1997, the company focuses on providing high-quality organic products, such as green tea, pulses, honey, and rice to meet the growing demand for healthier and more sustainable food options.

Other key players in the India organic food market include LT Foods Ltd. (Nature Bio-Foods Limited), Nourish Organic Foods Pvt. Ltd., Rattan Organic Foods Pvt. Ltd., Phalada Organic Consumer Products Pvt. Ltd., Mehrotra Consumer Products Pvt. Ltd. (Organic Tattva), EcoFarms (India) Ltd., and Conscious Food Private Limited, among others.

Key Features of the Report

• Detailed quantitative analysis of India’s organic food market size and growth.
• Insight into market drivers, challenges, and emerging consumer trends.
• Comprehensive segmentation by product type, distribution channel, and region.
• Competitive landscape with profiles of leading organic food brands.
• Analysis of government policies and initiatives impacting market development.
• Forecasts and market outlook through 2025 for strategic planning.

Why Choose This Research?

• Reliable, data-backed insights tailored for India’s organic food sector.
• Actionable intelligence to support procurement and business decisions.
• Expert analysts with deep industry knowledge and market experience.
• Regularly updated reports reflecting the latest market developments.