The global gluten-free oats market reached USD 285.95 Million in 2024. The market is further expected to grow at a CAGR of about 16.90% between 2025 and 2034 to reach a value of about USD 1.36 billion by 2034.
North America is the leading region for the market, accounting for the largest market share. The product type is being led by the rolled oats segment, whereas the application sector is dominated by the bakery segment. The retail sector leads the end-use segment. The distribution channel is dominated by supermarkets and hypermarkets.
In addition, healthy customers are aiding the gluten-free oats market as they help enhance satiety, nutritional consistency, and digestive, cardiovascular, as well as metabolic health. As a result of that demand, major companies are concentrating on the launch of new varieties of gluten-oats like non-and organic varieties and the development of a wide variety of products, including oat-beverages.
Rising Consumer Demand for Gluten-Free Products is Boosting Opportunities in the Gluten-Free Oats Market
The increasing awareness of gluten sensitivities and celiac disease is fueling the demand for gluten-free oats. Consumers are opting for healthier alternatives, leading to growth in the market. The rising popularity of plant-based diets and gluten-free eating habits has pushed companies to innovate with more oat-based options. In September 2024, Bay State Milling expanded its portfolio by acquiring Montana Gluten Free, boosting its gluten-free range, which includes high-protein, non-GMO SowNaked Oats processed under strict gluten-free standards.
The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
North America is the leading region for the market, accounting for the largest market share. The product type is being led by the rolled oats segment, whereas the application sector is dominated by the bakery segment. The retail sector leads the end-use segment. The distribution channel is dominated by supermarkets and hypermarkets.
In addition, healthy customers are aiding the gluten-free oats market as they help enhance satiety, nutritional consistency, and digestive, cardiovascular, as well as metabolic health. As a result of that demand, major companies are concentrating on the launch of new varieties of gluten-oats like non-and organic varieties and the development of a wide variety of products, including oat-beverages.
Key Trends and Developments
The gluten-free oats market is expanding, fuelled by a growing demand for gluten-free products, innovation in oat-based offerings, sustainable sourcing, and a heightened focus on health and wellness.November 2024
Stoked Oats entered the rice category with OatRice, an oat-based alternative made from hulled oat groats. The product, higher in fibre and protein than white rice, cooks like rice and aligns with growing consumer interest in sustainability. Made with locally grown oats, OatRice is eco-friendly, supporting Stoked Oats' climate-positive mission.March 2024
Tirlán's Truly Grass Fed brand introduced its gluten-free oat drink range in the US, including the Truly Gluten Free Original and Extra Creamy Oat Milks. Made from 100% Irish oats, the vegan, dairy-free drinks are fortified with vitamins and certified non-GMO, catering to consumers seeking plant-based, gluten-free alternatives.February 2024
Brekki, a plant-based and gluten-free overnight oats brand, expanded its retail presence by launching in selected Whole Foods Market stores nationwide. Recognised for its vibrant packaging and five flavours, brekki had gained popularity since 2017, with sales increasing and availability growing across 7,400 retailers.October 2022
Nairn's expanded its gluten-free range with Scottish Porridge Oats with Maple Syrup. This new product, made with wholegrain oats and real maple syrup, offers a subtle sweetness and versatile eating options. Approved by Coeliac UK, it builds on Nairn's successful reputation in the gluten-free sector.Rising Consumer Demand for Gluten-Free Products is Boosting Opportunities in the Gluten-Free Oats Market
The increasing awareness of gluten sensitivities and celiac disease is fueling the demand for gluten-free oats. Consumers are opting for healthier alternatives, leading to growth in the market. The rising popularity of plant-based diets and gluten-free eating habits has pushed companies to innovate with more oat-based options. In September 2024, Bay State Milling expanded its portfolio by acquiring Montana Gluten Free, boosting its gluten-free range, which includes high-protein, non-GMO SowNaked Oats processed under strict gluten-free standards.
Innovation in Oat-Based Products is a Key Trend in the Gluten-Free Oats Market
Innovation in oat-based products, such as gluten-free oatmeal, snacks, beverages, and baked goods, is gaining momentum. Manufacturers are experimenting with new flavours, formulations, and packaging to meet evolving consumer preferences. This trend is particularly evident in the health and wellness sectors. In September 2024, Glebe Farm Foods launched PureOaty Tea-rrific, a gluten-free oat drink specifically designed for tea. It offers a smooth tea experience without splitting or affecting colour, boasting a carbon footprint 54% lower than other UK oat drinks.Sustainable Sourcing and Eco-Friendly Practices is Impacting the Gluten-Free Oats Market Revenue
Sustainability is becoming increasingly important in the gluten-free oats market. Companies are focusing on eco-friendly practices such as sustainable farming, ethical sourcing, and carbon footprint reduction to align with consumer demand for environmentally conscious products. TiNDLE Foods showcased its first barista oat milk and plant-based stuffed chicken range at Expo West in March 2024. Following its acquisition of Mwah!, TiNDLE expanded into dairy alternatives, offering oat milk for baristas and flavours like Chicken Parmigiana and Garlic & Herb stuffed chicken.Focus on Health and Wellness is Influencing Gluten-Free Oats Market Dynamics and Trends
As consumers continue to prioritise health and wellness, the demand for gluten-free oats is increasing. Oats are recognised for their health benefits, including high fibre content, heart-healthy properties, and digestive support, contributing to market growth. In 2024, Kaiser launched a new line of oat-based frozen desserts in Quebec. Founded by Canadian farmer Nathan Kaiser, the range features vegan and gluten-free options such as Salted Caramel and Mint Chip, with plans for national distribution by 2025 and production expansion to a new facility.Market Segmentation
Oats, also recognized as Avena sativa, are a type of cereal grain primarily consumed in the form of oatmeal or rolled oats. While naturally gluten-free, oats that become contaminated with gluten when grown near wheat fields or other gluten-containing crops or processed in the same facility. They are a rich source of essential minerals, vitamins, antioxidants, and fibre that have made them a common health food. They are commonly used for breakfast cereals and baked goods, including cakes, cookies, and bread.Based on product type, the market can be divided into the following:
- Rolled Oats
- Steel Cut Oats
- Oat Bran
- Oat Flour
- Others
The distribution channels of the product include:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
It finds application in the following industries:
- Breakfast Cereals
- Bakery
- Snacks
- Others
The end-uses of gluten-free oats market can be divided as follow:
- HORECA
- Retail
Based on region, the market can be divided into the following:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Market Analysis
Gluten is a combination of two proteins present in wheat, rye as well as barley and in products derived from these grains. This causes digestive issues in people with gluten allergy due to its unusual amino acid structure that influences the digestive enzymes in the intestines. Thus, the demand for gluten-free foods has risen due to an increase in celiac disease, an inflammatory condition that affects the small intestines, and reduces its capacity to consume nutrients. Moreover, customers are turning to gluten-free oats because they help improve satiety, nutritional consistency and digestive, cardiovascular, and metabolic health. As a result of that demand, leading companies are concentrating on the launch of new varieties of gluten-free oats such as non-GMO and organic varieties and the development of a wide variety of products, including oat-based beverages.Competitive Landscape
The gluten-free oats market key players offer a variety of oatmeal products, breakfast cereals, snacks, and beverages. These companies are recognised for their focus on quality, nutrition, and sustainable food production. They provide a range of oats and oat-based products catering to consumers with dietary restrictions, ensuring high-quality, certified gluten-free oats sourced sustainably.The Quaker Oats Company
Established in 1901, The Quaker Oats Company is a leading global food brand, headquartered in Illinois, United States. Known for its iconic oatmeal products, it also offers breakfast cereals, snacks, and beverages. The company is renowned for its commitment to quality, nutrition, and sustainable practices in food production.Bob’s Red Mill Natural Foods
Founded in 1978, Bob’s Red Mill Natural Foods is a US-based company headquartered in Oregon, United States. Specialising in whole grain foods and natural ingredients, the company offers a wide range of products including flours, cereals, and baking mixes. Bob’s Red Mill is known for its dedication to healthy eating and sustainability.Avena Foods, Limited
Established in 2003, Avena Foods, Limited is a Canadian-based company headquartered in Saskatchewan, Canada. Specialising in gluten-free oat products, it provides a range of oats and oat-based products for consumers with dietary restrictions. Avena Foods is committed to producing high-quality, certified gluten-free oats with sustainable sourcing practices.The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Gluten-Free Oats Market Analysis
6 North America Gluten- Free Oats Market Analysis
7 Europe Gluten-Free Oats Market Analysis
8 Asia-Pacific Gluten- Free Oats Market Analysis
9 Latin America Gluten-Free Oats Market Analysis
10 Middle East and Africa Gluten-Free Oats Market Analysis
11 Market Dynamics
14 Competitive Landscape
Companies Mentioned
The key companies featured in this Gluten-Free Oats market report include:- The Quaker Oats Company
- Bob’s Red Mill Natural Foods
- Avena Foods, Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 159 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 285.95 Million |
| Forecasted Market Value ( USD | $ 1360 Million |
| Compound Annual Growth Rate | 16.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 4 |
