The Business of Women's National Basketball Association (WNBA) 2025

The "Business of WNBA 2025" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a deep dive into the premier competition for women's basketball in the United States. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached to the WNBA, as well the main sponsorship rights and annual values of the 13 competing teams. The report also looks at market viewership, profiles individual teams and offers social media following comparisons against teams, other American sports leagues.

The 2025 season marks the last year of its current media rights cycle, with its annual value due to grow from $60 million to $200 million from the start of the 2026 season. The league has 59 sponsorship deals worth $105.5 million this season. All 13 teams are linked to an active patch and front-of-shirt sponsor this season.

Key Highlights

• Overview of the media rights landscape
• Global media and sponsor partners explored
• Breakdown of the sponsorship deals including annual values
• Individual team profiles
• Team market comparison by sponsorship
• Connected social media followers.

Scope

• The main aims of this report is to highlight commercial landscape across the WNBA. The report aims to break down the key commercial revenue streams for the league and its affiliated teams. It goes into detail on the key partnerships including its centralized rights with Nike, its main US broadcasters, jersey patch, front-of-shirt and back-of-shirt partnerships.

Reasons to Buy

• WNBA is the premier basketball competition in the world and in Caitlin Clark, is now linked to one of the female superstars in global sport. The commerical value and overall popularity of the league are growing at an accelerated rate since Clark's arrival and this report highlights where this growth is happening.