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Alcoholic Drinks in Georgia

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    Report

  • 48 Pages
  • June 2023
  • Region: Georgia
  • Euromonitor International
  • ID: 617448
While off-trade volume sales remained higher, the on-trade channel was the major driver of total volume sales growth in beer and spirits in 2022. Growth rates were closer in on- and off-trade volume terms in wine. The stronger overall growth performance of the on-trade channel was partly due to the shift to retail during the Coronavirus (COVID-19) crisis.

The analyst's Alcoholic Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN GEORGIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN GEORGIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Tourists boost recovery of on-trade volume sales
  • Price-sensitivity favours economy lager in the off-trade channel
  • Strong company activity among local producers
PROSPECTS AND OPPORTUNITIES
  • Return to pre-pandemic norms augurs well for on-trade sales
  • Pricing to play a strong role in consumption trends
  • Less developed categories to see strongest innovation
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2017-2022
  • Table 18 Sales of Beer by Category: Total Value 2017-2022
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN GEORGIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Reopening of society boosts on-trade sales but home-made wine remains the popular choice
  • Production and export issues hamper category performance
  • Highly fragmented competitive landscape in a strong wine making culture
PROSPECTS AND OPPORTUNITIES
  • Volume growth expected despite economic headwinds
  • Players to make strong efforts to increase domestic reach and exports
  • Still white wine to continue to shape the category
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2017-2022
  • Table 33 Sales of Wine by Category: Total Value 2017-2022
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN GEORGIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Stronger tourism flows spur rebound in on-trade spirits
  • Development of modern grocery retailing opens way to imported spirits
  • Vodka players lead the way in spirits
PROSPECTS AND OPPORTUNITIES
  • Tourism flows to underpin on-trade growth but home consumption is under threat from high retail prices
  • Preferences of younger adults threaten market size of spirits
  • Modern retailing trend to influence purchasing behaviour
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 45 Sales of Spirits by Category: Total Value 2017-2022
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN GEORGIA2022 DEVELOPMENTSRTDS IN GEORGIA2022 DEVELOPMENTS

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:

- GD Alco Ltd
- Teliani Valley Plc
- Triumph Ltd
- Ushba Ltd