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Alcoholic Drinks in Ukraine

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    Report

  • 79 Pages
  • May 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 2563560
Off-trade sales of alcoholic drinks posted a marginal decline in volume terms and a considerable slowdown in value growth in 2020, mainly because of beer sales dropping and average unit prices decreasing in both beer and whiskies due to promotions. Indeed, the relatively stable sales performance for the year as a whole was contributed to by increased promotional activity from market leaders.

The publisher's Alcoholic Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN UKRAINE
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink-driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty-free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES
  • Outlook

MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER
SOURCES
  • Summary 2 Research Sources

BEER IN UKRAINEKEY DATA FINDINGS
2020 IMPACT
  • Pandemic causes consumers to revert to simpler tastes in beer
  • Small breweries struggling the most to stay afloat
  • Novi launches craft beer

RECOVERY AND OPPORTUNITIES
  • Competition to intensify following economic downturn
  • Premiumisation trend will not be quick to recover
  • A new direction for craft offerings could now be taken

CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2020
  • Table 18 Number of Breweries 2015-2020

CATEGORY DATA
  • Table 19 Sales of Beer by Category: Total Volume 2015-2020
  • Table 20 Sales of Beer by Category: Total Value 2015-2020
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 27 Sales of Beer by Craft vs Standard 2015-2020
  • Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
  • Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

WINE IN UKRAINEKEY DATA FINDINGS
2020 IMPACT
  • Demand for non-alcoholic wines boosted by pandemic
  • Wine education improving thanks to producer efforts
  • Sparkling wine category fizzing with activity

RECOVERY AND OPPORTUNITIES
  • Foreign wines now expected to proliferate in Ukraine
  • Sales poised for swift recovery from on-trade closures
  • Lower prices and improving image could boost domestic wine

CATEGORY DATA
  • Table 35 Sales of Wine by Category: Total Volume 2015-2020
  • Table 36 Sales of Wine by Category: Total Value 2015-2020
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
  • Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
  • Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
  • Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
  • Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
  • Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
  • Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
  • Table 62 Forecast Sales of Wine by Category: Total Volume 2020-2025
  • Table 63 Forecast Sales of Wine by Category: Total Value 2020-2025
  • Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
  • Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

SPIRITS IN UKRAINEKEY DATA FINDINGS
2020 IMPACT
  • Retail sales strengthened by shutdown of on-trade
  • Financial straits from lockdown not influencing choice of spirits
  • Overall sales led by Bayadera company

RECOVERY AND OPPORTUNITIES
  • Consumption levels set to remain robust
  • Nemiroff is well set for consolidation
  • Liberalisation of market has key role to play in recovery

CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2020

CATEGORY DATA
  • Table 96 Sales of Spirits by Category: Total Volume 2015-2020
  • Table 97 Sales of Spirits by Category: Total Value 2015-2020
  • Table 98 Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 99 Sales of Spirits by Category: % Total Value Growth 2015-2020
  • Table 100 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
  • Table 101 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
  • Table 102 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 103 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 104 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
  • Table 105 Sales of White Rum by Price Platform: % Total Volume 2015-2020
  • Table 106 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
  • Table 107 Sales of English Gin by Price Platform: % Total Volume 2015-2020
  • Table 108 Sales of Vodka by Price Platform: % Total Volume 2015-2020
  • Table 109 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
  • Table 110 GBO Company Shares of Spirits: % Total Volume 2016-2020
  • Table 111 NBO Company Shares of Spirits: % Total Volume 2016-2020
  • Table 112 LBN Brand Shares of Spirits: % Total Volume 2017-2020
  • Table 113 Forecast Sales of Spirits by Category: Total Volume 2020-2025
  • Table 114 Forecast Sales of Spirits by Category: Total Value 2020-2025
  • Table 115 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
  • Table 116 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

CIDER/PERRY IN UKRAINEKEY DATA FINDINGS
2020 IMPACT
  • Players remain active in NPD
  • Dynamic on-trade growth abruptly halted by pandemic
  • Carlsberg is head and shoulders above the rest in cider/perry

RECOVERY AND OPPORTUNITIES
  • Innovation based on craft trends will be the key strategy
  • Social media a fruitful channel for reaching key audience
  • Larger players may purchase smaller craft-style brewers

CATEGORY DATA
  • Table 66 Sales of Cider/Perry: Total Volume 2015-2020
  • Table 67 Sales of Cider/Perry: Total Value 2015-2020
  • Table 68 Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 69 Sales of Cider/Perry: % Total Value Growth 2015-2020
  • Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
  • Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
  • Table 72 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 73 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 74 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
  • Table 75 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
  • Table 76 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
  • Table 77 Forecast Sales of Cider/Perry: Total Volume 2020-2025
  • Table 78 Forecast Sales of Cider/Perry: Total Value 2020-2025
  • Table 79 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
  • Table 80 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

RTDS IN UKRAINEKEY DATA FINDINGS
2020 IMPACT
  • Double-whammy as both on- and off-trade sales dip during lockdown
  • Social media being harnessed to promote RTD brands
  • Novi has that Friday feeling

RECOVERY AND OPPORTUNITIES
  • Strengthening competition to limit growth of RTDs
  • Bounce-back for retail unlikely to begin before 2022
  • Maintaining affordability and interest among younger consumers key to recovery

CATEGORY DATA
  • Table 81 Sales of RTDs by Category: Total Volume 2015-2020
  • Table 82 Sales of RTDs by Category: Total Value 2015-2020
  • Table 83 Sales of RTDs by Category: % Total Volume Growth 2015-2020
  • Table 84 Sales of RTDs by Category: % Total Value Growth 2015-2020
  • Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
  • Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
  • Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 89 GBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 90 NBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 91 LBN Brand Shares of RTDs: % Total Volume 2017-2020
  • Table 92 Forecast Sales of RTDs by Category: Total Volume 2020-2025
  • Table 93 Forecast Sales of RTDs by Category: Total Value 2020-2025
  • Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
  • Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025